Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Jun 5, 2014, 05:10 PM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Apple Managers Didn't Know How Spotify Worked, Engineers Used Pandora Over iTunes Radio




Engineers working on iTunes Radio prefer to listen to Spotify and Pandora because they were better platforms, according to a new report from Buzzfeed. It claims that not only did those employees prefer Apple's competitors over its own radio service, but it says middle management was willfully ignorant about how Spotify worked, thinking it was just another streaming service.

It's "why they thought iTunes Radio would be a Spotify killer," said one employee. The piece alleges that Apple has been overly focused on driving downloads on iTunes and slow to adapt to a shift in user listening preferences towards subscription-based services.

Quote:
Past and current employees in the company with direct knowledge of iTunes and Apple's services Ping and iTunes Radio told BuzzFeed that Apple engineers involved with those products often preferred to use Spotify and Pandora. "Everyone's excuse was it's because we work on iTunes, running and closing the app after every code change," one source said. "But it's really because Spotify has all the free music with a real social platform." In their personal time, sources said, employees used Spotify and Pandora.

Apple employees confirmed that management actively ignored iTunes' streaming competitors, with some managers refusing to open or use Spotify. One source said that as recently "as last year," some members of management didn't even know that Spotify was an on-demand streaming service, assuming it was just a radio service.
The disconnect between employees, along with a belief that Spotify and Pandora weren't real threats to iTunes, may have been a significant contributing factor to Apple's slowness to embrace streaming music. A reluctance to cut into its iTunes sales was also likely a factor, as it was the platform that revolutionized the music industry back in 2003.

According to a recent report from The Wall Street Journal, Apple's main goal with iTunes Radio was boosting both device sales and sales of iTunes music, which largely ignored the real problem -- the growing popularity of on-demand streaming music and the products being offered by competitors. iTunes Radio was viewed as a "baby step" into the streaming music industry when what Apple really needed was a leap.

Apple had a similar issue back in 2010 when it launched Ping. Designed as a social networking and music recommendation service, Ping was created to push users to purchase songs rather than as a true effort towards improving recommendations, which ultimately led to its failure in 2012. "The biggest reason why Ping failed was because Apple was not interested in making a network -- they were interested in making a purchase pusher," said one of Buzzfeed's sources.

With the purchase of Beats, it appears that Apple is finally ready to make a significant leap into the streaming music industry, though a cautious one. The company reportedly plans to keep Beats as a standalone brand rather than integrating it directly into iTunes, which gives it a safety net should the service ultimately fail.

Along with the streaming music service itself, Apple is also gaining fresh blood for its music endeavors. Beats co-founders Jimmy Iovine and Dr. Dre, both of whom are set to join Apple as employees, both have extensive experience in the music industry and an invaluable rapport with a younger generation of listeners.

Article Link: Apple Managers Didn't Know How Spotify Worked, Engineers Used Pandora Over iTunes Radio
MacRumors is offline   1 Reply With Quote
Old Jun 5, 2014, 05:11 PM   #2
iEdwinT
macrumors newbie
 
Join Date: May 2014
Those middle management guys should be looked into and possibly fired.
iEdwinT is offline   42 Reply With Quote
Old Jun 5, 2014, 05:12 PM   #3
iLoveiTunes
macrumors regular
 
Join Date: Feb 2011
yeah right...It seems anyone can claim anything these days when it comes to
iLoveiTunes is online now   11 Reply With Quote
Old Jun 5, 2014, 05:12 PM   #4
chirpie
macrumors 6502a
 
Join Date: Jul 2010
And that's how a couple dozen ignorant employees can cost you 3 billion dollars.
chirpie is offline   35 Reply With Quote
Old Jun 5, 2014, 05:13 PM   #5
chrf097
macrumors 68030
 
chrf097's Avatar
 
Join Date: Dec 2011
Location: Earth
Doesn't surprise me if it's true.

Then again doesn't surprise me if it's false.

I only use Pandora cause there isn't iTunes Radio on Android. When I get my iPhone again I will definitely go back to iTunes Radio, but I'll keep Pandora around for my comedy stations.
__________________
13" Macbook Pro | Mac OS 10.9.4 | Windows 8.1 Pro | 2.4GHz Core i5 | 8 GB RAM | 500 GB
Samsung GS4 | Black | 32GB | Android 4.4.2 |
iPad mini 2 | Grey | 16 GB WiFi | iOS 8b2

chrf097 is offline   4 Reply With Quote
Old Jun 5, 2014, 05:14 PM   #6
theheadguy
macrumors 6502a
 
Join Date: Apr 2005
Location: california
Send a message via AIM to theheadguy
But it can't be true... Apple isn't capable of such willful ignorance! Rome will never fall! /s
theheadguy is offline   6 Reply With Quote
Old Jun 5, 2014, 05:15 PM   #7
akatsuki
macrumors regular
 
Join Date: Sep 2010
Seriously, that is just embarassing. I would pretty much fire everyone involved.
akatsuki is offline   13 Reply With Quote
Old Jun 5, 2014, 05:15 PM   #8
chfilm
macrumors 6502a
 
chfilm's Avatar
 
Join Date: Nov 2012
Location: Germany
I hate to be that guy in this thread... but something like this wouldn't have happened under Steve!
chfilm is offline   7 Reply With Quote
Old Jun 5, 2014, 05:15 PM   #9
i4k20c
macrumors 6502a
 
Join Date: Sep 2005
Quote:
Originally Posted by chrf097 View Post
Doesn't surprise me if it's true.

Then again doesn't surprise me if it's false.

I only use Pandora cause there isn't iTunes Radio on Android. When I get my iPhone again I will definitely go back to iTunes Radio, but I'll keep Pandora around for my comedy stations.
as in stand up comedy? if so what are the stations?

and damn..imagine what steve jobs would have done to those employees!
i4k20c is offline   0 Reply With Quote
Old Jun 5, 2014, 05:16 PM   #10
Crosscreek
macrumors 6502a
 
Crosscreek's Avatar
 
Join Date: Nov 2013
Location: Margarittaville
Sounds like GM accept they didn't kill anyone.
Crosscreek is offline   6 Reply With Quote
Old Jun 5, 2014, 05:17 PM   #11
danilko1
macrumors 6502
 
Join Date: Jun 2010
Some managers and employees don't do their job. They want a free pay check too.

It is imperative that the engineers and managers understand the whole industry from the top down, understand context, and placement of their own offering. If they don't, they should be fired.
danilko1 is offline   5 Reply With Quote
Old Jun 5, 2014, 05:18 PM   #12
tdtran1025
macrumors regular
 
Join Date: Dec 2011
Seen this before; MS dismissed Apple as a niche market product maker. The rest si history.
tdtran1025 is offline   5 Reply With Quote
Old Jun 5, 2014, 05:18 PM   #13
mac1984user
macrumors 6502a
 
Join Date: Dec 2009
Location: United Kingdom
Not surprising, but I also kind of see their point. If you're happy not to own your music and listen to music like you watch random TV programs, Spotify is great. But I don't like paying a subscription for music I'd rather not stream. So, for me, Spotify has always been a bit of an annoyance. Intrusive ads or monthly payment plans. At least the Netflix model makes more sense due to the infrequency with which we rewatch films as opposed to music. Ultimately, just do what you like, I suppose!

Last edited by mac1984user; Jun 9, 2014 at 08:41 AM. Reason: To avoid confusion in my meaning, I've changed 'frequency' to 'infrequency' in the last sentence. Hope that clears it up!
mac1984user is offline   7 Reply With Quote
Old Jun 5, 2014, 05:19 PM   #14
GuitarDTO
macrumors 6502
 
Join Date: Feb 2011
The employees themselves need to take responsibility, not just blame the ol' manager. An "A team" employee would walk into the managers office, demand that they use the other service, tell him why even when he says get out, and push the issue. Of course managers are clueless, but in this case so are the employees. It sometimes take's a big set of b@lls to drive change at a large company and sometimes going against the grain. (I am a mechanical engineer and deal with this daily). The larger Apple gets, the more this will become an issue.
GuitarDTO is offline   5 Reply With Quote
Old Jun 5, 2014, 05:19 PM   #15
Nyy8
macrumors 6502
 
Join Date: Jun 2011
Location: New England
I thought the managers/engineers were supposed to know how the competition works in order to make their product better?

If Managers had seen nothing but the green Spotify Logo... sounds like ignorance to me.
__________________
iPad 2 16GB, iPhone 5S Space Grey 16GB,
iMac 21.5 inch, 2.5 GHz Core i5, 4GB RAM, 500GB HD
Nyy8 is online now   4 Reply With Quote
Old Jun 5, 2014, 05:19 PM   #16
3onpar5
macrumors newbie
 
Join Date: Aug 2011
I used Spotify before Apple bought Beats. I gave Beats the 14 day trial after the merger & I have to say I really like Beats. It gives great recommendations & the ability to download & listen offline was the biggest reason I liked Spotify, & that feature is available in Beats.

I would suggest everyone give Beats a try. i think you will be pleasantly surprised.
3onpar5 is offline   12 Reply With Quote
Old Jun 5, 2014, 05:20 PM   #17
ThatsMeRight
macrumors 68020
 
Join Date: Sep 2009
Spotify is really amazing. It works flawlessly, it is available on a wide range of platforms, it has an offline mode, etc.

Another thing which makes Spotify so great is that not only has it great algorithms to learn what you like and recommend new music. Additionally, it has a really big and great community which means it doesn't only rely on algorithms. There's a *human* aspect.

I really can't believe this story is true. If true, Apple, arguably one of the pioneers in the music industries with the iPod and iTunes, completely missed the change in music listening behavior by consumers.
ThatsMeRight is offline   5 Reply With Quote
Old Jun 5, 2014, 05:20 PM   #18
Rodster
macrumors 68020
 
Join Date: May 2007
MobileMe part deux
Rodster is offline   0 Reply With Quote
Old Jun 5, 2014, 05:21 PM   #19
michaelant
macrumors newbie
 
Join Date: Apr 2006
Thanks for the interview.

Yup, guys, it's me, the 'one employee' quoted here in this piece. Steve Jobs parked in the handicap space and then backed over my dog on the way out and I've never forgiven him or Apple. And they're stupid about business too, btw.
michaelant is offline   6 Reply With Quote
Old Jun 5, 2014, 05:22 PM   #20
joshuaclinton
macrumors newbie
 
Join Date: Mar 2014
I love Apple just as much as the next fanboy (probs more?), but I will never leave Spotify.
joshuaclinton is offline   4 Reply With Quote
Old Jun 5, 2014, 05:22 PM   #21
larrylaffer
macrumors 6502
 
Join Date: Aug 2009
Location: Los Angeles
"According to a report from Buzzfeed".

You can stop right there.
larrylaffer is offline   23 Reply With Quote
Old Jun 5, 2014, 05:22 PM   #22
i-John
macrumors 6502a
 
i-John's Avatar
 
Join Date: Jul 2008
Location: The Republic of Texas
I guess now we know where the MobileMe engineers went.
__________________
-john
MBP Retina | iPhone 5 | iPad 2 | Mac Mini
i-John is offline   16 Reply With Quote
Old Jun 5, 2014, 05:22 PM   #23
taedouni
macrumors 6502a
 
Join Date: Jun 2011
Location: California
That just shows how some middle managers can be bad to a company. The young employees are continuously learning new things, check out the competition, and have many innovative ideas but some managers fail to do their job and act on them and present this issues/ideas to executives of the company. This isn't really just an Apple thing, it probably exists in all technological companies.
taedouni is offline   5 Reply With Quote
Old Jun 5, 2014, 05:23 PM   #24
blue22
macrumors 6502
 
Join Date: Oct 2010
Wwjd...

Wow. Imagine how much faster heads would've rolled over this incompetence if Steve Jobs was still at the helm?
blue22 is offline   1 Reply With Quote
Old Jun 5, 2014, 05:24 PM   #25
iMacBooked
macrumors 6502a
 
iMacBooked's Avatar
 
Join Date: Jul 2013
Location: 4 8 15 16 23 42 ✈ Country: Belgium
Send a message via ICQ to iMacBooked Send a message via AIM to iMacBooked Send a message via MSN to iMacBooked Send a message via Yahoo to iMacBooked Send a message via Skype™ to iMacBooked
Quote:
Originally Posted by chfilm View Post
I hate to be that guy in this thread... but something like this wouldn't have happened under Steve!

So true. We miss you Steve!
__________________
16GB iPhone 4S - 80GB iPod Classic - 8GB iPod Touch 4G - Retina MacBook Pro 13" Haswell - 2.6 Ghz i5 - 8 GB RAM - 512GB SSD
Don't mistake coincidence for fate.
iMacBooked is offline   1 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Forum Jump

All times are GMT -5. The time now is 09:23 PM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC