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Musician and songwriter Neil Young, who also has experience directing, has been working on a competitor to Apple's iPod for several years now, which is now close to seeing a release date.

The PonoPlayer is a $399 digital music player that is designed to offer high quality sound, beating out Apple's iPod. The sound is described as "master-quality digital music at the highest audio fidelity possible," which allows listeners to feel the true emotion and detail of the music, "the way the artist recorded it."

ponoplayers.jpg
Young initially unveiled plans for the higher-quality digital music in 2012, after he revealed in an interview with AllThingsD that he had discussed high definition music formats with former Apple CEO Steve Jobs ahead of his death. Young has been in favor of higher definition music formats for several years, but such formats require larger files, which may have held Apple back from jumping on board.
When asked if Young had approached Apple about the idea, Young said that he had, in fact, met with Jobs and was "working on it," but that "not much" ended up happening to the pursuit.

Of note, Young made mention that Jobs was a vinyl fan, despite having helmed the company that would spearhead the way people listened to and purchased digital music.
Apple offers iTunes music in an AAC format at a quality of 256 kbps and while the company does support a lossless audio format, the files take up more space than AAC files and are not sold on the iTunes Store.

Young's PonoPlayer works in conjunction with the yet-to-be-released PonoMusic service, which pledges to "significantly improve the way you get to hear and feel your favorite music." The PonoPlayer itself will ship with 128GB of memory, storing from 100 to 500 high resolution albums.

As for Apple's line of iPods, several of the devices, including the nano, the shuffle, and the classic, have gone more than three years without an update. Apple did introduce a minor color change for some of the devices, but it appears the company may be planning to phase out several models. The exception may be the iPod Touch, which was updated with a new design in 2012.

During a recent conference call, Tim Cook called the iPod a declining category for the company, which has been overtaken by more popular offerings such as the iPhone and the iPad. "All of us have known for some time that the iPod is a declining business," he said.

The $399 PonoPlayer will be introduced to the public via a Kickstarter project that is set to go live later this week.

Article Link: Neil Young to Debut 'PonoPlayer' High-Definition iPod Competitor This Week
 

jonblatho

macrumors 68030
Jan 20, 2014
2,505
6,173
Oklahoma
Is that a Pono in your pocket, or are you just happy to see me?

In all seriousness…whoever advised this business decision deserves a pink slip. Far, far, far too late to make a splash.
 
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jsw

Moderator emeritus
Mar 16, 2004
22,910
44
Andover, MA
To me, the viability of this comes down to the DAC and whether or not it can drive higher-end headphones. If it cannot, this is an epic fail, not unlike being able to store 4K videos and then showing them on a 320x240 screen. If it can, though... I want one. Well, probably. The capacity is quite good, and if the DAC (and battery life) are adequate, this would enable audiophile music while out - in a simpler way than the current hodgepodge of equipment you need to carry. A balanced output would be great, but... this could still be worthwhile.

Edited to add: yes, the file formats matter, but it's also true that the digital-to-audio converters and amps in smartphones are getting better but are still somewhat lacking, so if this does in fact provide a much better DAC and amp, then it will absolutely be worth $400 to people who want the highest possible quality while out... although likely few others would notice or care about anything beyond the high price and odd shape.
 

Razeus

macrumors 603
Jul 11, 2008
5,348
2,030
Someone tell Neil that these devices aren't in anymore. It's about streaming music these days. What? I'm suppose to carry an iPhone (an object already built into my lifestyle) and this? And for $400? :rolleyes:
 
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Solomani

macrumors 601
Sep 25, 2012
4,785
10,477
Slapfish, North Carolina
Not really interested investing myself in yet another music ecosystem. But I welcome this news for only one thing: it might just give Apple a kick in the pants to start upping its game for iPod/iTunes (instead of resting on its laurels).
 

commander.data

macrumors 65816
Nov 10, 2006
1,056
183
I wonder if they plan on including high quality earphones with their high quality music player? I guess most people would use their own, but packing in cheap ones sends the wrong impression.
 

johncarync

macrumors regular
Aug 2, 2005
245
227
Cary, NC
Fail

Too expensive, too big, too late.

Oh...and kids today don't care that much about quality. They're happy watching a crappy video with crappy sound quality on YouTube. And they're happy with using the cheap earbuds that come with whatever device they buy.

And I'll be the first to ask...Does it come in Zune brown?
 

Nickerbocker

macrumors 6502
Apr 4, 2012
273
135
The casing, design, and overall presentation does not scream "high quality". Maybe in the same way those crappy Cowon players did....uhg, I still regret that Cowon D2 I purchased based on "audiophile" recommendations. What a steaming pile of crap that thing was.

Learned my lesson. I'm obviously not an audiophile or care to spend my hard earned cash on this overpriced crap.
 

Dulcimer

macrumors 6502a
Nov 20, 2012
891
688
I hope Apple sees this and considers making an iPod Classic Pro with better sound chip. Also: lossless music on the iTunes Store.
 

tshrimp

macrumors 6502
Mar 30, 2012
412
3,436
Admittedly it will probably have better sound than the iPod as Apple has never been the choice for audiophiles, but that case design and assumed worse interface and crazy price = no way.
 

Chupa Chupa

macrumors G5
Jul 16, 2002
14,835
7,396
No use for the player but I welcome a digital music service that sells decent bit rate lossless albums; essentially CDs w/o the CD.
 

McTaste

macrumors 6502
Jan 21, 2014
346
602
No use for the player but I welcome a digital music service that sells decent bit rate lossless albums; essentially CDs w/o the CD.

I absolutely agree. A triangular media player doesn't fit in anyone's pocket (and what's up with tha apparent lack of balanced output?), but I would love a store that sells high bit- and sample rate FLACs or other file formats. HDTracks is good but the selection is limited...think of what they could do if they had all the major labels allowing HQ rips of EVERYTHING.

Which, admittedly, may be a pipe dream.
 

MacVista

macrumors 6502
Jun 18, 2007
303
2
He could have pitched it to iTunes for it to offer a high-resolution premium version of music downloads and champion an update to the iPod Classic.
Otherwise, I don't think there is a market for a 'portable' audiophile product. :confused:
 
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