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Old Mar 19, 2014, 07:29 AM   #1
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Apple Named Most Valuable Billion Dollar Brand in America




Apple has been named the most valuable billion-dollar company in the United States by brand identity firm Brand Finance, reports the Silicon Valley Business Journal.

The standing was revealed in a new rankings report done by the firm which listed the top 50 billion-dollar brand names in the U.S., as Apple's $104.6 billion valuation was ahead of other technology companies including Google, Microsoft and Verizon which were valued at $68.6 billion, $62.8 billion, and $53.5 billion, respectively.

Throughout the past year, a number of other sources have also regarded Apple to be among the world's most valuable companies, with brand identity firm Interbrand putting the company's value above Coca-Cola and American business magazine Forbes heralding Apple as the world's "Most Admired Company" ahead of Amazon.


Article Link: Apple Named Most Valuable Billion Dollar Brand in America
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Old Mar 19, 2014, 07:31 AM   #2
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Tell us something new!
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Old Mar 19, 2014, 07:31 AM   #3
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Don't forget though, they're "haunted."
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Old Mar 19, 2014, 07:32 AM   #4
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In before "Apple is doomed!"

Take that Kane!

I don't see Samsung or HTC on there though...
Is HTC even a billion dollar company...?
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Old Mar 19, 2014, 07:38 AM   #5
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Kane you're a loooooooser!!
Doomed not!
WSJ needs to fire who ever hired her!

Last edited by osofast240sx; Mar 19, 2014 at 08:11 AM.
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Old Mar 19, 2014, 07:38 AM   #6
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But that lady's book said they're DOOMED!!!! :-/
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Old Mar 19, 2014, 07:39 AM   #7
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Quote:
Originally Posted by lolkthxbai View Post
In before "Apple is doomed!"

Take that Kane!

I don't see Samsung or HTC on there though...
Is HTC even a billion dollar company...?
I'll refer you to the title of the article. You'll see why they're not on there. (not that they would be anyway...)
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Old Mar 19, 2014, 07:51 AM   #8
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I guess Yukari Kane has to eat his words and his book!
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Old Mar 19, 2014, 07:52 AM   #9
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Quote:
Originally Posted by lolkthxbai View Post
In before "Apple is doomed!"

Take that Kane!

I don't see Samsung or HTC on there though...
Is HTC even a billion dollar company...?
Maybe because their not American companies!

Just remember that the mighty can fall. Blackberry, Nokia etc..... No company is immune to this.
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Old Mar 19, 2014, 07:53 AM   #10
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Quote:
Originally Posted by lolkthxbai View Post
In before "Apple is doomed!"

Take that Kane!

I don't see Samsung or HTC on there though...
Is HTC even a billion dollar company...?
Samsung is valued at 39.6 billion
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Old Mar 19, 2014, 07:53 AM   #11
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This is a list of most valuable brands "by estimating the royalty rate that would be charged for use of the brand and factoring in future revenue."

So this is either more sketchy analyst guesswork disguised as 'analysis' or it's just a statement of the obvious.
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Old Mar 19, 2014, 07:54 AM   #12
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Dat all seeing Apple eye.

Scary.
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Old Mar 19, 2014, 07:54 AM   #13
violst
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Quote:
Originally Posted by RedOrchestra View Post
Samsung Closing In On Apple’s Brand Value Crown

Apple’s dominance is being challenged by Samsung however. The Korean giant’s improving reputation for reliability, a faster pace of innovation and wider range of devices are among many factors that have seen its brand value increase by US$20 billion to US$79 billion this year.
They have a way to go.
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Last edited by violst; Mar 19, 2014 at 08:00 AM.
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Old Mar 19, 2014, 08:09 AM   #14
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Wow! Apple beat out Google by quite a margin!
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Old Mar 19, 2014, 08:09 AM   #15
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Quote:
Originally Posted by ValSalva View Post
This is a list of most valuable brands "by estimating the royalty rate that would be charged for use of the brand and factoring in future revenue."

So this is either more sketchy analyst guesswork disguised as 'analysis' or it's just a statement of the obvious.
How else would you value a brand?

Of course it's guesswork. Until Apple decided to sell their brand there's no way to know what someone would actually pay for it.
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Old Mar 19, 2014, 08:10 AM   #16
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Quote:
Originally Posted by MattG View Post
Don't forget though, they're "haunted."
Quote:
Originally Posted by lolkthxbai View Post
In before "Apple is doomed!"

Take that Kane!

I don't see Samsung or HTC on there though...
Is HTC even a billion dollar company...?
Quote:
Originally Posted by osofast240sx View Post
Kane your a looser!
Doomed not!
WSJ needs to fire who ever hired her!
Quote:
Originally Posted by MrXiro View Post
But that lady's book said they're DOOMED!!!! :-/
Except this "accolade" is due to success of current products, all conceptually birthed in the Jobs era. "Haunted," which I personally think is premature and based on thin air, discusses its future. There is no logical connection between the two. Cook still has to prove himself as a successor to Jobs, not a clone of Scully, Spindler, or Amelio. I don't take too much import to this "award" as its a reflection of Apple's past success, not a predictor of its future.
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Old Mar 19, 2014, 08:20 AM   #17
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Yeah they are worth a lot, they have a bunch of morons willing to buy an 8GB old phone for $700!
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Old Mar 19, 2014, 08:23 AM   #18
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Apple is seen as less than Google by a huge margin

Google at $1200 a share with a P/E of 33. Apple at $530 a share with a P/E of 13. I think those figures tell it all about which company is the most valuable and respected tech company on the planet.

YTD even Microsoft has outperformed Apple in share value by a huge amount. Apple's so-called value isn't worth anything on Wall Street. The company most likely to be doomed is still Apple, first and foremost. They can spin it any way they want but Google is considered a much more valuable company than Apple. Google is seen as going places in the future and Apple is seen as going nowhere. Having control over "the internet of things" is seen as having more value than "one new iPhone after another." Google is going up in value. Apple is going down in value. That's a fact.
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Old Mar 19, 2014, 08:23 AM   #19
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lol Kane

Pretty good for a "haunted" and allegedly dieing company!
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Old Mar 19, 2014, 08:27 AM   #20
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what about Exxon?

----------

Quote:
Originally Posted by Constable Odo View Post
Google at $1200 a share with a P/E of 33. Apple at $530 a share with a P/E of 13. I think those figures tell it all about which company is the most valuable and respected tech company on the planet.

YTD even Microsoft has outperformed Apple in share value by a huge amount. Apple's so-called value isn't worth anything on Wall Street. The company most likely to be doomed is still Apple, first and foremost. They can spin it any way they want but Google is considered a much more valuable company than Apple. Google is seen as going places in the future and Apple is seen as going nowhere. Having control over "the internet of things" is seen as having more value than "one new iPhone after another." Google is going up in value. Apple is going down in value. That's a fact.
I will agree that Apple is stagnant in growth at this time but where is Google going? I don't see them revolutionizing anything.

And you do realize that share prices mean nothing, right?
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Old Mar 19, 2014, 08:27 AM   #21
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P/E is not the measure of that "value". A value here is an aggregate of excess money purchasers would pay compared to non branded or similarly build substitutes.
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Old Mar 19, 2014, 08:28 AM   #22
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Originally Posted by k4rrjin View Post
Pretty good for a "haunted" and allegedly dieing company!
I believe there's a difference between being on a decline vs dying. Unless one is being over-dramatic.

Last edited by dejo; Mar 19, 2014 at 09:22 AM. Reason: pointing out spelling.
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Old Mar 19, 2014, 08:36 AM   #23
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I'd rather own Coca-Cola than Apple, to be honest.
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Old Mar 19, 2014, 08:42 AM   #24
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Quote:
Originally Posted by Constable Odo View Post
Google at $1200 a share with a P/E of 33. Apple at $530 a share with a P/E of 13. I think those figures tell it all about which company is the most valuable and respected tech company on the planet.

YTD even Microsoft has outperformed Apple in share value by a huge amount. Apple's so-called value isn't worth anything on Wall Street. The company most likely to be doomed is still Apple, first and foremost. They can spin it any way they want but Google is considered a much more valuable company than Apple. Google is seen as going places in the future and Apple is seen as going nowhere. Having control over "the internet of things" is seen as having more value than "one new iPhone after another." Google is going up in value. Apple is going down in value. That's a fact.
The difference between Google and Apple is whereas Apple keeps what they're working on a secret, Google doesn't. Whereas Google releases products before they're ready, Apple doesn't. So Google is seen as moving at a quicker, more steady rate, because we get to see all the neat toys they're working on. Apple doesn't show us their toys until they've been perfected.

So really, Apple may or may not be ahead of Google. We can't know until they reveal and release their products this year. I'd be willing to bet that Apple is ahead, just because they have been in the past, but of course I could be wrong.

On another note entirely, I didn't realize I work for the ninth most valuable brand in the world.
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Old Mar 19, 2014, 08:43 AM   #25
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You know Apple and Google are the only reason AT&T and Verizon are on that list at all.
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