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Original poster
Apr 12, 2001
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Former Burberry CEO Angela Ahrendts has officially joined Apple and is now listed on the company's executive page alongside other major Apple execs like Jonathan Ive, Tim Cook, Eddy Cue, and Craig Federighi.

cook_ahrednts_cue.jpg
Ahrendts will take on the role of Senior Vice President of Retail and Online stores, a position that has seen significant turnover in recent years. Back in 2011, Ron Johnson left the position to join J.C. Penney after 11 years with Apple and while the role was filled by John Browett in 2012, he was ousted just months later. Since that time, Apple has operated without a retail leader.
Angela is responsible for the operation and expansion of Apple retail and online stores, which have redefined the shopping experience for hundreds of millions of customers around the world. Apple retail stores set the standard for customer service with innovative features like the Genius Bar, personal setup and one-to-one personal training to help customers get the most out of their Apple products.
Back in October, when Ahrendts' hiring was first announced, Apple CEO Tim Cook noted he was "thrilled" she was joining the team, emphasizing that she shared Apple's values, "focus on innovation," and the company's dedication to customer experience.

Prior to joining Apple, Ahrendts served as CEO of Burberry beginning in 2006. She is largely credited with boosting Burberry back to fame after a decline, tripling the company's revenue and working to merge Burberry's online experience with the brick and mortar experience.

With her luxury brand experience and her dedication to improving customer experience, it's possible that Ahrendts could bring some significant improvements to both the online and retail shopping experience at Apple, at a time when the company is poised to launch several new flagship products, including the iPhone 6 and the iWatch.

Article Link: New Retail Chief Angela Ahrendts Appears on Apple's Leadership Page
 

Tankmaze

macrumors 68000
Mar 7, 2012
1,707
351
Congrats, hopefully you can bring change and better than your predecessor.
 

imageWIS

macrumors 65816
Mar 17, 2009
1,281
822
NYC
WHY isn't Jonny Ive an Executive VP? Surely he's earned it! :confused:

Also, it's nice to see a diverse team of minorities at Apple... :rolleyes:
 

Veinticinco

macrumors 65816
Feb 25, 2009
1,469
1,428
Europe
Carefully lit, styled and airbrushed. Eddie Cue looks like Eddie Munster in comparison :D

She'll certainly be a breath of fresh air at Apple so good luck to her. Hard to believe her predecessor was that god-awful Browett.
 

maxwelltech

macrumors 6502
Dec 29, 2011
423
104
Irvine, CA, USA
Hopefully she will be continuing to maintain Apple's status as a high-end brand, like Burberry. Looking forward to new changes in the Apple Store :D
 

goobot

macrumors 603
Jun 26, 2009
6,478
4,366
long island NY
WHY isn't Jonny Ive an Executive VP? Surely he's earned it! :confused:

Also, it's nice to see a diverse team of minorities at Apple... :rolleyes:

It's quite obvious apple isn't run by any prejucistce, so they hire people who are right for the job, hiring a minority just cause they are a minority is still racism in its self.
 

Technarchy

macrumors 604
May 21, 2012
6,753
4,927
Carefully lit, styled and airbrushed. Eddie Cue looks like Eddie Munster in comparison :D

All the other leadership might want to take better pics.

At an instant glance it's obvious who has the fashion background. She is always dressed well and stylish.
 
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MH01

Suspended
Feb 11, 2008
12,107
9,297
Someone in MR staff has the hots for Angela big time, never seen so many articles about a person joining apple before. We get it..... Angela is moving to Apple, but do we really need weekly updates ?? Hardly a rumour now ;)
 

Robert.Walter

macrumors 68040
Jul 10, 2012
3,067
4,295
Apple needs to update the pics of its executive team, what they have there is beginning to look a little (actually a lot) dated.
 

Icaras

macrumors 603
Mar 18, 2008
6,343
3,380
Great photo and definitely a welcome change to see a woman with the Apple elites. Would love to see her in a keynote talking about the status of Apple retail as well.

Wish her all the best! :D
 

Zxxv

macrumors 68040
Nov 13, 2011
3,558
1,104
UK
What exactly is wrong with the shopping experience? I hope she doesn't make it all girly. Steve Jobs was definitely on the manly side of taste.
 
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