This is a very nice looking design. Way better than the pebble which is way better than the Samsung ugliness. I hope apple does something along this line. My concern would be around the leather strap. If I actually wear the watch while being active and sweaty, leather would not be a good option. But I agree with that having a more classic and familiar look will help in getting people to use it. I am still not sold on the concept of wearing things to monitor myself, but if I were going to buy a watch, I would look at this because of its classic look and then say - oh and it has all these health features too, that cool. Just my opinion, but I think this is the better approach to get people to buy the thing. Of course price will be an issue. This one with sapphire and leather is expensive, but you could also do a plastic swatch version for less (not really apple but you get the point I hope)