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Apple May Be Using 'Brightflash' Shell Company to Pursue iWatch Trademark Protection

N

nexusrule

macrumors 6502a
Aug 11, 2012
623
758
IJ Reilly said:
How soon we forget. A "smart phone" at that point wasn't very smart. No apps, for one thing. All of that came later. Not that it wasn't part of the plan, but initially Apple was entering what was already at that time an established product category, the primary function of which was entirely relevant. The objective was to do the phone better than it had been done. The problem with this new product being called a "watch" is that hardly anyone is looking for a better watch. That's a much tougher sale. In terms of positioning, Apple would be far better off creating a new category of wearable tech that they can define and doesn't carry any historical baggage.
Click to expand...

Bah. The phone part had already been done "better" since some decades. You dial a number speak on the bottom end of the phone and hear from the top end. What Apple did better as a phone?
 
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