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Old Mar 13, 2014, 05:50 PM   #1
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Apple Expands Animated iPhone 5c Ads Beyond Tumblr




After debuting a range of playful iPhone 5c ads on Tumblr in early March, Apple has expanded its campaign to the The New York Times and the front page of Yahoo.com. The Yahoo homepage currently features an ad block on the right side hand of the page that houses eight different iPhone 5c ads with the tagline "Find your colors."

Each ad features a short animation, mirroring some of the original Tumblr ads. There's a spot called "Catwalk," for example, which features a series of lens flashes, "Baaaa," which mimics a herd of sheep, and "99 Luftballoons," which offers floating red dots with music from the popular song.

In each video, a series of dots are depicted in different arrangements that eventually come into line as the same dots on the back of the iPhone 5c case, which then zoom out to show the full iPhone 5c. Apple has approximately 17 different animated iPhone 5c ads that are being displayed on the web, both on Yahoo's properties and on The New York Times site earlier this week.

According to a Times representative, Apple's grid-based ad was a customized format offering "a transparent overlay to depict a rich brand experience" that was indeed designed by the company though it featured a Sprint logo.

Apple has aggressively advertised the iPhone 5c since its release, but the move to social media sites like Tumblr is new territory for the company, which typically sticks to billboards, television commercials, and other types of traditional advertising formats. Web ads are not new for the company, however, as Apple has recently shown its Your Verse ads on a range of websites.

It appears that the campaign on the Times website may have ended, but it is likely that Apple will expand the animated advertisements to other websites as well in an effort to further market the iPhone 5c to a wide range of consumers.

During the company's Q1 2014 earnings call, Apple revealed it had seen lower than expected sales of the iPhone 5c due to high demand for the flagship iPhone 5s. Some reports indicated that the iPhone 5s was outselling the iPhone 5c by a two-to-one margin and Apple scaled back production of the mid-tier phone shortly after launch.

Article Link: Apple Expands Animated iPhone 5c Ads Beyond Tumblr
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Old Mar 13, 2014, 05:51 PM   #2
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I don't get it
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Old Mar 13, 2014, 05:52 PM   #3
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they seems to be spending a lot of money on advertising the 5c. The ads are everywhere in NYC.

It doesn't seem that the rumors of them killing it off after this cycle are true.

Last edited by luckydcxx; Mar 13, 2014 at 05:59 PM.
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Old Mar 13, 2014, 05:54 PM   #4
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dreadful ads. gets me thinking about playing 4 in a row or match the dots though
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Old Mar 13, 2014, 05:56 PM   #5
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I do not think 5c is the right direction.
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Old Mar 13, 2014, 05:57 PM   #6
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These ads could use a bit of work. :/
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Old Mar 13, 2014, 05:57 PM   #7
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I play them all on yahoo every time I see them. I like it.
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Old Mar 13, 2014, 05:59 PM   #8
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As little as I care about the 5C, I do like how these little ads are like snippets of old iPod commercials except with dots. The users are anonymous and could be any of us, and the environments are vague yet familiar.


Last edited by AngerDanger; Mar 13, 2014 at 09:22 PM.
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Old Mar 13, 2014, 05:59 PM   #9
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Every time I see that on Tumblr I think...




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Old Mar 13, 2014, 06:02 PM   #10
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But the rumor mill says the 5C is being canned.
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Old Mar 13, 2014, 06:03 PM   #11
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i like them.
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Old Mar 13, 2014, 06:06 PM   #12
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Quote:
Originally Posted by Rogifan View Post
But the rumor mill says the 5C is being canned.
Perhaps Apple knows something the rumor pundits don't....wouldn't be the first time....lol
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Old Mar 13, 2014, 06:10 PM   #13
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My mom has a green 5c and its nice and all but the 5s is so much nicer it's obvious why people pick that phone.
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Old Mar 13, 2014, 06:13 PM   #14
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Apple Expands Animated iPhone 5c Ads Beyond Tumblr

Quote:
Originally Posted by iCore24 View Post
I play them all on yahoo every time I see them. I like it.

Ditto!
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Old Mar 13, 2014, 06:19 PM   #15
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There's a big problem with "Find Your Colors"…
…and that is that none of the colors Apple / Jony picked are anything close to the colors I like, at all.

Here's my counterproposal for colors I came up with a few months ago:


Come out with these, and the phones will sell themselves. I'd pick up a blue one, personally….
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Old Mar 13, 2014, 06:23 PM   #16
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But I thought the iPhone 5c was going to sell well!

Wahhhhh!

Lol I called it

iPhone 5c was a mistake
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Old Mar 13, 2014, 06:25 PM   #17
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Quote:
Originally Posted by jrswizzle View Post
Perhaps Apple knows something the rumor pundits don't....wouldn't be the first time....lol
Nah, Apple doesn't know best. I mean we hear that every day here.
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Old Mar 13, 2014, 06:27 PM   #18
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Originally Posted by Radio View Post
But I thought the iPhone 5c was going to sell well!



Wahhhhh!



Lol I called it



iPhone 5c was a mistake

The 5C is the second best seller on 2/4 of the major US carriers behind the 5S. On the other two it's third behind the GS4.

The 5C is selling just fine. If they didn't see any benefit to the added marketing they wouldn't do it.
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Old Mar 13, 2014, 06:27 PM   #19
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Quote:
Originally Posted by ryannel2003 View Post
My mom has a green 5c and its nice and all but the 5s is so much nicer it's obvious why people pick that phone.
Quite honestly I think the 5C feels nicer in the hand than the 5S. I won't be surprised if the new iPhone takes cues from the 5C and/or iPod touch. Of course the flagship won't be plastic but I bet the boxy design is gone.
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Old Mar 13, 2014, 06:28 PM   #20
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Originally Posted by Rogifan View Post
But the rumor mill says the 5C is being canned.
The rumour mill says a lot of crap. That's the same mill that said Apple would die if they didn't make a netook in 2009.

The truth is we don't have any data that shows how the 5C is viewed internally by Apple management. Apple has grown sales while keeping the average selling price and margin steady, unlike Samsung and others. The 5C is a big part of that and Apple is likely happy about it. It is also possible that the 5C was a "forward looking" device and that Apple plans to use it at lower and lower price points in the coming years- like the iPhone 4 is today- but better.

We won't know Apple's plan for the 5C until September, but until then we can enjoy the wisdom of fools.
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Old Mar 13, 2014, 06:30 PM   #21
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Quote:
Originally Posted by Radio View Post
But I thought the iPhone 5c was going to sell well!

Wahhhhh!

Lol I called it

iPhone 5c was a mistake
I see ads for the iPad Air on The Verge. Does that mean it's a flop too? Then I guess that means Samsung Galaxy products are huge flops because I see advertising for them everywhere.
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Old Mar 13, 2014, 06:31 PM   #22
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I don't like these ads. They're not compelling and they leave me asking, "Why? Why would I want this product now that I've seen these ads?" I'm obviously in the wrong target demographic for these spots. No pun intended.
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Old Mar 13, 2014, 06:32 PM   #23
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They forget the "hon" part in the video

Oh yeah it's so essential
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Old Mar 13, 2014, 06:33 PM   #24
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Originally Posted by jrswizzle View Post
The 5C is the second best seller on 2/4 of the major US carriers behind the 5S. On the other two it's third behind the GS4.

The 5C is selling just fine. If they didn't see any benefit to the added marketing they wouldn't do it.
It's not to expectations

I will bet things will be different for the next round
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Old Mar 13, 2014, 06:34 PM   #25
proline
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Originally Posted by Exponent View Post
There's a big problem with "Find Your Colors"…
…and that is that none of the colors Apple / Jony picked are anything close to the colors I like, at all.

Here's my counterproposal for colors I came up with a few months ago:
Image

Come out with these, and the phones will sell themselves. I'd pick up a blue one, personally….
Who said Apple wants you to buy the 5C? Maybe they'd rather encourage you to buy the 5S?

Furthermore, Apple's color scheme perfectly matches the case so that no clashing combinations exist. Your half-baked scene does not. Apple's colours also complement iOS 7. Your do not. Finally, unlike you Apple tests their picks. My bet is people would get tired of your colours a lot faster and they would look dated sooner.
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