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Old Mar 18, 2014, 03:05 PM   #1
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Apple CEO Tim Cook Calls New 'Haunted Empire' Book 'Nonsense'




Yesterday, we highlighted Haunted Empire, a new book from former Wall Street Journal reporter Yukari Iwatani Kane examining the transition Apple has undergone with the death of Steve Jobs. While the book includes a few interesting tidbits, our view was that Kane had selected anecdotes to support a predetermined conclusion that Apple is in decline.

With the book debuting today, Apple CEO Tim Cook has taken the unusual step of issuing a statement about the book, calling it "nonsense",

Article Link: Apple CEO Tim Cook Calls New 'Haunted Empire' Book 'Nonsense'
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Old Mar 18, 2014, 03:06 PM   #2
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She wouldn't sell many copies if she said the future was rosy.
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Old Mar 18, 2014, 03:07 PM   #3
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He was hardly going to say "Nailed it" was he....
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Old Mar 18, 2014, 03:08 PM   #4
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"other books I've read about Apple" = Isaacson's bio.

Kind of fitting Isaacson has a quote on the cover of this one.
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Old Mar 18, 2014, 03:08 PM   #5
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Ton's in the pipeline though.
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Old Mar 18, 2014, 03:09 PM   #6
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Sounds like damage control, unfortunately.

I can very well imagine the book tries to turn anecdotes into facts so it has more appeal (read: better $ales), but why is Tim coming out so abruptly to call it nonsense?
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Old Mar 18, 2014, 03:09 PM   #7
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Hope

Yukari Iwatani Kane better be praying that Apple does not hit it out of the park at WWDC. P-R-A-Y-I-N-G
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Old Mar 18, 2014, 03:10 PM   #8
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One thing I've just realized about Cook. He's just as paranoid about receiving criticism and just as needy for everybody's affirmation as Steve Jobs was.
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Old Mar 18, 2014, 03:10 PM   #9
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Maybe he can "sanction" the author and prevent her from accessing iCloud or purchase any future Apple products.
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Old Mar 18, 2014, 03:11 PM   #10
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The book reads like one long sensationalist piece with a clear agenda from the start. Kane formed an opinion before she started writing.

Last edited by CPTMuggle; Mar 18, 2014 at 03:22 PM.
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Old Mar 18, 2014, 03:12 PM   #11
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If Cook wanted to be really subtle, they could have listed it in the iBook Store in the "fiction" section.
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Old Mar 18, 2014, 03:15 PM   #12
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Apple CEO says that everything is OK at Apple.
How come I'm not surprised
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Old Mar 18, 2014, 03:16 PM   #13
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Thank you Tim. I've read 4 or 5 reviews of this book so far and all of them have panned it. I hope no one spends money on this crap.
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Old Mar 18, 2014, 03:17 PM   #14
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Originally Posted by puffy1980 View Post
He was hardly going to say "Nailed it" was he....
Likewise, there wouldn't be much of a book, if all she said was that Apple was doing fine.

The only way to make a valid opinion of Apple's future is to know what their plans are. So unless Kane has somehow bugged Apple's executive offices, I'd say her point of view has a little more validity than my grandmother who is more likely to think of a piece of fruit than a tech company if you tried to discuss Apple with her. (She thinks Apple is doomed too BTW.)
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Old Mar 18, 2014, 03:18 PM   #15
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If Cook wanted to be really subtle, they could have listed it in the iBook Store in the "fiction" section.
Haha that would be awesome.
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Old Mar 18, 2014, 03:18 PM   #16
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Apple is definately not in a decline. Especially now after they introduced a new 8gb iphone 5c and a new ipad 4
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Old Mar 18, 2014, 03:18 PM   #17
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Apple CEO Tim Cook has taken the unusual step of issuing a statement about the book, calling it "nonsense",
Better not to respond to this kind of thing Tim, it's a sensationalist book thats making money for the author.
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Old Mar 18, 2014, 03:19 PM   #18
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Because introducing an 8GB iPhone 5c and the iPad (4th gen) is the "best work of their lives"

Sorry Tim, but the company is boring, and so are you! I'm just glad that he isn't the one delivering the keynotes. Thank god for Phil, Craig, and the other execs that know how to interact with a crowd. Tim with his crackely boring voice makes me sleepy, and his fake enthusiasm is annoying... He doesn't seem sincere. I have a feeling that he doesn't even know half of what he is talking about. Does he even know what the features he talks about do and why they are nifty?


Still would like to see product announcements throughout the year, not all at once in September/October.
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Old Mar 18, 2014, 03:20 PM   #19
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Apple is definately not in a decline. Especially now after they introduced a new 8gb iphone 5c and a new ipad 4
Why can't I stop grinning after reading your comment?
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Old Mar 18, 2014, 03:20 PM   #20
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Apple is definately not in a decline. Especially now after they introduced a new 8gb iphone 5c and a new ipad 4
You do your username justice.
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Old Mar 18, 2014, 03:22 PM   #21
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Does anyone else find the stock photo of Tim Cook every bit as creepy as the stock photo MR uses for Carl Icahn?
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Old Mar 18, 2014, 03:23 PM   #22
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Does anyone else find the stock photo of Tim Cook every bit as creepy as the stock photo MR uses for Carl Icahn?
lol now that you mention it...
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Old Mar 18, 2014, 03:25 PM   #23
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Does anyone else find the stock photo of Tim Cook every bit as creepy as the stock photo MR uses for Carl Icahn?
He is one of those people that can't naturally smile. Some people look great and natural when they smile, others (like Tim) have to force it.
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Old Mar 18, 2014, 03:26 PM   #24
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Until a new Mac Mini comes out, of course Apple is in decline.
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Old Mar 18, 2014, 03:26 PM   #25
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Originally Posted by CPTMuggle View Post
The book reads like one long sensationalist piece with a clear agenda from the start. Kane formed an opinion before she started writing.
I don't believe for a second that you've even read it.
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