|Apr 16, 2014, 06:38 PM||#1|
Yahoo Wants to Be Apple’s Default iOS Search Engine
Yahoo is working on two internal projects to optimize its mobile search and monetization in order to convince Apple to make Yahoo the default search engine on iOS reports Re/code.
The WSJ reported last year that Apple and Yahoo had been in discussions of how to integrate Yahoo's services more prominently in iOS, beyond powering the Weather and Stocks apps.
The report says Yahoo CEO Marissa Mayer is preparing detailed presentations to present to Apple executives showing what its new mobile search product could look like. There are a pair of internal projects, code-named "Fast Break" and "Curveball", that are part of Yahoo's redesign of its mobile search engine.
According to the Re/code report, a new and expanded agreement between Apple and Yahoo is not imminent -- Apple has yet to be pitched on the new products. Instead, it's part of a longer term play to bring the two companies closer together.
Article Link: Yahoo Wants to Be Apple’s Default iOS Search Engine
|Apr 16, 2014, 06:41 PM||#8|
|Apr 16, 2014, 06:42 PM||#13|
Yahoo Weather is always wrong where I live, sometimes 10 degrees (C) off. They don't seem to do things particularly well so I think google should stay default search engine for the time being.
|Apr 16, 2014, 06:42 PM||#14|
Yahoo's not... Friendly. Google is. The results are so varied between the two; it'd be hard viewing Yahoo as a "search" engine when they were a directory for so long. (I'm that old)
|Apr 16, 2014, 06:43 PM||#15|
I feel like it's safe to say that the reaction to this will be similar to when they pulled google maps from iOS...
For the love of bread, just stick with google.
|Apr 16, 2014, 06:43 PM||#16|
|Apr 16, 2014, 06:44 PM||#18|
Apple is going to introduce Spotlight web search service soon.
Ive: "We think search is an experience. It is not about generating lot of results, its about generating the right results. True search is not about the absence ads its about bringing order to the results"
Products not yet released for the public
|Apr 16, 2014, 06:45 PM||#20|
Marissa Mayer is a very competent person. She lead Google in a number of key areas including search at one time before being appointed the CEO of Yahoo.
If she believes Yahoos search is up to the task then I'd like to see it given a fair chance.
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|Apr 16, 2014, 06:46 PM||#22|
Yahoo would be an excellent alternative to Google or Bing. I would like Yahoo to concentrate their business in bringing a better search alternative for users and business.
|Apr 16, 2014, 06:51 PM||#25|
So much Yahoo hate.. I'm a little (only a little) surprised, considering how much Google hate typically flies around here. Has anyone actually used their search much lately?
I, for one, will freely admit that I don't know how good/bad yahoo search currently is. I was actually a holdout with yahoo search for a while. Didn't fully switch to Google till about 2006 or 2007. Yahoo services seem to be looking pretty impressive lately and, although I admittedly don't use any of them, I think they could pull company around.
Now I have a Signature!
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