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Old May 2, 2014, 12:59 AM   #1
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New Retail Chief Angela Ahrendts Appears on Apple's Leadership Page




Former Burberry CEO Angela Ahrendts has officially joined Apple and is now listed on the company's executive page alongside other major Apple execs like Jonathan Ive, Tim Cook, Eddy Cue, and Craig Federighi.

Ahrendts will take on the role of Senior Vice President of Retail and Online stores, a position that has seen significant turnover in recent years. Back in 2011, Ron Johnson left the position to join J.C. Penney after 11 years with Apple and while the role was filled by John Browett in 2012, he was ousted just months later. Since that time, Apple has operated without a retail leader.
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Angela is responsible for the operation and expansion of Apple retail and online stores, which have redefined the shopping experience for hundreds of millions of customers around the world. Apple retail stores set the standard for customer service with innovative features like the Genius Bar, personal setup and one-to-one personal training to help customers get the most out of their Apple products.
Back in October, when Ahrendts' hiring was first announced, Apple CEO Tim Cook noted he was "thrilled" she was joining the team, emphasizing that she shared Apple's values, "focus on innovation," and the company's dedication to customer experience.

Prior to joining Apple, Ahrendts served as CEO of Burberry beginning in 2006. She is largely credited with boosting Burberry back to fame after a decline, tripling the company's revenue and working to merge Burberry's online experience with the brick and mortar experience.

With her luxury brand experience and her dedication to improving customer experience, it's possible that Ahrendts could bring some significant improvements to both the online and retail shopping experience at Apple, at a time when the company is poised to launch several new flagship products, including the iPhone 6 and the iWatch.

Article Link: New Retail Chief Angela Ahrendts Appears on Apple's Leadership Page
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Old May 2, 2014, 01:02 AM   #2
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Congrats, hopefully you can bring change and better than your predecessor.
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Old May 2, 2014, 01:04 AM   #3
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It's nice to see a woman in the top ranks of Apple.
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Old May 2, 2014, 01:07 AM   #4
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Originally Posted by Prof. View Post
It's nice to see a woman in the top ranks of Apple.
I noticed that there was only one too. It might be the particular photos they chose but they are a strange loking bunch.
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Old May 2, 2014, 01:08 AM   #5
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Going by her past credentials, I'm sure that she will take apple to greater heights..!!
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Old May 2, 2014, 01:08 AM   #6
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WHY isn't Jonny Ive an Executive VP? Surely he's earned it!

Also, it's nice to see a diverse team of minorities at Apple...
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Old May 2, 2014, 01:10 AM   #7
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Carefully lit, styled and airbrushed. Eddie Cue looks like Eddie Munster in comparison

She'll certainly be a breath of fresh air at Apple so good luck to her. Hard to believe her predecessor was that god-awful Browett.
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Old May 2, 2014, 01:11 AM   #8
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Hopefully she will be continuing to maintain Apple's status as a high-end brand, like Burberry. Looking forward to new changes in the Apple Store
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Old May 2, 2014, 01:12 AM   #9
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Originally Posted by imageWIS View Post
WHY isn't Jonny Ive an Executive VP? Surely he's earned it!

Also, it's nice to see a diverse team of minorities at Apple...
It's quite obvious apple isn't run by any prejucistce, so they hire people who are right for the job, hiring a minority just cause they are a minority is still racism in its self.
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Old May 2, 2014, 01:26 AM   #10
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Originally Posted by Veinticinco View Post
Carefully lit, styled and airbrushed. Eddie Cue looks like Eddie Munster in comparison
All the other leadership might want to take better pics.

At an instant glance it's obvious who has the fashion background. She is always dressed well and stylish.
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Last edited by Technarchy; May 2, 2014 at 01:32 AM.
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Old May 2, 2014, 01:47 AM   #11
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she really has beautiful eyes
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Old May 2, 2014, 02:02 AM   #12
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Whenever I see a picture of Angela Ahrendts, I can't help but see a cross between Mary McDonnell and Jennifer Aniston. That's my superficial 5 cents' worth...
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Old May 2, 2014, 02:15 AM   #13
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She looks great as always
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Old May 2, 2014, 02:16 AM   #14
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Someone in MR staff has the hots for Angela big time, never seen so many articles about a person joining apple before. We get it..... Angela is moving to Apple, but do we really need weekly updates ?? Hardly a rumour now
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Old May 2, 2014, 02:18 AM   #15
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Apple needs to update the pics of its executive team, what they have there is beginning to look a little (actually a lot) dated.
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Old May 2, 2014, 02:18 AM   #16
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Quote:
Originally Posted by imageWIS View Post
WHY isn't Jonny Ive an Executive VP? Surely he's earned it!

Also, it's nice to see a diverse team of minorities at Apple...
Hey.... A hot woman in IT..... THAT IS a minority!!!!
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Old May 2, 2014, 02:20 AM   #17
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Quote:
Originally Posted by BryanElliott View Post
She looks great as always
Down boy!

----------

Quote:
Originally Posted by goobot View Post
It's quite obvious apple isn't run by any prejucistce, so they hire people who are right for the job, hiring a minority just cause they are a minority is still racism in its self.
The exec in charge of environment is at least partially black.

Cue is latino.
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Old May 2, 2014, 02:23 AM   #18
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Originally Posted by 32KFJ View Post
she really has beautiful eyes
Kinda creepy, just say itů. (Porno..PornO.PORNO!)
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Old May 2, 2014, 02:34 AM   #19
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our next CEO
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Old May 2, 2014, 02:34 AM   #20
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Quote:
Originally Posted by BlueParadox View Post
Whenever I see a picture of Angela Ahrendts, I can't help but see a cross between Mary McDonnell and Jennifer Aniston. That's my superficial 5 cents' worth...
She reminds me also of JK Rowling
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Old May 2, 2014, 02:41 AM   #21
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Best of luck in your duties at Apple
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Old May 2, 2014, 02:44 AM   #22
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Great photo and definitely a welcome change to see a woman with the Apple elites. Would love to see her in a keynote talking about the status of Apple retail as well.

Wish her all the best!
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Old May 2, 2014, 02:52 AM   #23
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Quote:
Originally Posted by imageWIS View Post

WHY isn't Jonny Ive an Executive VP? Surely he's earned it!
Huh?

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Old May 2, 2014, 02:58 AM   #24
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What exactly is wrong with the shopping experience? I hope she doesn't make it all girly. Steve Jobs was definitely on the manly side of taste.
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Old May 2, 2014, 03:00 AM   #25
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I bet Tim wishes he was posing in his photo.
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