I do not think it is all hype as they purchased a huge amount of equipment to make sapphire glass. What they are going to do with it, we do not know. Right now it covers only the current iPhone's camera, some think the whole screen will be made out of the material.
One of the posters in this forum think they might make the entire outer case out of sapphire. That is not going to happen.
What's the benefit of using sapphire glass on an iPhone?
I do not think it is all hype as they purchased a huge amount of equipment to make sapphire glass. What they are going to do with it, we do not know. Right now it covers only the current iPhone's camera, some think the whole screen will be made out of the material.
One of the posters in this forum think they might make the entire outer case out of sapphire. That is not going to happen.
What they are going to do with it, we do not know.
Sapphire is second in hardness only to diamond. So basically, unless you attack it with an engagement ring it will remain scuff-free.
Smh waste of time. IMO.
Having a screen that will most likely not scratch over its life time is a waste of time?
I hope Apple does this. Knock on wood, I've never dropped a phone or broken a screen but I have had a little scratch on my screen once that did annoy me even though I could barely see it. I'll definitely enjoy having a sapphire crystal display on my next iPhone.
Does anyone else remember the 1986 Star Trek IV movie the "Voyage Home."
There's a scene in it about the invention of "Transparent Aluminum" which is basically sapphire.
http://en.wikipedia.org/wiki/Transparent_aluminum#Transparent_aluminum
"...It was notably mentioned in the 1986 film Star Trek IV: The Voyage Home. Panels of ultra-thick acrylic glass were needed to construct water tanks within their ship's cargo bay for containing two humpback whales and tons of water. However, the Enterprise crew, without money appropriate to the period, found it necessary to barter for the required materials. Chief Engineer Montgomery Scott exchanges the chemical formula for transparent aluminum for the needed 20th century plexiglass equivalent from a manufacturer called Plexicorp. When Dr. Leonard McCoy informs Scott that giving Dr. Nichols the formula is altering the future, the engineer responds, "Why? How do we know he didn't invent the thing?"...The substance is described as being as transparent as glass while possessing the strength and density of high-grade aluminum...It should also be noted that sapphire, which is transparent and widely used in commercial and industrial settings, is nothing more than an aluminum oxide."
What's the benefit of using sapphire glass on an iPhone?
Sapphire crystal is the cover of choice for premium watches. It is the most expensive type of crystal and is three times harder than mineral crystal. It is made of an extremely durable synthetic material that makes it shatterproof and scratch resistant (not scratchproof). Some have a non-reflective film to prevent glare.
The cost to replace the crystal in that Blancpain was just short of an unlock iPhone....for just the crystal (plus watchmakers labor which isn't cheap either).
Apple thrives on headlines, recognition and bragging rights. That's what this is about. Oh sure it's got a certain value and makes the phone somewhat more durable, but that's debatable vs the price it adds to the cost of the phone.
iPhones are largely a vanity purchase. People who want to show off and be seen with them. A status symbol to some, even though they're a dime a dozen here in California. An expensive Sapphire lens & display would enhance its status. A very important consideration for soccer moms, rich old ladies, and others who get their identity from possessions.
I'd say that material cost was 5% at most, probably a lot less. Labor costs, obviously, but the absolute majority of the price comes from "because we can". It's a luxury item, repairs are going to cost a luxurious amount as well. It's a bit like paying $300 for a nav unit for your Skoda, but then getting fleeced for $2000 to get that exact same unit factory installed in your new Audi.
I'm from O.C. and let me tell you those Orange County Housewives you see on the Bravo Channel is point on. Every item they carry with them down to an iPhone and their 36DD's has got to be a status symbol. "Look at me, Look at me."; It's nauseating.