Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Apr 6, 2014, 02:54 PM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Apple Acknowledges Consumers Want Larger and Cheaper Phones




The latest internal documents coming out of the Samsung/Apple trial show some candid insight into Apple's analysis of the future of the smartphone market.

The documents posted by Re/code include an Apple slide deck from April, 2013 for 2014 planning. The document includes graphs showing that Apple's growth rates are slowing quarter after quarter. The main reason for the decline amongst consumers? Consumers want less expensive and larger screen smartphones:

In a further breakdown, Apple acknowledges that "consumers want what we don't have" -- which shows that the majority of smartphone growth is in both >4" screen sizes and

Article Link: Apple Acknowledges Consumers Want Larger and Cheaper Phones
MacRumors is offline   2 Reply With Quote
Old Apr 6, 2014, 02:56 PM   #2
SJism23
macrumors 6502a
 
Join Date: Nov 2012
Location: Canada
This is making me think that there will be a 6c with a 4.7" screen.
__________________
15" MacBook Pro (early 2011), 2.0 GHz i7, 16GB RAM; iPad 4, 32 GB; iPhone 6 Plus, 128GB
SJism23 is offline   14 Reply With Quote
Old Apr 6, 2014, 02:56 PM   #3
locoboi187
macrumors 6502a
 
Join Date: Oct 2012
I personally just like using one hand to do everything on my iPhone 5.
__________________
Macbook Pro Retina 15"
iPhone 6 64GB - Space Gray
TV 3
locoboi187 is offline   80 Reply With Quote
Old Apr 6, 2014, 02:56 PM   #4
Dave.UK
macrumors 6502a
 
Dave.UK's Avatar
 
Join Date: Sep 2012
Location: Kent, UK
Quote:
Originally Posted by dumastudetto View Post
Good. Nobody wants a obscenely large iPhone screen just because a few novelty Android devices have them.
This quote makes me chuckle even more now!
Dave.UK is offline   98 Reply With Quote
Old Apr 6, 2014, 02:56 PM   #5
gpsouza
macrumors 6502
 
Join Date: Jan 2012
Location: Lisbon
Now let's see what they have planned for 2014.
__________________
MBP 8gb ram 120 SSD iPad 3 32gb Wifi iPhone 5 16gb iPod Nano 6/7 gen
gpsouza is offline   6 Reply With Quote
Old Apr 6, 2014, 02:56 PM   #6
bobenhaus
macrumors 6502
 
Join Date: Mar 2011
Quote:
Originally Posted by MacRumors View Post
Image


The latest internal documents coming out of the Samsung/Apple trial show some candid insight into Apple's analysis of the future of the smartphone market.

The documents posted by Re/code include an Apple slide deck from April, 2013 for 2014 planning. The document includes graphs showing that Apple's growth rates are slowing quarter after quarter. The main reason for the decline amongst consumers? Consumers want less expensive and larger screen smartphones:

In a further breakdown, Apple acknowledges that "consumers want what we don't have" -- which shows that the majority of smartphone growth is in both >4" screen sizes and

Article Link: Apple Acknowledges Consumers Want Larger and Cheaper Phones
Oh really now?? What a surprise!!! hahah
bobenhaus is offline   7 Reply With Quote
Old Apr 6, 2014, 02:56 PM   #7
t434
macrumors newbie
 
Join Date: Oct 2013
So does this mean that the cost of the iPhone 6 will rise?
t434 is offline   1 Reply With Quote
Old Apr 6, 2014, 02:56 PM   #8
taptic
macrumors 65816
 
taptic's Avatar
 
Join Date: Dec 2012
Location: California
In other news Tim Cook has started watching the new hit TV show, "The Duh Factor"
__________________
If you want a cool new feature on a Samsung phone, just suggest it to Apple.
taptic is offline   37 Reply With Quote
Old Apr 6, 2014, 02:57 PM   #9
JayCee842
macrumors 6502a
 
JayCee842's Avatar
 
Join Date: Jan 2013
If they end up listening to the market, then they'd be facing the "innovators dilemma" which Jobs (I believe highlighted as a favorite book). It's not about giving consumers what they want. Apple will fall behind listening to their customers' needs.

Edit: Apple can't get caught up in current needs. It needs to look to the future.
JayCee842 is offline   30 Reply With Quote
Old Apr 6, 2014, 02:58 PM   #10
Max(IT)
macrumors 601
 
Join Date: Dec 2009
Location: Italy
Bigger screen and less money ... Will Apple change something ?
I'm quite sure about the bigger screen, but what about prices ?
A 5.5" iPhone 6 could be beautiful, but if it will cost 800$ how many they are going to sell ?
__________________
Mac Mini - Macbook Pro 15" - MacBook Air 11"
Nexus 7 - 32Gb
iPhone 5S 16Gb - iPad Air 16Gb
Nokia Lumia 1520 - 32Gb
Max(IT) is offline   0 Reply With Quote
Old Apr 6, 2014, 02:58 PM   #11
forcesteeler
macrumors 6502
 
Join Date: Oct 2007
What Apple Needs is New Innovative Products. The iPhone this June will be almost 8 Years old. The iPhone Gravy Train is almost over. Its time to invent some new products. Just like the iPod had its run, The iPhone run is coming to a close soon.
forcesteeler is offline   47 Reply With Quote
Old Apr 6, 2014, 02:58 PM   #12
ArtOfWarfare
macrumors 603
 
ArtOfWarfare's Avatar
 
Join Date: Nov 2007
Send a message via Skype™ to ArtOfWarfare
I don't think the answer here is to abandon 4" phones altogether. I think a better move would be to have a 4" iPhone 6 Mini, priced as a replacement for the iPhone 5C and a 4.7" iPhone 6, priced as a replacement for the iPhone 5S.

As shown from the iPod Nano and iPad Mini, people are willing to spend less for smaller products, so long as they're still high quality. They aren't willing to compromise on the quality of the product for less money, as shown by the 5C.
__________________
Don't tell me Macs don't last: 2007 iMac, 2007 Mac Mini, 2008 MacBook Air, all Vintage.
(iMac obsoletion: April 28, 2015, MBA: October 14, 2015, Mac Mini: March 9, 2016)
ArtOfWarfare is online now   16 Reply With Quote
Old Apr 6, 2014, 02:58 PM   #13
penter
macrumors 6502a
 
penter's Avatar
 
Join Date: Jun 2006
Send a message via AIM to penter Send a message via MSN to penter
I think we're beginning to see the era where Apple is no longer an innovator, but a mere competitor...
__________________
jaded fanboy
penter is offline   60 Reply With Quote
Old Apr 6, 2014, 02:58 PM   #14
RedOrchestra
macrumors 6502
 
Join Date: Aug 2012
"...Apple acknowledges that "consumers want what we don't have"..."

HELLO.
RedOrchestra is offline   55 Reply With Quote
Old Apr 6, 2014, 02:59 PM   #15
MacFan23
macrumors regular
 
Join Date: Feb 2010
Why are people surprised that Apple does market research?
MacFan23 is offline   34 Reply With Quote
Old Apr 6, 2014, 03:00 PM   #16
Glassed Silver
macrumors 6502a
 
Glassed Silver's Avatar
 
Join Date: Mar 2007
Location: Kassel, Germany
Quote:
Originally Posted by JayCee842 View Post
If they end up listening to the market, then they'd be facing the "innovators dilemma" which Jobs (I believe highlighted as a favorite book). It's not about giving consumers what they want
You're wrong. Jobs never said that.
He said that you don't want to listen to sudden trends which get replaced by new trends.
If someone says they want a bigger screen and don't come back to iPhone unless the demand is fulfilled by an iPhone, then that's that.

Glassed Silver:ios
__________________
Discuss this
Last login: Sat May 5 22:52:51 on ttys000
Society-System:~ dumbnut$ rm -rf ~/Library/mind.db ~/Library/Frameworks/tolerance ~/Library/Frameworks/commonsense ~/integrity ~/individuality
Glassed Silver is online now   12 Reply With Quote
Old Apr 6, 2014, 03:01 PM   #17
jimsowden
macrumors 68000
 
jimsowden's Avatar
 
Join Date: Sep 2003
Location: NY
Looks like there's a lot more meat in that >$300 segment, especially with how screwed up payment plans are getting now.
__________________
Maybe Apple's just keeping it simple
jimsowden is offline   2 Reply With Quote
Old Apr 6, 2014, 03:01 PM   #18
forcesteeler
macrumors 6502
 
Join Date: Oct 2007
Quote:
Originally Posted by JayCee842 View Post
If they end up listening to the market, then they'd be facing the "innovators dilemma" which Jobs (I believe highlighted as a favorite book). It's not about giving consumers what they want
Apple has almost $200 Billion Dollars in its bank account. Its time to use some of that money and release some new products (New Industry's). Waiting Year after Year for something new is frustrating. Im tired of the same old New iPhone 27. Where is the 4K TV? the iWatch? how about a video game console, Game Industry makes a lot of money.
forcesteeler is offline   14 Reply With Quote
Old Apr 6, 2014, 03:01 PM   #19
pedromcm.pm
macrumors 6502
 
Join Date: Mar 2014
Location: Porto, Portugal
Quote:
Originally Posted by forcesteeler View Post
What Apple Needs is New Innovative Products. The iPhone this June will be almost 8 Years old. The iPhone Gravy Train is almost over. Its time to invent some new products. Just like the iPod had its run, The iPhone run is coming to a close soon.
Like the iPad?

Anyway, clearly Apple locked the 4" premium market. I think that they will keep releasing a 4" model with top of the line everything, but a 5" model with the same specifications will be a better iPhone for millions of us.

Either way, Apple wins, competition loses. If Apple attacks the big screen premium market, where will they go? That's the KO pouch to Motorola (already sold), HTC, Windows Phone (Nokia will keep selling cheap Lumias), Sony and Samsung will get a kick in the nose.
__________________
Apple should make cars.
pedromcm.pm is offline   12 Reply With Quote
Old Apr 6, 2014, 03:01 PM   #20
PsudoPowerPoint
macrumors regular
 
Join Date: Sep 2008
Bucking the trend

I want an iPhone 4 size screen on a phone that has all the capabilities of my 5s and future generations of phones.
PsudoPowerPoint is offline   13 Reply With Quote
Old Apr 6, 2014, 03:02 PM   #21
gpat
macrumors 6502a
 
Join Date: Mar 2011
Location: Italy
Quote:
Apple Acknowledges Consumers Want Larger and Cheaper Phones
Breaking news: MacRumors fanboys still won't acknowledge this.
__________________
13" MBA 2013, Nexus 7 2013, LG G2 (oh noes i automatically become an apple hater)
(Sorry for bad english, not my mother tongue!)
gpat is offline   70 Reply With Quote
Old Apr 6, 2014, 03:02 PM   #22
RMo
macrumors 6502a
 
Join Date: Aug 2007
Location: Iowa, USA
Am I the only one who doesn't want a bigger iPhone screen? If they do that, I hope they keep the smaller one as an option. Of course, that will have the disadvantage of making developers account for yet another screen size (unless the bigger iPhone is just bigger pixels), but I really don't want to make the phone any more difficult to put in my pocket, for example.

If I want to get real work done, I'll use a full-fledged computer. The things people are doing, painstakingly, on mobile devices these days scare me. #OldPeopleProblems?
RMo is offline   25 Reply With Quote
Old Apr 6, 2014, 03:02 PM   #23
Hustler1337
macrumors 6502a
 
Hustler1337's Avatar
 
Join Date: Dec 2010
Location: London, UK
It took Apple thousands, if not hundreds of thousands of $$$ and hefty legal costs to figure out that the majority of people want larger and cheaper phones? What kind of geniuses are working at their market research dept?
__________________
Early 2011 MacBook Pro 15" 2.0 GHz i7>>> iPhone 6 Plus 64GB Space Grey>>> iPhone 5S 32GB Space Grey>> iPhone 4 16GB
Hustler1337 is offline   15 Reply With Quote
Old Apr 6, 2014, 03:02 PM   #24
mertyz
macrumors regular
 
Join Date: Sep 2011
I used HTC 8X for a year and even 4.3" was painful to use for me, despite the fact that I have large hands. I'm really happy with the size of the display my 5S has really.

Unfortunately it is quite obvious that Apple will take the same route :/
__________________
iPhone 5S 16GB Space Gray - 2012 MBA 13" 1.8GHz/4GB/128GB - 27" Apple Thunderbolt Display - iPad 2 Wi-Fi 16GB White - 3rd Gen iPod Touch 8GB - 3rd Gen iPod Shuffle 2GB
mertyz is offline   12 Reply With Quote
Old Apr 6, 2014, 03:02 PM   #25
JayCee842
macrumors 6502a
 
JayCee842's Avatar
 
Join Date: Jan 2013
Quote:
Originally Posted by forcesteeler View Post
What Apple Needs is New Innovative Products. The iPhone this June will be almost 8 Years old. The iPhone Gravy Train is almost over. Its time to invent some new products. Just like the iPod had its run, The iPhone run is coming to a close soon.
I agree and disagree. I'm not sure where to take a stance. While the iPhone is about to be 8 years old, people continue to buy it (and smartphones). I don't see smartphones dying out any time soon. But then again, who knows
JayCee842 is offline   5 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Will Apple still make a 4" phone alongside larger phones? Yeti89 iPhone 31 May 3, 2014 09:06 AM
Apple Reportedly Launching Larger iPad in October 2014, Larger iPhone in May 2014 MacRumors MacRumors.com News Discussion 310 Feb 9, 2014 11:59 PM
How will iOS 7 run on the cheaper phones? applemoon iOS 7 57 Jul 20, 2013 09:27 PM
Apple Acknowledges Wifi Issues etcher MacBook Air 2 Jun 25, 2013 01:32 PM
Digitimes Backtracks on Earlier Claim of Larger, Cheaper iPhone MacRumors MacRumors.com News Discussion 81 Jan 24, 2013 02:32 AM

Forum Jump

All times are GMT -5. The time now is 10:36 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC