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Old Apr 22, 2014, 05:38 AM   #1
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Apple Takes Jab at Samsung in Full Page Earth Day Newspaper Ad




Apple is honoring Earth Day in a new ad found on newspapers across the UK that appears to also include a jab at rival Samsung, reports CNET.

The ad, which comes with a headline stating "There are some ideas we want everyone to copy," includes two paragraphs that allude to the company's ongoing patent trial with Samsung. Apple notes that there is "one area" where the company "encourages others" to imitate, calling for initiatives that are similar to its recent environmental efforts.

Quote:
There's one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefit. We'd be more than happy to see every data centre fuelled by 100% renewable energy sources. And we eagerly await the day when every product is made without the harmful toxins we have removed from ours.

Of course we know we can continue to do better. We've set some pretty ambitious goals for reducing our impact on climate change, making our products with greener materials and conserving our planet's limited resources. So the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing it.
Apple and Samsung are currently in their second legal battle over accusations of patent infringement, with the former requesting $2 billion in damages from the latter. In its defense, Samsung stated that it only owes Apple $40 million, as the trial is expected to conclude and head into jury deliberations sometime this week.

The ad is one part of Apple's "Better" environmental campaign launched yesterday ahead of today's Earth Day event, which included a video about the ecological efforts of its Apple Campus 2 project and the expansion of its recycling program to include all products at its stores. Apple will be updating its store logos with green leaf accents and encouraging its employees to wear commemorative green shirts, as an event at its headquarters in Cupertino, California is also planned.

Update: The newspaper ad is also appearing in Australia, and presumably other countries as well.

Article Link: Apple Takes Jab at Samsung in Full Page Earth Day Newspaper Ad
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Old Apr 22, 2014, 05:41 AM   #2
miniroll32
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Tomorrow morning: Samsung Announces 'Galaxy Campus 3'.
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Old Apr 22, 2014, 05:41 AM   #3
Kariya
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Well played
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Old Apr 22, 2014, 05:42 AM   #4
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Fire up the cloning machine, Samsung! It's your turn to replicate something about Apple that will be positive for the rest of us.
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Old Apr 22, 2014, 05:44 AM   #5
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The ad five years from now: Welcome, Samsung. Seriously.
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Old Apr 22, 2014, 05:46 AM   #6
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Looks like Phil Schiller's harsh words to the Ad Agencies paid off after all.
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Old Apr 22, 2014, 05:46 AM   #7
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nice, subtle and elegant. love it.
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Old Apr 22, 2014, 05:47 AM   #8
Lancer
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Love it, nice dig at Samsung.
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Old Apr 22, 2014, 05:47 AM   #9
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When Apple finally does decide to take a jab at the competition, it's just done with so much more class than Samsung.

Go
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Old Apr 22, 2014, 05:47 AM   #10
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Does "Better" also include not disabling core services for older releases without notice?
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Old Apr 22, 2014, 05:47 AM   #11
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very elegantly put Just like the good´ol apple ads.
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Old Apr 22, 2014, 05:48 AM   #12
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Genius ad.
Apple = classy
Samsung = tacky
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Old Apr 22, 2014, 05:48 AM   #13
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Suck it CopySung. In all seriousness though I hope Apple copies their floating video player or multi-window multi-tasking now that they're going big screen.
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Old Apr 22, 2014, 05:49 AM   #14
numlock
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since its mixing the trial with environmental causes i have to ask is samsung suspect in that department? wouldnt that cast a doubt over apple since it does business with samsung?

however i applaud them for taking a full ad to promote environmental causes although i dont think its right to infuse it with the trial and the holier than though tone is a bit ironic considering the environmental debates around apple the last 10 years or so.
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Old Apr 22, 2014, 05:49 AM   #15
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Quote:
Originally Posted by miniroll32 View Post
Tomorrow morning: Samsung Announces 'Galaxy Campus 3'.
It’ll be 5 million acres - you know, because bigger ...
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Old Apr 22, 2014, 05:49 AM   #16
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Copying isn't illegal. Innovate faster!

#TeamSamsung
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Old Apr 22, 2014, 05:52 AM   #17
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So wasting aluminium (it has to be re-smelted at a guess) by milling blocks is green? Wouldn't that take more energy to produce than casting individual pieces en masse? Are they building solar farms for the factories in China?

Or is this just for the media, to make Apple look good in the U.S press, and to gain pats on the back from Greenpeace. Sure seems like it..

But good on Apple for announcing their green intentions, I doubt for one second that it is self serving..... Guffaw...
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Old Apr 22, 2014, 05:52 AM   #18
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OMG! This feels so right!
Absolutely right way by Apple to tackle the problem.
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Old Apr 22, 2014, 05:53 AM   #19
hydr
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No coincidence we see this Ad *now*. The lawsuit is just about to end, and the jury will render a verdict starting next week. I´m sure Samsungs laywers will raise objections to this without success

Great work Apple!
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Old Apr 22, 2014, 05:54 AM   #20
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Quote:
Originally Posted by dol4n View Post
Copying isn't illegal. Innovate faster!
How is copying innovation?
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Old Apr 22, 2014, 05:54 AM   #21
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Love it. And they will copy, they always do.
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Old Apr 22, 2014, 05:54 AM   #22
dol4n
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Quote:
Originally Posted by maflynn View Post
How is copying innovation?
Never said it was. Apple should stop bitching about that others do copy. Focus on your own company.
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Old Apr 22, 2014, 05:56 AM   #23
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Smart play by
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Old Apr 22, 2014, 05:57 AM   #24
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Quote:
Originally Posted by dol4n View Post
Never said it was. Apple should stop bitching about that others do copy. Focus on your own company.
That's not mutually exclusive. Legal department do not impact R&D or new projects division.
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Old Apr 22, 2014, 05:57 AM   #25
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"leave the world better than we found it".
Really?
Then stop selling all-in-one Macs (a waste of displays!!!).
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