Just to put this "great innovation" in context: in
Switzerland every electronics store is obliged to take back any electronics devices - TVs, computers, microwaves, radios, ... - for recycling! No matter whether the device was actually bought in that store!
That service is already paid for when you buy the device -
any electric or electronic device.
Want a reference? Here:
http://www.erecycling.ch/faq-e-recycling#t25n115
Off course it is in german, but the first FAQ answer sais it all: "Überall dort wo diese Elektro- und Elektronikgeräte verkauft werden, können Sie diese auch zurückbringen." -> "You can return your devices at every store which sells electric and electronic devices".