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Old May 9, 2014, 07:35 PM   #1
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Beats Co-Founders Dr. Dre and Jimmy Iovine Expected to Take on Senior Roles at Apple Following Acquisition




Beats co-founders Jimmy Iovine and musician Dr. Dre are both expected to take on senior roles at Apple following Apple's acquisition of Beats Electronics, reports The Wall Street Journal. The two may not take on full time positions, but will commute from the Los Angeles area, where Beats is based, to meetings in Cupertino and elsewhere as necessary.

Citing people familiar with the matter, The Wall Street Journal suggests that specific roles for Iovine and Dre remain unclear, but Iovine will be leaving his role as chairman of Interscope Geffan A&M records, a division of Vivendi SA's Universal Music Group. Both Dr. Dre -- real name Andre Young -- and Iovine could help Apple secure deals with record labels and attract younger customers.
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While Mr. Iovine's rock-star temperament could still ruffle some feathers in tech-centric Cupertino, it may help Apple broker deals in the music industry and appeal to the younger consumers who gravitate to Beats headphones.
Apple is said to be working on an overhaul of iTunes in order to boost declining music sales. The addition of the Beats Music streaming service along with a thriving hardware business and two seasoned veterans of the music industry may help the company achieve the drastic revamp it's aiming for while introducing new revenue streams.

Today's report follows a report from the New York Post suggesting Iovine will join Apple as a "special adviser" to Tim Cook on creative matters. While Apple's $3.2 billion acquisition of Beats Electronics has yet to be completed, Dr. Dre seemingly confirmed the acquisition in a video posted this morning, where he alluded the merger would make him the "first billionaire in hip-hop."

As noted by The Wall Street Journal, Apple's hiring of Dr. Dre and Jimmy Iovine represents Tim Cook's willingness to step out of the spotlight. Earlier this month, the company welcomed former Burberry CEO and high-profile hire Angela Ahrendts as the new retail chief. Other Apple executives, like Jony Ive and Craig Federighi, have also been stepping into the spotlight more often than they did under Steve Jobs.

Article Link: Beats Co-Founders Dr. Dre and Jimmy Iovine Expected to Take on Senior Roles at Apple Following Acquisition
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Old May 9, 2014, 07:37 PM   #2
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Well, so basically MacRumors is now the Onion!
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Old May 9, 2014, 07:37 PM   #3
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So it's going ahead?
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Old May 9, 2014, 07:37 PM   #4
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Kill me.
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Old May 9, 2014, 07:37 PM   #5
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Can someone explain why apple would purchase beats?
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Old May 9, 2014, 07:38 PM   #6
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What a badly worded article... it hasn't happened yet, so why are they talking about it like it has?

Taken from somewhere else: Buying Beats for 3.2 Billion? So they're only getting one pair then...
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Old May 9, 2014, 07:38 PM   #7
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Old May 9, 2014, 07:38 PM   #8
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Old May 9, 2014, 07:38 PM   #9
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Can someone explain why apple would purchase beats?
They want Beats Music. It got around 750.000 users within the first month of it being in use, and has excellent music rights.
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Old May 9, 2014, 07:39 PM   #10
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I know this is their largest acquisition in history, but are there any examples of founders of acquired companies becoming Apple execs automatically?
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Old May 9, 2014, 07:39 PM   #11
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Beats Co-Founders Dr. Dre and Jimmy Iovine Expected to Take on Senior Roles at Apple Following Acquisition
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Old May 9, 2014, 07:39 PM   #12
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Oh, I get it. Apple's doing this to drive the stock price down before the split!!!
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Old May 9, 2014, 07:40 PM   #13
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What a badly worded article... it hasn't happened yet, so why are they talking about it like it has?
They're all talking about it as if it has already happened...
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Old May 9, 2014, 07:40 PM   #14
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Kill me.
Kill me first.
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Old May 9, 2014, 07:40 PM   #15
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They're all talking about it as if it has already happened...
That is indeed what I just said
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Old May 9, 2014, 07:42 PM   #16
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How many special advisers does he have now?
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Old May 9, 2014, 07:45 PM   #17
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In next weeks news, next iteration of OS X to be called OS X 10.Dre
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Old May 9, 2014, 07:45 PM   #18
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If this does all go ahead - I presume (and am hoping) that Apple is buying the company purely for it's subscription service (and in turn licensing rights) along with other assets in terms of R&D and personnel. And NOT the brand, believe it or not.

However if Apple does pull a HTC and decides to slap the Beats logo on everything, which for the record again I can't see happening, as Apple already is the biggest brand in digital music through iPod and iTunes. But if they do, and that's a big but, then I can guarantee you that I'll never buy another Apple product again.
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Old May 9, 2014, 07:46 PM   #19
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What I predict is iTunes is dead it turns into an ios manger - QuickTime gets a library and we get a Apple Beats or iBeats app for music across all devices which has our purchases and music library with it - apple beats then releases an less bass orientated version with some aluminium across the devices and 5c colour options some headphones and speakers - also device speakers be it desk lap or ios all get upgraded with the new apple audio orientated brand - apple Beats then announces hd audio
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Old May 9, 2014, 07:46 PM   #20
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I am happy for Dr. Dre. It's amazing that he went from NWA to hip-hop's first billionaire. Personally I like iTunes Radio, despite the overall interface issues of the iTunes application but I am sure that Apple saw room for improvement when they compared it to Beats' streaming service.
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Old May 9, 2014, 07:46 PM   #21
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Also to use some of the offshore cash couldn't a foreign subsidiary of apple be the part which buys out beats?
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Old May 9, 2014, 07:48 PM   #22
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I am happy for Dr. Dre. It's amazing that he went from NWA to hip-hop's first billionaire. Personally I like iTunes Radio, despite the overall interface issues of the iTunes application but I am sure that Apple saw room for improvement when they compared it to Beats' streaming service.
It's not a done deal yet.
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Old May 9, 2014, 07:49 PM   #23
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That is indeed what I just said
I meant like these guys.

And these ones.

Oh, and them.
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Old May 9, 2014, 07:49 PM   #24
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I am happy for Dr. Dre. It's amazing that he went from NWA to hip-hop's first billionaire. Personally I like iTunes Radio, despite the overall interface issues of the iTunes application but I am sure that Apple saw room for improvement when they compared it to Beats' streaming service.
Is the 3 billion going right into his and Iovine's pockets?
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Old May 9, 2014, 07:50 PM   #25
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