Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Apr 17, 2014, 11:06 AM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Angela Ahrendts May Delay Apple Start Until Mid-Year




Burberry chief executive Angela Ahrendts resigned last October from the British luxury fashion house to join Apple as the head of its retail division. According to The Guardian, Ahrendts is free to leave Burberry this month, having fulfilled her six-month notice period, but her actual exit date is not yet known.

Ahrendts may be staying longer at Burberry to help smooth the transition over to her successor Christopher Bailey, who is currently serving as the company's chief creative officer. Money also may be a factor in Ahrendts leaving as she is slated to receive a two million pound bonus in June for her recent performance as Burberry CEO.
Quote:
"It's a big sum of money. In some ways it would be good to see the business moving on after six months of handover time. You want to see clarity," said Rahul Sharma, an analyst at Neev Capital.

But he said investors were also likely to feel reassured by Ahrendt's presence ahead of some big moves for Burberry and continuing concerns about Bailey's ability to combine his creative role with that of a chief executive.

"That is a big concern in the back of investors' minds and Ahrendt's presence delays that point of judgment," he said.
Another factor may be Ahrendts' critical role in Burberry's revamped Japanese business strategy, which involves severing long-term apparel licensing agreements in 2015 and creating its own distribution system in the important Asian market. Burberry is expected to confirm this plan as part of the company's annual report next month.

Ahrendts will join Apple as the Senior Vice President of Retail and Online Stores, a position that has seen significant turnover in the past several years. In 2011, Ron Johnson left Apple for J.C. Penney, after building up Apple's retail presence during his 11-year tenure. Johnson was replaced by Dixons CEO John Browett, who served less than a year at Apple.

Article Link: Angela Ahrendts May Delay Apple Start Until Mid-Year
MacRumors is offline   0 Reply With Quote
Old Apr 17, 2014, 11:11 AM   #2
Aluminum213
macrumors 6502a
 
Join Date: Mar 2012
She's turned Burberry around for sure, it's amazing the growth it's had over the last few years

One of the FEW good moves in the Tim Cook era
Aluminum213 is offline   3 Reply With Quote
Old Apr 17, 2014, 11:19 AM   #3
cogitodexter
macrumors member
 
Join Date: Jun 2009
I think I'd hang on a couple of months longer for 2,000,000 too!
cogitodexter is offline   11 Reply With Quote
Old Apr 17, 2014, 11:22 AM   #4
IJ Reilly
macrumors P6
 
IJ Reilly's Avatar
 
Join Date: Jul 2002
Location: Palookaville
Quote:
Originally Posted by Aluminum213 View Post
She's turned Burberry around for sure, it's amazing the growth it's had over the last few years

One of the FEW good moves in the Tim Cook era
It's all to easy to be critical, but in fact we know almost nothing about the inner workings of Apple (or any other company), and not especially at the top levels where the big fish swim. It's a wild guess at who will work out and who will fail. Ron Johnson, who was so successful at Apple, was a total disaster at JC Penny, and contrary to the partisan feelings in places like this, it wasn't the company's fault. Of course we hope Ahrendts will work out at Apple but we really don't know yet whether her skills will translate to this assignment.
__________________
*The season starts too early and finishes too late and there are too many games in between.
Bill Veeck
IJ Reilly is offline   6 Reply With Quote
Old Apr 17, 2014, 11:29 AM   #5
captain cadet
macrumors regular
 
Join Date: Sep 2012
2 million pounds just to stay?
Are Burberry made of money?
captain cadet is offline   0 Reply With Quote
Old Apr 17, 2014, 11:31 AM   #6
scbn
macrumors regular
 
Join Date: Jul 2010
Hmmm... She's been so successful over there. What motivated her to leave her current position? Maybe she'll be the next CEO for Apple?
scbn is offline   3 Reply With Quote
Old Apr 17, 2014, 11:33 AM   #7
IJ Reilly
macrumors P6
 
IJ Reilly's Avatar
 
Join Date: Jul 2002
Location: Palookaville
Quote:
Originally Posted by scbn View Post
Hmmm... She's been so successful over there. What motivated her to leave her current position? Maybe she'll be the next CEO for Apple?
Follow the money.
__________________
*The season starts too early and finishes too late and there are too many games in between.
Bill Veeck
IJ Reilly is offline   2 Reply With Quote
Old Apr 17, 2014, 11:33 AM   #8
Radio
In Time-Out
 
Join Date: Mar 2012
Location: Central California
She's a sexy version of the president of caprica
Radio is offline   2 Reply With Quote
Old Apr 17, 2014, 11:36 AM   #9
MacFather
macrumors 6502
 
Join Date: Mar 2012
Location: Europe
from Burberry CEO to Apple SVP

downgrade!
MacFather is offline   3 Reply With Quote
Old Apr 17, 2014, 11:38 AM   #10
Piggie
macrumors 601
 
Join Date: Feb 2010
Great Stuff:

http://cdn.phonepartsusa.com/image/c...44-500x500.png
__________________
Amiga 500, N64, Dreamcast, Gamecube, Xbox360 Slim 250GB, PS3, Nokia 6210, 3 Home Made PC's, Adidas Watch, Nikon + Fuji Cameras, 32GB iPad, Furry Pigs (mainly pink!)
Piggie is offline   0 Reply With Quote
Old Apr 17, 2014, 11:39 AM   #11
Aluminum213
macrumors 6502a
 
Join Date: Mar 2012
Quote:
Originally Posted by MacFather View Post
from Burberry CEO to Apple SVP

downgrade!

Not when you compare the net worth of both firms
__________________
iPad Air | 32GB | LTE
2012 iMac 27" | i7 | 3.4Ghz | Fusion | 32GB RAM | 680MX
iPhone 5 | Black | 32GB
TV (3rd Gen)
Aluminum213 is offline   1 Reply With Quote
Old Apr 17, 2014, 11:40 AM   #12
sparkie7
macrumors 68000
 
sparkie7's Avatar
 
Join Date: Oct 2008
Quote:
Originally Posted by MacFather View Post
from Burberry CEO to Apple SVP

downgrade!
Smaller title, but in a bigger ship. There's got to be compelling reasons for her to move to . No question she's thought it through and negotiated to suit her.
sparkie7 is offline   1 Reply With Quote
Old Apr 17, 2014, 11:40 AM   #13
Rogifan
macrumors G3
 
Rogifan's Avatar
 
Join Date: Nov 2011
Quote:
Originally Posted by MacFather View Post
from Burberry CEO to Apple SVP

downgrade!
How so? Apple retail has more employees and generates more revenue than Burberry.
__________________
"I have a very optimistic view of individuals. As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups." -- Steve Jobs , Wired interview
Rogifan is offline   2 Reply With Quote
Old Apr 17, 2014, 11:42 AM   #14
JAT
macrumors 603
 
Join Date: Dec 2001
Location: Mpls, MN
CCO? Is that a new thing?
__________________
-- Spiky
JAT is offline   0 Reply With Quote
Old Apr 17, 2014, 11:45 AM   #15
teknikal90
macrumors 65816
 
Join Date: Jan 2008
Location: Vancouver, BC
Quote:
Originally Posted by Aluminum213 View Post
She's turned Burberry around for sure, it's amazing the growth it's had over the last few years

One of the FEW good moves in the Tim Cook era
i dont think thats quite accurate. tim hasnt had any grandiose moments, but he hasnt made too many missteps.
sure the first replacement for the svp of retail position was a bomb

but other than that, and the maps fiasco, which he inherited from Jobs, he's done a pretty good job...

iOS 7 was a transition, like every other big transition, there will be rough patches. See: intel transition, os X transition, XP to Vista transition etc etc
__________________
Logic Pro and Mainstage 3 User. I use iOS a lot.
teknikal90 is offline   1 Reply With Quote
Old Apr 17, 2014, 11:51 AM   #16
KdParker
macrumors 68020
 
KdParker's Avatar
 
Join Date: Oct 2010
What happened with Browlett that he flamed out in one year?
__________________
16g iPhone5s Space Grey; 16g iPhone5 White;
15" retina - MBP 2.6 GHZ 16 RAM;
iPad4 retina
KdParker is offline   0 Reply With Quote
Old Apr 17, 2014, 11:59 AM   #17
akm3
macrumors 68020
 
Join Date: Nov 2007
Quote:
Originally Posted by Radio View Post
She's a sexy version of the president of caprica
She does kind of look like President Adar. Surely you didn't mean Laura Roslin; she was just an opportunistic school teacher dictator.
__________________
akm3 is offline   0 Reply With Quote
Old Apr 17, 2014, 12:12 PM   #18
Tiger8
macrumors 68000
 
Join Date: May 2011
Quote:
Originally Posted by captain cadet View Post
2 million pounds just to stay?
Are Burberry made of money?
that's her annual bonus. It's usually given when someone meets or exceeds their goals. A lot of companies do that on annual basis. At least she does something, there are many useless Wall Street execs who get that on quarterly basis for doing absolutely nothing.

If I were her, I'd stay until I get my bonus ;-)
Tiger8 is offline   1 Reply With Quote
Old Apr 17, 2014, 12:12 PM   #19
Bobtodd
macrumors member
 
Join Date: Jun 2011
So is apple supposed to just wait until she is ready to leave her current position? She accepted a job gave a start date surly she should be held to that. Guess retail can continue to run as it always does without a leader. Let's see how long she lasts.
Bobtodd is offline   0 Reply With Quote
Old Apr 17, 2014, 12:13 PM   #20
IJ Reilly
macrumors P6
 
IJ Reilly's Avatar
 
Join Date: Jul 2002
Location: Palookaville
Quote:
Originally Posted by KdParker View Post
What happened with Browlett that he flamed out in one year?
We don't know the entire story about Browett, but the sense I got was that he was hired to apply some of his mass-market retail knowledge to making Apple Retail more efficient, and got canned for actually trying to do it. Maybe he tried to do too much too quickly. That was Johnson's apparent mistake at JC Penny.
__________________
*The season starts too early and finishes too late and there are too many games in between.
Bill Veeck
IJ Reilly is offline   0 Reply With Quote
Old Apr 17, 2014, 12:27 PM   #21
rmatthewware
macrumors 6502
 
Join Date: Jul 2009
She has punctuality issues. Fire her.
rmatthewware is offline   1 Reply With Quote
Old Apr 17, 2014, 12:34 PM   #22
dec.
macrumors 6502a
 
dec.'s Avatar
 
Join Date: Apr 2012
Location: Toronto
Quote:
Originally Posted by Bobtodd View Post
So is apple supposed to just wait until she is ready to leave her current position? She accepted a job gave a start date surly she should be held to that. Guess retail can continue to run as it always does without a leader. Let's see how long she lasts.
Which start date was mentioned in the contract that she signed?
__________________
Apple/Win/Linux stuff
dec. is online now   0 Reply With Quote
Old Apr 17, 2014, 12:38 PM   #23
AppleGuesser
macrumors regular
 
Join Date: May 2012
Location: Athens, GA
Quote:
Originally Posted by dec. View Post
Which start date was mentioned in the contract that she signed?
I can't remember a start date being reported. I am sure she has one, but does it really matter? I feel like Apple can be flexible right now and wait a few extra weeks. Its not like retail is tanking and the holiday shopping is right around the corner.
__________________
Writer for
www.guessingtheapple.com
AppleGuesser is offline   0 Reply With Quote
Old Apr 17, 2014, 12:40 PM   #24
Tiger8
macrumors 68000
 
Join Date: May 2011
Quote:
Originally Posted by AppleGuesser View Post
I can't remember a start date being reported. I am sure she has one, but does it really matter? I feel like Apple can be flexible right now and wait a few extra weeks. Its not like retail is tanking and the holiday shopping is right around the corner.
It will be tight though, if she starts in say Mid June, and the new iPhone is release mid September... are 3 months enough? Maybe they are thinking more long term
Tiger8 is offline   0 Reply With Quote
Old Apr 17, 2014, 01:03 PM   #25
alphaod
macrumors Core
 
alphaod's Avatar
 
Join Date: Feb 2008
Location: 上海 (Shanghai)
Quote:
Originally Posted by cogitodexter View Post
I think I'd hang on a couple of months longer for 2,000,000 too!
Less than a couple months. Basically a little over one!
__________________
Does size matter?
Mac Pro | iMac | Mac mini | MacBook Pro | MacBook Air | iPad | iPhone | iPod
alphaod is offline   0 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
New Retail Chief Angela Ahrendts Appears on Apple's Leadership Page MacRumors MacRumors.com News Discussion 143 May 5, 2014 10:52 AM
How Angela Ahrendts' Burberry Experience Could Drive the Future of Apple Retail MacRumors MacRumors.com News Discussion 59 May 2, 2014 10:05 AM
Former Burberry CEO Angela Ahrendts to Join Apple Next Week MacRumors MacRumors.com News Discussion 48 Apr 27, 2014 05:28 PM
Apple's Angela Ahrendts Recognized as Honorary Dame For Work at Burberry MacRumors MacRumors.com News Discussion 60 Apr 8, 2014 05:55 PM
Angela Ahrendts and her role at Apple guychicago Apple, Industry and Internet Discussion 0 Mar 18, 2014 10:30 PM

Forum Jump

All times are GMT -5. The time now is 12:02 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC