Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Apr 25, 2014, 02:10 PM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Nike CEO 'Excited' About Future of Fitness Partnership with Apple




Late last week, it was revealed that Nike is scaling back its FuelBand hardware effort to focus on the software side of its fitness tracking ecosystem, sparking speculation of a potential partnership with Apple focused around the iWatch or other Apple hardware.

Nike CEO Mark Parker appeared on CNBC earlier today, and while he would not directly address specific plans with respect to Apple, he did note that Apple is a longtime partner and that he is "excited about where that relationship will go forward."
Quote:
Parker: [Y]ou're going to continue to see us commit to this area, to focus on expanding the reach. Today, we have about 30 million FuelBand users. We're hoping to push that to over 100 million. We have partners that we work with...obviously the most visible partner we have is Apple. We've been working with them for a long time. And we're excited about where that relationship will go forward.

CNBC's Sara Eisen: Well, can you give us a hint? Are we going to expect some sort of collaborative device coming out? Nike and Apple?

Parker: I can't really say that. There's been a lot of speculation, which I understand. I will just say the relationship between Nike and Apple will continue. And I am personally, as we all are at Nike, very excited about what's to come.
Parker went on to discuss how Nike is going to focus on the software side of the wearable fitness device market going forward, integrating it into some of of Nike's products as well as those of partners. With those partnerships, Nike is seeking to further its primary goal of expanding the overall Fuel ecosystem to as many people as possible.

Speculation of a Nike-Apple partnership is natural given the long history between the two companies, highlighted by the Nike+iPod initiative to bring pedometer and other fitness tracking to Apple devices. Apple CEO Tim Cook has served on Nike's board of directors for nearly a decade, and he is frequently seen wearing a Nike FuelBand.

Article Link: Nike CEO 'Excited' About Future of Fitness Partnership with Apple
MacRumors is offline   0 Reply With Quote
Old Apr 25, 2014, 02:12 PM   #2
nepalisherpa
macrumors 68000
 
Join Date: Aug 2011
Location: USA
After firing so many poor employees, sure you are excited about the future!
__________________
Macbook Air 11" 2013/i7/8GB RAM/250GB SSD
iPhone 6+ 64GB Space Gray
nepalisherpa is offline   9 Reply With Quote
Old Apr 25, 2014, 02:17 PM   #3
Tankmaze
macrumors 65816
 
Tankmaze's Avatar
 
Join Date: Mar 2012
Scaling back on fuelband hardware to focus more on the software,
Well that's a huge hint, nike is giving away their fuelband hardware to apple.
__________________
Check out our game Tank Maze
Tankmaze is offline   3 Reply With Quote
Old Apr 25, 2014, 02:17 PM   #4
xizdun
macrumors regular
 
Join Date: Nov 2011
How come we haven't seen any iWatch-related (hardware or software) leaks yet?

I think Apple still has a very tight secrecy on new products, like it did with the original iPhone. Makes me wonder whether all this iPhone 6 news is controlled leaks or Apple doesn't care as much with product revisions/updates.
xizdun is offline   1 Reply With Quote
Old Apr 25, 2014, 02:19 PM   #5
imaginex20
macrumors 6502a
 
Join Date: Jun 2009
Explains why the Fuelband SE was such a lackluster update
imaginex20 is offline   0 Reply With Quote
Old Apr 25, 2014, 02:19 PM   #6
filmantopia
macrumors 6502
 
Join Date: Feb 2010
Quote:
Originally Posted by xizdun View Post
How come we haven't seen any iWatch-related (hardware or software) leaks yet?
Apple's probably laser focused on keeping this one a secret. We might even get an iWatch announcement months ahead of the release (like the first iPhone) as to avoid leaks from the manufacturing end.
filmantopia is offline   9 Reply With Quote
Old Apr 25, 2014, 02:21 PM   #7
Renzatic
macrumors 604
 
Renzatic's Avatar
 
Join Date: Aug 2011
Location: HEY!
Quote:
Originally Posted by xizdun View Post
How come we haven't seen any iWatch-related (hardware or software) leaks yet?

I think Apple still has a very tight secrecy on new products, like it did with the original iPhone.
Probably because it's not out for mass production yet. Most of the shots we get of future Apple hardware are from pieces off the assembly line.
Renzatic is offline   3 Reply With Quote
Old Apr 25, 2014, 02:25 PM   #8
StoneJack
macrumors 6502
 
Join Date: Dec 2009
Well, analysts have looked in wrong places.
They should look for a newest Nike fuelband, which will however be sold under Apple iWatch brand with all R&D on hardware side moved to Apple.
For Nike it means that all their software for products, not just shoes, but also smart T-shirts, sensor clothing, can move to support iWatch.
__________________
LC 630, Blue and White G3 350, iPad 1, iPad 2, iPad 3, iPod nano (2), iPodTouch 4, iPhone 3GS, iPhone 4S, iPhone 4, iPhone 5, AppleTV HD, iPad mini, Macbook Air 2013 and iPhone 6.
StoneJack is offline   1 Reply With Quote
Old Apr 25, 2014, 02:26 PM   #9
xizdun
macrumors regular
 
Join Date: Nov 2011
Quote:
Originally Posted by nepalisherpa View Post
After firing so many poor employees, sure you are excited about the future!
Honestly, who didn't see this coming? I'm sure the (now former) employees themselves saw it coming at least 2 years prior. Hopefully they were handsomely compensated by Nike for their contributions.
xizdun is offline   2 Reply With Quote
Old Apr 25, 2014, 02:28 PM   #10
TallManNY
macrumors 68020
 
TallManNY's Avatar
 
Join Date: Nov 2007
It is iBand and it is coming. Probably not nearly as hard to manufacture as an iPhone, so less ramp up for manufacturing plants and less likely to have leaks. Also we are probably a good chunk of time away from launch.

As for Nike, I have no idea why Nike would be focused on the software side. I think they should stay focused on the shoe side of fitness. Maybe do the T-Shirt and Shorts side. Outside of that and I don't think they make sense being involved.
__________________
Mid-2011 3.1GHz i5 iMac (6970m); HP Spectre (Win 8.1)
BBRY Q10; iPhone 6; iPad Mini-R
Apple Stockholder (a nice dividend, stock buybacks and cutting edge innovation? yes please!)
TallManNY is offline   4 Reply With Quote
Old Apr 25, 2014, 02:32 PM   #11
The Mercurian
macrumors 6502
 
Join Date: Mar 2012
Quote:
Originally Posted by nepalisherpa View Post
After firing so many poor employees, sure you are excited about the future!
Who is to say Apple didn't hire them the day after ?
The Mercurian is offline   1 Reply With Quote
Old Apr 25, 2014, 02:41 PM   #12
Cuban Missles
macrumors 6502a
 
Cuban Missles's Avatar
 
Join Date: Dec 2012
Location: East Coast, USA
Quote:
Originally Posted by Tankmaze View Post
Scaling back on fuelband hardware to focus more on the software,
Well that's a huge hint, nike is giving away their fuelband hardware to apple.
It makes no sense to stop the hardware, unless you either are selling it to someone or if you are partnering with someone who is going to take over the market segment. To just abandon the space seems strange. So your comments make sense, except for the timing. Why did they stop, before there was any anouncement of what would replace them.

Was it a glut of inventory they need to move before something else comes out? Or are they generating some pent up demand that will explode with lines around the block on release day (hmmm... sounds familiar).
__________________
I have a collection of Apple stickers from all my Apple product purchases - they are white (the stickers not the products)
Cuban Missles is offline   1 Reply With Quote
Old Apr 25, 2014, 02:44 PM   #13
IJ Reilly
macrumors P6
 
IJ Reilly's Avatar
 
Join Date: Jul 2002
Location: Palookaville
Quote:
Originally Posted by TallManNY View Post
It is iBand and it is coming. Probably not nearly as hard to manufacture as an iPhone, so less ramp up for manufacturing plants and less likely to have leaks. Also we are probably a good chunk of time away from launch.

As for Nike, I have no idea why Nike would be focused on the software side. I think they should stay focused on the shoe side of fitness. Maybe do the T-Shirt and Shorts side. Outside of that and I don't think they make sense being involved.
As a worldwide brand name associated with fitness they do have value as an Apple partner -- but I agree, both hardware and software do seem to be well outside of their core competencies. Maybe that's half of the message we are getting here. I also think "iBand" is a real possibility if in fact the FuelBand is being phased out.
__________________
*The season starts too early and finishes too late and there are too many games in between.
Bill Veeck
IJ Reilly is offline   0 Reply With Quote
Old Apr 25, 2014, 02:46 PM   #14
Jungo
macrumors member
 
Join Date: Aug 2007
When ?

I'm excited to ...

WHEN?- we've rumoring this for YEARS now.

Come on ..
Jungo is offline   0 Reply With Quote
Old Apr 25, 2014, 02:48 PM   #15
jonnysods
macrumors 68030
 
Join Date: Sep 2006
Location: Aussie living in Canada
Did he just give away apples future strategies?
jonnysods is offline   0 Reply With Quote
Old Apr 25, 2014, 02:49 PM   #16
grimmace
macrumors regular
 
Join Date: Feb 2003
Location: Boston
I'm excited too, but it better have NO resemblance to the Nike Fuel band!! I'm all set with wearing any bracelet.
__________________
Macbook Pro - 2.8 Ghz 7200rpm
Mac Pro - 3.5GHz 6-Core Intel Xeon E5
iPhone 6
iPad Air
grimmace is offline   1 Reply With Quote
Old Apr 25, 2014, 02:52 PM   #17
gugy
macrumors 68000
 
Join Date: Jan 2005
Location: La Jolla, CA
It's great that both Nike and Apple are working together. I hope the new device is waterproof. I am a avid swimmer and I would love to have it when in the pool.
Also all the water sports will benefit of such device.
__________________
MacPro 2.66 12 Core, 30" and 23" ACDs, MacBook Pros, iPhones, iPads, iPods and tons of other Apple crap.
gugy is offline   2 Reply With Quote
Old Apr 25, 2014, 02:56 PM   #18
Waxhead138
macrumors regular
 
Join Date: May 2012
Variety of Description

Don't CEOs know any other feeling / descriptor besides "Exciting" when they speak of upcoming products?

It's a nit-picky thing I know, but its as predictable and boring as "Have a Nice Day."
Waxhead138 is offline   2 Reply With Quote
Old Apr 25, 2014, 03:10 PM   #19
hipnetic
macrumors 6502a
 
Join Date: Oct 2010
Maybe Apple is about to buy Nike.
hipnetic is offline   0 Reply With Quote
Old Apr 25, 2014, 03:13 PM   #20
IJ Reilly
macrumors P6
 
IJ Reilly's Avatar
 
Join Date: Jul 2002
Location: Palookaville
Quote:
Originally Posted by hipnetic View Post
Maybe Apple is about to buy Nike.
Because above all, Apple really wants to be in the shoe business.
__________________
*The season starts too early and finishes too late and there are too many games in between.
Bill Veeck
IJ Reilly is offline   6 Reply With Quote
Old Apr 25, 2014, 03:15 PM   #21
Meandmunch
macrumors 6502
 
Join Date: Jan 2002
It means "Fuel" will be an App you can either buy on the new Apple watch device or come on board as standard software.
__________________
GIBBS
Meandmunch is offline   1 Reply With Quote
Old Apr 25, 2014, 03:25 PM   #22
BigHonkingDeal
macrumors 6502a
 
BigHonkingDeal's Avatar
 
Join Date: Feb 2009
Location: Orion is flying!
Quote:
Originally Posted by gugy View Post
I hope the new device is waterproof. I am a avid swimmer and I would love to have it when in the pool.
Also all the water sports will benefit of such device.
Me too! I have been waiting for a way to change playlists / songs etc. from within the pool for years...
BigHonkingDeal is offline   0 Reply With Quote
Old Apr 25, 2014, 03:29 PM   #23
Alumeenium
macrumors regular
 
Join Date: May 2013
who cares, I'm still not buying a iSquat iWatch

stupidest product line ever.

these will be pointless once we have embedded chips under our skin
Alumeenium is offline   1 Reply With Quote
Old Apr 25, 2014, 03:42 PM   #24
vomhorizon
macrumors 6502a
 
Join Date: Sep 2013
Quote:
Originally Posted by xizdun View Post
How come we haven't seen any iWatch-related (hardware or software) leaks yet?

I think Apple still has a very tight secrecy on new products, like it did with the original iPhone. Makes me wonder whether all this iPhone 6 news is controlled leaks or Apple doesn't care as much with product revisions/updates.
The volume of the iphone sales means that the next phone needs to head out for production much earlier to have enough volume by the time it is available (They sold 50 million in the first quarter with the 5s/5c (well a little under 50 million given that 4s was also for sale), 6 will likely sell a lot more)..Everything else also is pushed forward..

The iWatch or a wearable device on the other hand is a new product launch, and due to that apple wont be producing 50 million of those for launch quarter..It will probably enter production at a later date much closer to its availability..

I like the idea of launching the wearable a few months early, it maximises your PR given that any leak before a launch event is not beneficial. I don't think apple is worried about competition having a month or so extra to size it up, for them its the execution and implementation that is important not the features themselves..I want apple to announce the iwatch and apple TV at WWDC, and also open both platforms up for developers..Launch the iPhone in september and launch the updated iPads and the iPhab in November..
__________________
13" rMBP 2013
iPhone 5s (32Gb, Verizon)
iPhone 6 (64 Gb, T-Mobile)
Nexus 5 (32gb, T Mobile) ~ Retired
vomhorizon is offline   0 Reply With Quote
Old Apr 25, 2014, 03:43 PM   #25
Chupa Chupa
macrumors G3
 
Chupa Chupa's Avatar
 
Join Date: Jul 2002
Quote:
Originally Posted by nepalisherpa View Post
After firing so many poor employees, sure you are excited about the future!
Well, your point about them being "poor employees," or to be exact, poor engineers is right. He's probably excited he doesn't have to deal with all their bungling.

Quote:
Originally Posted by imaginex20 View Post
Explains why the Fuelband SE was such a lackluster update
No it doesn't. The bulk of the update was s/w related which was also lackluster and buggy since day one. (Original FB can do everything SE can except "win the hour" and the ability to trigger a session direct from the band. You can trigger a session from the iPhone app though). They couldn't even get daylight savings time right and when the iPad app went nuts didn't even realize it was a programming error. Took them about a week to release a fix.


Quote:
Originally Posted by The Mercurian View Post
Who is to say Apple didn't hire them the day after ?
I'd like to believe Apple has higher standards for prospective engineers, though I do realize the head FB guy did go to Apple a while ago.
__________________
Walled Garden ≠ Prison:
"People who use Apple products considered their options, and chose Apple. If they regret their decision, they can dump it at any time." -- Harry McCracken, Technologizer.com
Chupa Chupa is offline   0 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Excited by Plastic? Me excited by Liquid Metal Mrbobb iPhone 6 Aug 12, 2013 03:14 AM
Nuance CEO Confirms Siri Partnership with Apple MacRumors MacRumors.com News Discussion 160 Jun 11, 2013 02:38 PM
Fitness connection vs 24 hours fitness determined09 Community Discussion 3 Dec 29, 2012 10:22 PM
Mobile payments: An Apple/Square partnership Mad Mac Maniac iPhone 1 Sep 12, 2012 12:30 AM

Forum Jump

All times are GMT -5. The time now is 11:40 PM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC