Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Mar 12, 2014, 04:15 PM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Eddy Cue on iTunes Festival: 'It's All About the Artists and the Music'




For several years, Apple has put on a month-long concert series in London called the iTunes Festival. This year's series included performances from a number of artists, across a variety of genres, including Justin Timberlake, Katy Perry, Elton John, Ludovico Einaudi and many more.

Even with the huge success of the festival in London, Apple was hesitant to put on a similar series in the United States. This month, however, at the SXSW conference in Austin, Texas, Apple presented an iTunes Festival with a number of different artists including Willie Nelson, Soundgarden and Coldplay. Apple journalist Jim Dalrymple sat down with Apple's iTunes chief Eddy Cue to discuss the concert and why it took so long to bring it to the States.

Quote:
"I wasn't sure we would ever bring it to the U.S.," Cue said. "We have something so special at the festival in London that you had the feeling that if you did it anywhere else, it just wasn't going to be quite good enough. You have to have the right place. The combination of Austin, which has a culture of music, and this venue is fantastic -- it's made for music."
Cue went on to note that Apple is "not trying to pitch our products", instead the company wants to focus on "the emotion of the artists and the fans."

Dalrymple says that it's not just the fans who like to enjoy the music -- after playing its opening performance, the band Imagine Dragons went offstage and then sat in the balcony to watch Coldplay, an atypical thing for a major musical act. Apple doesn't choose huge stadiums for its musical events, though it could probably sell out. Instead, Apple chooses small venues like the 2750-seat Moody Theater in Austin that it used at SXSW. It also gives away tickets for free, allowing all fans an equal opportunity to see their favorite acts, regardless of their ability to pay for tickets.

He also mentions the production behind the iTunes Festival, saying that the sound quality is the best he's ever heard at a live event. With concerts being streamed live around the world on iPhones, iPads and the Apple TV, quality is important. Cue says that Apple takes a lot of pride in the iTunes Festival because the company has "such an admiration for what the artists do."

Apple updated both the iTunes Festival iOS app and the companion Apple TV channel ahead of this week's iTunes Festival. On-demand streams of the Austin concerts will be available for a limited time, while concerts will also stream live through Saturday.

Tonight, Isaiah Rashad, ScHoolboy Q and Kendrick Lamar will appear, with Capital Cities, Band of Skulls and Soundgarden on stage on Thursday. Friday will see G.R.L, Zedd and Pitbull, with Mickey Guyton, Willie Nelson and Keith Urban wrapping up the festival on Saturday. The full lineup is also available on the iTunes Festival website.

iTunes Festival can be downloaded free from the App Store. [Direct Link]

Article Link: Eddy Cue on iTunes Festival: 'It's All About the Artists and the Music'
MacRumors is offline   0 Reply With Quote
Old Mar 12, 2014, 04:16 PM   #2
JerryCards
Banned
 
Join Date: Nov 2011
Location: Richmond, VA
 
Send a message via Skype™ to JerryCards
If I were in Austin, I would like to see Coldplay in person.
JerryCards is offline   3 Reply With Quote
Old Mar 12, 2014, 04:16 PM   #3
Nunyabinez
macrumors 6502a
 
Nunyabinez's Avatar
 
Join Date: Apr 2010
Location: Provo, UT
Audio quality may be awesome at live event, not so much from iPhone's speakers.
__________________
27" iMac, 3.4 GHz i7; 15" MBP, 2.53 GHz Core 2 Duo; 13" MBA 1.7 GHz i5; iPad (3rd Gen), 16 GB; iPhone 5S; Hackintosh, 3.4 GHz i7 (2600k)
Nunyabinez is offline   5 Reply With Quote
Old Mar 12, 2014, 04:21 PM   #4
mrat93
macrumors 65816
 
mrat93's Avatar
 
Join Date: Dec 2006
Send a message via AIM to mrat93
Pretty cool that a top-level exec would do an interview with a guy who frequently and accurately confirms or denies Apple rumors.
__________________
iPhone 4S 64gb White
Late 2011 15" MacBook Pro, 2.4 GHz i7, Hi-Res Antiglare
mrat93 is offline   0 Reply With Quote
Old Mar 12, 2014, 04:24 PM   #5
macribas
macrumors member
 
Join Date: May 2008
Again... not free

Why do they keep saying tickets are free?
There are daily drawings where only paying holders of badges and wristbands are able to register.
The cheapest way to get in was with a $180 wristband - and win the ticket in the lottery.
Showcasing SXSW artists didn't pay for their wristbands (not with money anyway, but with blood, sweat and tears) and can get in the drawings. And local Apple employees also had a shot at an internal drawing for a number of tickets without having to pay. But general tickets are not free.
macribas is offline   0 Reply With Quote
Old Mar 12, 2014, 04:28 PM   #6
TRS-80
macrumors newbie
 
Join Date: Sep 2008
barf

You couldn't pay me to watch those "artists".
TRS-80 is offline   8 Reply With Quote
Old Mar 12, 2014, 04:29 PM   #7
brinary001
macrumors regular
 
Join Date: Sep 2012
Location: Saint Louis, MO, USA
I have Imagine Dragons' guitar pick and drum stick and would love to be down there and have them sign it (I assume this is a little more meet-and-greety than a typical concert).
__________________
Not an Apple addict like a lot of people on here. We have evolved to the point of making great technology. Let's not limit ourselves to using just the stuff that has a half-eaten fruit on the box.
brinary001 is offline   0 Reply With Quote
Old Mar 12, 2014, 04:30 PM   #8
Slix
macrumors 6502
 
Join Date: Mar 2010
I gotta say, I really enjoyed watching Coldplay last night.

This type of live streaming music event is great for the artists, the viewers, and everyone involved, since it brings sales too.
__________________
Looking for a small, close, friendly community where you can hang out, talk about Pokémon and anything, and have fun?
Check out The 'Wag!
Slix is offline   1 Reply With Quote
Old Mar 12, 2014, 04:34 PM   #9
Nunyabinez
macrumors 6502a
 
Nunyabinez's Avatar
 
Join Date: Apr 2010
Location: Provo, UT
Quote:
Originally Posted by brinary001 View Post
I have Imagine Dragons' guitar pick and drum stick and would love to be down there and have them sign it (I assume this is a little more meet-and-greety than a typical concert).
Last year Imagine Dragons played at the university where I work. I didn't go because they're not my cup of tea, but my daughter had tickets and ran into them at the University Mall day of the show.

They posed with her for pics and seemed like decent guys. I always like to hear stories about how celebrities are cool to their fans.
__________________
27" iMac, 3.4 GHz i7; 15" MBP, 2.53 GHz Core 2 Duo; 13" MBA 1.7 GHz i5; iPad (3rd Gen), 16 GB; iPhone 5S; Hackintosh, 3.4 GHz i7 (2600k)
Nunyabinez is offline   1 Reply With Quote
Old Mar 12, 2014, 04:56 PM   #10
robwithtwobs
macrumors newbie
 
Join Date: Jan 2009
If it's "all about the artists and the music", why don't Apple pay the artists anything?
robwithtwobs is offline   0 Reply With Quote
Old Mar 12, 2014, 05:01 PM   #11
tann
macrumors 65816
 
Join Date: Apr 2010
Location: Nottingham, England
Didn't actually realise there was a non London iTunes Festival! That's awesome.
__________________
2013 13" MacBook Air i5/8GB/256GB || White 64GB iPhone 5 || 32GB Cellular Silver iPad rMini!
Follow me on Twitter!
tann is offline   0 Reply With Quote
Old Mar 12, 2014, 05:02 PM   #12
Hitch08
macrumors regular
 
Join Date: Oct 2008
Does anyone know if you can stream/watch the concerts at a later date? Or, can you only watch them live?
Hitch08 is offline   0 Reply With Quote
Old Mar 12, 2014, 05:06 PM   #13
pittpanthersfan
macrumors 6502
 
Join Date: Jun 2009
Apple arranges a week of concerts free to SXSW attendees and streams the whole thing to iDevices for free and still people complain.
pittpanthersfan is offline   10 Reply With Quote
Old Mar 12, 2014, 05:23 PM   #14
anubis72
macrumors member
 
Join Date: Jan 2004
http://www.youtube.com/watch?v=DdUzKZqvJnA
anubis72 is offline   0 Reply With Quote
Old Mar 12, 2014, 05:57 PM   #15
Futurix
macrumors regular
 
Join Date: Nov 2011
Location: London
I hope London festival continues regardless
Futurix is offline   0 Reply With Quote
Old Mar 12, 2014, 05:58 PM   #16
Jessica Lares
macrumors 603
 
Jessica Lares's Avatar
 
Join Date: Oct 2009
Location: Near Dallas, Texas, USA
Aww, that was a nice story about the Imagine Dragons guys going to watch Coldplay. I love all the interviews that usually take place during festivals because they all are very similar. They're all love music as much as we all do.

Quote:
Originally Posted by macribas View Post
Why do they keep saying tickets are free?
There are daily drawings where only paying holders of badges and wristbands are able to register.
The cheapest way to get in was with a $180 wristband - and win the ticket in the lottery.
Showcasing SXSW artists didn't pay for their wristbands (not with money anyway, but with blood, sweat and tears) and can get in the drawings. And local Apple employees also had a shot at an internal drawing for a number of tickets without having to pay. But general tickets are not free.
If general tickets were available, millions and millions of people would show up. If you were a wristband holder, you'd be happy to have those iTunes Festival tickets at that price, especially when you're having to pay for everything else and spend most of your time trying to get to get entry to anything.
__________________
Have You Hugged Your Mac Today?
Daily Expressions | iMac G4 | Late 2011 13" MacBook Pro | iPod Nano (7G) | iPad Mini | iPod Touch (5G) | iPhone 5S
Jessica Lares is offline   0 Reply With Quote
Old Mar 12, 2014, 06:00 PM   #17
brinary001
macrumors regular
 
Join Date: Sep 2012
Location: Saint Louis, MO, USA
Quote:
Originally Posted by Nunyabinez View Post
Last year Imagine Dragons played at the university where I work. I didn't go because they're not my cup of tea, but my daughter had tickets and ran into them at the University Mall day of the show.

They posed with her for pics and seemed like decent guys. I always like to hear stories about how celebrities are cool to their fans.
Oh yea that is way cool. I'd give anything to meet them like that...
__________________
Not an Apple addict like a lot of people on here. We have evolved to the point of making great technology. Let's not limit ourselves to using just the stuff that has a half-eaten fruit on the box.
brinary001 is offline   0 Reply With Quote
Old Mar 12, 2014, 06:14 PM   #18
juminoz
macrumors newbie
 
Join Date: May 2011
It would be awesome if they host this in different city each year, at least for the ones in the US. I'm wondering how they picked Austin.

----------------
MBPr 15" (1st Gen), 16GB RAM, 250GB SSD
Check out my music channel at Tunes of The World
juminoz is offline   0 Reply With Quote
Old Mar 12, 2014, 06:15 PM   #19
Antoni Nygaard
macrumors 6502
 
Join Date: Jun 2009
Location: Denmark
I streamed imagine dragons show today, but it's not possible to see coldplays show. Anyone know why?
Antoni Nygaard is offline   0 Reply With Quote
Old Mar 12, 2014, 06:18 PM   #20
brinary001
macrumors regular
 
Join Date: Sep 2012
Location: Saint Louis, MO, USA
Quote:
Originally Posted by juminoz View Post
It would be awesome if they host this in different city each year, at least for the ones in the US. I'm wondering how they picked Austin.
Do you mean the iTunes festival or SXSW? Because it's my understanding that SXSW is always hosted in Austin. But yea I totally agree. If the iTunes festival traveled to a new city every year, I would definitely go once it got close to my hometown (currently Saint Louis).
__________________
Not an Apple addict like a lot of people on here. We have evolved to the point of making great technology. Let's not limit ourselves to using just the stuff that has a half-eaten fruit on the box.
brinary001 is offline   0 Reply With Quote
Old Mar 12, 2014, 07:29 PM   #21
Tech198
macrumors 68040
 
Join Date: Mar 2011
Location: Australia, Perth
ya, music

I've never heard of any of these, expect for Coldplay..

(age creeps up on ya don't it)
__________________
13" MBPR, i5, 256Gig SDD, 8 Gig Ram, Apple TV, iPhone 5S 16Gig, iPad 16Gig, Mac Mini 2.3Ghz i7, 1TB HD
"There are no stupid questions, just stupid people."
Tech198 is offline   0 Reply With Quote
Old Mar 12, 2014, 07:44 PM   #22
TheGenerous
macrumors 6502a
 
TheGenerous's Avatar
 
Join Date: Nov 2010
Location: I'm an Austronaut
No Nickelback?
__________________
I have a cool Alf picture in my profile!
TheGenerous is offline   1 Reply With Quote
Old Mar 12, 2014, 07:45 PM   #23
diazj3
macrumors 6502a
 
Join Date: Jan 2008
'It's All About the Artists and the Music'... Apple is "not trying to pitch our products"

yeah right...

Nothing lamer than a cut-throat business trying to appear as a philanthropist.
diazj3 is offline   2 Reply With Quote
Old Mar 12, 2014, 08:47 PM   #24
ouimetnick
macrumors 68020
 
ouimetnick's Avatar
 
Join Date: Aug 2008
Location: Beverly, Massachusetts
Send a message via AIM to ouimetnick Send a message via Yahoo to ouimetnick Send a message via Skype™ to ouimetnick
I wish they would stream Green Day's side project band, The Foxboro Hottubs.
__________________
ACMT
MacBook Pro 13" (Mid 2010) 2.4GHz C2D, 4GB RAM, 750GB HD; Mac Pro Mid 2007; various MacBooks; Power Mac G5; iPhone 4s; iPhone 5s
ouimetnick is offline   0 Reply With Quote
Old Mar 12, 2014, 09:11 PM   #25
KieranDotW
macrumors 6502
 
Join Date: Apr 2012
Location: Canada
Quote:
Originally Posted by TRS-80 View Post
You couldn't pay me to watch those "artists".
Let me guess, you only listen to underground stuff like the Beatles or Queen?
__________________
iPod Classic, 120GB; 6th Gen iPod Nano, 8GB; iPhone 4S, 16GB; 1st Gen iPad, 16GB; iPad 2, 16GB; iPad mini, 16GB; Mid-2011 i5 Mac mini, 500GB, 8GB RAM; Mid-2012 i5 MacBook Pro, 500GB, 4GB RAM
KieranDotW is offline   2 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Eddy Cue: It's 'Complicated' Solving Problems With TV MacRumors MacRumors.com News Discussion 65 Jun 15, 2014 02:25 PM
Eddy Cue: Best Product Pipeline in 25 Years Coming Later This Year From Apple MacRumors MacRumors.com News Discussion 117 May 30, 2014 05:37 PM
Tim Cook and Eddy Cue Receive Thousands of Shares of Apple Stock, Cue Nets Over $12M MacRumors Mac Blog Discussion 33 Aug 29, 2013 06:43 AM
Eddy Cue Offers Tidbits On Jobs' Involvement with iBooks MacRumors iOS Blog Discussion 12 Jun 18, 2013 08:48 AM
Eddy Cue is coming through! putongnihongo iOS 6 36 Nov 28, 2012 12:43 PM

Forum Jump

All times are GMT -5. The time now is 07:26 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC