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Old Jun 16, 2014, 11:17 AM   #1
MacRumors
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WebMD Launches 'Healthy Target' Biometric Data Collection Service




WebMD today announced Healthy Target, a service that collects biometric data from activity trackers, wireless scales and other health monitoring devices and uses this information to deliver tips on healthy living. The release comes as a number of companies, including Apple, are looking at ways to integrate health and fitness tracking from a variety of sensors and devices to give consumers an overall look at their health profiles.

Healthy Target will be integrated into WebMD's mobile app [Direct Link], allowing iPhone owners to aggregate all their health and fitness data into one application. Users will then receive health recommendations and fitness insights using WebMD's physician-reviewed content.
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"Consumers will appreciate the ease of incorporating their biometric data into our Healthy Target program and the health insights and recommendations offered to help them sustain a healthier life," said David Ziegler, Director of Product Management for WebMD. "With more than 40%[1] of consumers using mobile devices to access health information, the time is right for a mobile app that can help translate data into life-improving insights."
Besides pulling in step information from the iPhone 5s' M7 coprocessor, Healthy Target also connects to devices from Entra, Fitbit, UP by Jawbone and Withings, with additional manufacturers expected to be announced in the coming weeks and months. According to Re/Code, the service uses the FDA-approved, secure online health repository 2net Platform from Qualcomm to sync this health data.

Healthy Target is one of several recent new health app initiatives including HealthKit from Apple, Samsung's S.A.M.I, and the rumored Google Fit, which may be unveiled at Google's I/O developer conference later this month.

Earlier this month, Apple briefly introduced its new HealthKit platform and associated Health app. Using HealthKit APIs, device manufacturers and app developers can share health and fitness data with Apple's Health app, which will debut with iOS 8. Apple's rumored iWatch product also is expected to be a primary focus of this health and fitness-related platform.

The updated WebMD mobile app with Healthy Target [Direct Link] is available today in the iOS App Store.

Article Link: WebMD Launches 'Healthy Target' Biometric Data Collection Service
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Old Jun 16, 2014, 11:19 AM   #2
Klae17
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There is going to be so many of these apps soon.
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Old Jun 16, 2014, 11:20 AM   #3
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Originally Posted by Klae17 View Post
There is going to be so many of these apps soon.
And only one that will matter, eventually.
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Old Jun 16, 2014, 11:20 AM   #4
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Apple should buy all of them lol.
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Old Jun 16, 2014, 11:20 AM   #5
Applefan 2013
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Those iPhone 4 images....
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Old Jun 16, 2014, 11:21 AM   #6
iansilv
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Me too! Me too! Me Too!
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Old Jun 16, 2014, 11:23 AM   #7
Jack Delgado
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I give it a year before some developer gets around to aggregating all the aggregation apps.
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Old Jun 16, 2014, 11:24 AM   #8
Z400Racer37
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I just want to know how it's gonna know I snuck a Dorito when I'm supposed to be eating healthier...
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Old Jun 16, 2014, 11:27 AM   #9
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Those iPhone 4 images....
That, and the unsightly space between the cell signal and the WiFi indicator, where they obfuscated some carrier name...
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Old Jun 16, 2014, 11:29 AM   #10
Caliban2u
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WebMD=insipid

I worked at a big BCBS that went with WebMD for its members and then worked for another company that had it as part of its "wellness" program. It entailed called from coaches to make sure that I was following the corporate compliance guidelines.

No information simply adherence. I would never give WebMD ANY information that you wouldn't want employers and others to have. HIPPA be damned.
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Old Jun 16, 2014, 11:33 AM   #11
Zxxv
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app then sends info to your supermarket... you go shopping... as you pick up items your iPhone tuts and says "really...isnt your bum big enough"...further on..."warning warning heart attack imminent...put the cheese down and step away from the counter"

all the while other shoppers laugh at you
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Old Jun 16, 2014, 11:33 AM   #12
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Originally Posted by Z400Racer37 View Post
I just want to know how it's gonna know I snuck a Dorito when I'm supposed to be eating healthier...
They can use TouchID to scan for cheese dust on your fingers when you log into your iPhone. It's so sensitive, it can even tell the difference between Cheetos and Doritos.
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Old Jun 16, 2014, 11:37 AM   #13
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Originally Posted by Jack Delgado View Post
I give it a year before some developer gets around to aggregating all the aggregation apps.
You mean like Health Kit?
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Old Jun 16, 2014, 11:41 AM   #14
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Originally Posted by Klae17 View Post
There is going to be so many of these apps soon.
2014 - Year of the keyboard and health app.
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Old Jun 16, 2014, 11:42 AM   #15
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Insurance companies would pay $$$!! for all this personal health data.
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Old Jun 16, 2014, 11:42 AM   #16
furi0usbee
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Wait, is that an iPhone 4(s) they are using in that ad? WTF? I'm glad is designed for iOS 6.
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Old Jun 16, 2014, 11:43 AM   #17
crsh1976
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More data collection, more data trading, more privacy issues.
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Old Jun 16, 2014, 11:48 AM   #18
furi0usbee
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Originally Posted by AstronomyiPhone View Post
That, and the unsightly space between the cell signal and the WiFi indicator, where they obfuscated some carrier name...
Yeah, who does that. You remove the carrier's name, but don't move the WiFi signal in? Or why not just rename it to Carrier, as many do.

----------

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Originally Posted by SmileyBlast! View Post
Insurance companies would pay $$$!! for all this personal health data.
Isn't this the funny part? Normally, our information is worth money, and these companies should be paying us. But more and more, we are paying companies for apps, or they are giving them for "Free" and they are using them to essentially sell our information, or at least gather enough of it so it is worth something to them.

I was listening to a TWiT podcast, and Leo was talking about how effectively we pay Amazon $99/year to shop exclusively with them with their Prime service. When you think about it, Amazon should be paying us to only shop with them and kick in free 2-day shipping as a loyalty reward.

These companies have found ways to make us pay for stuff only to have us say, wow, we are getting a super-good deal and make us feel as if we are taking advantage of the company. It's funny.
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Old Jun 16, 2014, 11:52 AM   #19
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Old Jun 16, 2014, 11:59 AM   #20
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More data collection, more data trading, more privacy issues.
You're not that important.
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Old Jun 16, 2014, 12:04 PM   #21
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Been using iBP, excellent app.

Hope this will be better, or iBP expands its ability to match.

Competition is great.
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Old Jun 16, 2014, 12:09 PM   #22
furi0usbee
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Also, why doesn't MR use @2x images so us retina users can view the site in highDPI glory?
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Old Jun 16, 2014, 12:12 PM   #23
Will do good
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Originally Posted by Caliban2u View Post
I worked at a big BCBS that went with WebMD for its members and then worked for another company that had it as part of its "wellness" program. It entailed called from coaches to make sure that I was following the corporate compliance guidelines.

No information simply adherence. I would never give WebMD ANY information that you wouldn't want employers and others to have. HIPPA be damned.
Good to know, thanks.

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Quote:
Originally Posted by SmileyBlast! View Post
Insurance companies would pay $$$!! for all this personal health data.
That should be most people's fear. Some what from Apple, but mostly I'll fear Google selling out our health info to any and all insurance and health companies.
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Old Jun 16, 2014, 12:14 PM   #24
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Old Jun 16, 2014, 12:23 PM   #25
69Mustang
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That should be most people's fear. Some what from Apple, but mostly I'll fear Google selling out our health info to any and all insurance and health companies.
Holy moly that's scary. Google sells our personal information? I was unaware. How exactly do they do that? I would love to know.
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