She should start by increasing air flow in every store. A busy summer Saturday at an Apple Store smells like hot dogs and swamp a$$.
Apple needs something to help them out retail wise. I was just there for the iPhone 5 sleep/wake button recall and it was a mess. I had to change my appointment twice because they couldn't see me within a 30-60 minute window. When I finally did get to ask someone why I had been sitting and waiting over 20 mins to be seen, after pushing on him hard for an answer I ended up being told that they are accepting walk-ins for this issue and I was waiting for them to be helped first. I felt like Larry David when I had to explain to him the reason people make appointments and how the process should work.
She should start by increasing air flow in every store. A busy summer Saturday at an Apple Store smells like hot dogs and swamp a$$.
Trying to humanize retail greed by making it social...this is a new low for Apple.
While all my Facebook "friends" may not be true friends, NO staff at an Apple store is ever going to be my friend, even in passing.
I don't need a more personal touch to the Apple retail experience, what I would prefer if Apple reduced their prices so as to not grab 500% markup on all their devices, you know, make its a little less dehumanizing for people to buy Apple products.
don't throw a line like that and go, elaborate please. Have you met her? Know someone who works with her?
Make a Genius Bar appointment. Everyone knows that. Here you go... http://concierge.apple.com/reservation/us/en/techsupport/
Surprise. Many people in the store looking for service means you need to wait for service. Maybe don't go to the store the day after that was announced next time.
i already like her
steve jobs would approve.
we need more women
Can we please have more articles about her?
Angela Ahrendts is an affirmative action hire. She was hired for her gender. Why wasn't Ron Johnson rehired, especially considering the fact that he's largely responsible for Apple Retail stores being a massive success and the fact that he hasn't been working for J.C. Penney since April 8, 2013?
Yet another bonehead move by Apple in the post-Jobs era. Not courting and rehiring Ron Johnson is in the same league of boneheaded behavior as the firing of Scott Forstall.
Angela Ahrendts has a lot of work to do at Apple. One of the things I'm concerned about is how will she be able to turn the retail stores into a better, more comfortable and more enjoyable experience for everyone.
Remember when Steve Jobs said that the Retail Store concept was designed so they could attract at least five out of every 100 PC users and have them switch to Macs?
Then iPhone happened. And iPad. Now it's even impossible to walk into an Apple store and not going into an overcrowded place in which it's almost impossible to get personal attention. And yes, I agree with the concept that many of today's employees are not prepared enough.
An example: I bought a retina MacBook Pro and I wanted to port all the data from my old MBA into my new shiny Pro. I was able to do this wirelessly with Setup Assistant right on the spot. Several Apple Store employees were impressed that I was able to do this!
However, one thing Burberry does great is to let you feel they care about your purchase from the moment you walk into the store. They will let you try clothes and take as much time as needed, they have 180-degree mirrors so you can have a complete idea of how the stuff looks on you... Even the delicate way in which they wrap every purchase (they can even be given away as presents in its bags, it's that nice).
That feeling has been lost from Apple for the last few years. I guess that is Ahrendts' biggest task: To bring some of that back. How will she be able to do it in such a mainstream corporation?
I hate to tell you, but going to the Apple store is a great experience for most people. That's why they go. You can go buy your Android devices at Walmart from now on, because being greeted by an 80 year old who can't make ends meet and being helped by staff making minimum wage whilst destroying small town America with cheap, Chinese crap... isn't dehumanizing at all.
Apple needs to refocus on quality sales specialists, it's embarrassing when I walk into a store and over hear complete misinformation given to a customer for 15 minutes while waiting for help. I once stepped in and spent an hour with a customer on her iPhone 5S upgrade because she was slightly hearing impaired and no one could help her.
cant wait for the hourly updates!!!!!
You think that's bad, ask the same question to someone working the floor at Best Buy.
I am kind of glad they are diagnosing and troubleshooting issues. I recall reading that one user had his iPhone 4 swapped because "only one bottom speaker worked" on his device. In actuality, the device is built like that - the other "speaker" is actually a microphone, and makes no sound!Can she bring back the no questions asked iPhone replacements at the Apple store? I am tired of waiting for the genius to reinstall iOS or other inhouse repairs they are doing these days at the store for issues. There used to be a time when I could walk into the Apple store for a minor problem with my phone and I would walk out with a new one 10 mins later. That is what made me an Apple fan in the first place. Can we bring that kind of customer service back please.
I hope she brings her A game. But as someone who has frequented (for the wife) Burberry retail stores over the years I'm not impressed. Consistently across several Burberry locations staff is extremely condescending and judgmental. They give me the stink eye because I'm usually dressed casual. The store layout is also poorly designed IMO and they've got a half ass CRM strategy