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Old Jun 23, 2014, 01:40 PM   #1
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Microsoft Offers MacBook Air Owners $650 Trade-In Value Towards Surface Pro 3




Microsoft today announced that it will provide up to $650 in store credit for select MacBook Air models, in an effort to get MacBook Air owners to switch to the company's new Surface Pro 3, which it claims has the "power of a laptop in a lightweight, versatile form." Trade-ins must be conducted within a Microsoft retail store.

First announced in May, the Surface Pro 3 offers a 12-inch display, a thin design, Core i3, i5, or i7 processors and a new Surface Pen stylus with 256 levels of pressure sensitivity, aiming to compete with Apple's ultra thin MacBook Air. Previous Surface tablets were designed to take on Apple's line of tablets, but Microsoft is poising its newest version as a MacBook Air competitor.

The entry-level Core i3 Surface Pro 3 retails for $799, with improved versions sporting a Core i5 and Core i7 processor available at prices between $999 and $1949. With the discount for turning in a MacBook Air, customers could pay just $150 for an entry-level model.

According to the terms of the deal, trade-in values may vary, which suggests that only good-condition current-generation MacBook Airs will be eligible for the full $650 credit. It is not clear how much Microsoft is offering for older models at this time.

MacBook Airs eligible for trade-in must power on and be in working condition. Water-damaged devices and those with cracked screens may not be traded in. A purchase of the Surface Pro 3 is also required to get the maximum trade in value, and Microsoft plans to run this deal through the end of July.

Article Link: Microsoft Offers MacBook Air Owners $650 Trade-In Value Towards Surface Pro 3
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Old Jun 23, 2014, 01:42 PM   #2
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I call B.S on this. it's almost like they are admitting failure.
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Old Jun 23, 2014, 01:42 PM   #3
anthony808
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A Laptop You Can't Use On Your Lap?

...still a deal breaker for me.
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Old Jun 23, 2014, 01:42 PM   #4
Z400Racer37
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God that's desperate. It must be really really good. Practically pays for itself... If you've got something of greater value to trade for it lol..
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Old Jun 23, 2014, 01:42 PM   #5
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Bs

This is c-r-a-p-p-y stuff! It doesn't make sense for me!

Last edited by randj89; Jun 23, 2014 at 01:43 PM. Reason: Adding content
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Old Jun 23, 2014, 01:42 PM   #6
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Thanks, but no thanks .... why the hell would I do this?
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Old Jun 23, 2014, 01:42 PM   #7
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At launch, Microsoft did say that the Surface Pro 3 is a perfect replacement for those who carry both an iPad and a MacBook Air. I was really considering getting it until I found out there was no support for 3G/LTE connection.

Not at all a replacement for both devices. #bye
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Old Jun 23, 2014, 01:43 PM   #8
Serban
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So desperate...i think they need Macbook Airs
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Old Jun 23, 2014, 01:44 PM   #9
mj1108
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Hahahahaha....

No.
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Old Jun 23, 2014, 01:44 PM   #10
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Trade in a current gen Macbook Air and play $150 for an entry-model? No I don't see anyone doing that.
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Old Jun 23, 2014, 01:45 PM   #11
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Cool strategy: they're pre-empting the future write-down on unsold Surface 3 machines.
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Old Jun 23, 2014, 01:45 PM   #12
scaredpoet
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No thanks. My MacBook Air is worth way more to me than $650, and Surface tablets are worth way, way less to me than what they want people to pay for them.

Even someone who is seriously considering switching platforms is better served by eBaying or otherwise selling their MBA. They'll get a LOT more for it that way.
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Old Jun 23, 2014, 01:45 PM   #13
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Guys are becoming a bunch tools
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Old Jun 23, 2014, 01:45 PM   #14
0815
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Originally Posted by Serban View Post
So desperate...i think they need Macbook Airs
Didn't they have some MacBook Airs stolen from their research facilities a while back (when the thieve took only the Macs and left the MS stuff untouched) ... yeah, maybe they need to replace them.

But good luck finding anyone doing this trade.
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Old Jun 23, 2014, 01:47 PM   #15
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What I'm more curious in knowing is what they do with the traded-in MacBook Airs. They can't possibly be reselling them, even for parts?
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Old Jun 23, 2014, 01:48 PM   #16
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so what were the initial sale numbers during the first week of the Surface Pro 3? ... Guess not so good if they have to do now offers like this (which still will not move more devices)
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Old Jun 23, 2014, 01:50 PM   #17
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let me guess, microsoft finds it a great deal. they just need MacBooks just like they robbed a windows facility and stole ipads.... they really are desperate

l
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Old Jun 23, 2014, 01:51 PM   #18
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Originally Posted by xizdun View Post
What I'm more curious in knowing is what they do with the traded-in MacBook Airs. They can't possibly be reselling them, even for parts?
http://www.gazelle.com is paying good money for old apple laptops .... (less than 650, but MS can write off the loss)
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Old Jun 23, 2014, 01:51 PM   #19
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April Fools?

Worst. Promo. Ever.

Maybe MicroShaft should do a ScamScum and do 2-for-1 on the Turdface. That'll boost sales by 2.

Last edited by Mac-Mac-McAfee; Jun 23, 2014 at 01:53 PM. Reason: Addition
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Old Jun 23, 2014, 01:51 PM   #20
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What a horrible idea for a marketing campaign. Microsoft is really reaching if this is any indication. Ouch. Maybe they only need 5-10 Macbook Airs traded in.
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Old Jun 23, 2014, 01:52 PM   #21
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I think they should focus on transitioning current PC users before they lose them too.
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Old Jun 23, 2014, 01:54 PM   #22
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Quote:
Originally Posted by randj89 View Post
This is c-r-a-p-p-y stuff! It doesn't make sense for me!
You should try it, if you live near a Microsoft Store, before you call it crappy. I've tried it and I found it to be an excellent machine. It is very smooth and responsive. The resolution is out of this world compared to the Air. Just saying...
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Old Jun 23, 2014, 01:56 PM   #23
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Interesting

I'm trying to think of a way that MS can spin this positively and coming up empty.

On the other hand, credit to them for trying something well outside of their normal box.

I just don't think it quite works, like it is trying to be too many things to too many people. I find myself agreeing more with the general idea that tablets are more for content consumption and computers for creation (understanding that there's always overlap).
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Old Jun 23, 2014, 01:57 PM   #24
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The problem with the surface is that it runs the ****** Windows.
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Old Jun 23, 2014, 02:01 PM   #25
IGregory
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Quote:
Originally Posted by lukeg01 View Post
let me guess, microsoft finds it a great deal. they just need MacBooks just like they robbed a windows facility and stole ipads.... they really are desperate

l
Well, when sales are down one does what one can to generate business. Call it desperation or whatever. The problem for Microsoft is PC sales are down industry wide. Competition on the PC side is greater than on the Mac side. Sony, Samsung, Acer, etc., all have their version of the Surface Pro. So, its not the Surface Pro its the competition in a down market.
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