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Old Jun 29, 2014, 08:00 PM   #1
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Apple Debuts New iPhone 5s TV Ad 'Parenthood'




Apple today debuted a new iPhone 5s TV ad called "Parenthood", focusing on various iOS apps and products for parents.

The ad features "Life of Dreams" by singer-songwriter Julie Doiron and showcases apps such as My Teeth, Drawnimal, Pet Manager Pro, and Kinsa. Devices shown off in the ad include the Withings Withbaby baby monitor, Kinsa's smart thermometer, and the Parrot Flower Power.

The ad ends with the "You're more powerful than you think" tagline, which was initially featured in Apple's first "Powerful" ad in April and in its "Strength" ad earlier this month.

Article Link: Apple Debuts New iPhone 5s TV Ad 'Parenthood'
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Old Jun 29, 2014, 08:03 PM   #2
borneo76
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good TV Ad...i like it
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Old Jun 29, 2014, 08:03 PM   #3
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That was actually a really touching commercial. The best of the recent ones.
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Old Jun 29, 2014, 08:06 PM   #4
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I liked it. Very sweet.
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Old Jun 29, 2014, 08:09 PM   #5
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See?

No 4GHz octacores with 16GB of RAM and custom rom's required to turn on a light to see under the bed.
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Old Jun 29, 2014, 08:09 PM   #6
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Very touching. I wish it was more obvious where to find the list of apps from the ad.
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Old Jun 29, 2014, 08:10 PM   #7
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That music? Um....no comment.
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Old Jun 29, 2014, 08:14 PM   #8
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Haha I love the kid falling at the end
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Old Jun 29, 2014, 08:14 PM   #9
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Quote:
Originally Posted by lolkthxbai View Post
Very touching. I wish it was more obvious where to find the list of apps from the ad.
http://www.apple.com/iphone-5s/powerful/
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Old Jun 29, 2014, 08:16 PM   #10
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Is the purpose of this ad to convince people with children to buy iPhones?

Or is the purpose to convince iPhone owners to have children?

for it was the 2nd option

Last edited by Mattsasa; Jun 29, 2014 at 08:26 PM.
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Old Jun 29, 2014, 08:19 PM   #11
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Funny, thoughtful, and sweet.
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Old Jun 29, 2014, 08:26 PM   #12
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If there's one complaint I have against this ad, it's the number of times an iPhone almost came in contact with water! If I didn't know any better, I'd think the iPhone was waterproof.
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Last edited by SJism23; Jun 29, 2014 at 08:40 PM.
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Old Jun 29, 2014, 08:31 PM   #13
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I know this doesn't have too much to do with the ad but Don't give your babies phones as a means to keep them entertained I've seen it before and it really makes them anti social and you have to buy a new phone every month when they break it.
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Old Jun 29, 2014, 08:32 PM   #14
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Quote:
Originally Posted by Rogifan View Post
That music? Um....no comment.
No, you literally just commented. You got #7, in fact.

Last edited by AngerDanger; Jun 29, 2014 at 08:41 PM. Reason: all the [img], all the time
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Old Jun 29, 2014, 08:38 PM   #15
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Quote:
Originally Posted by SJism23 View Post
If there's one complaint I have against this ad, it's the number of times an iPhone almost came in contact in water! If I didn't know any better, I'd think the iPhone was waterproof.
Now that you mention it.... Maybe it is a hint to iPhone 6... that will finally catch up with Samsung and Sony

Nice AD, by the way, although makes me tired just seeing it. No rest when you have children!!
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Old Jun 29, 2014, 08:39 PM   #16
KevinMHC
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What's that dog tag finding thing?

Nvm found it in the original post.
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Old Jun 29, 2014, 08:40 PM   #17
racer1441
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Turned me way way off.
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Old Jun 29, 2014, 08:42 PM   #18
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Turned me way way off.
In that case, I recommend finding better material for masturbation.
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Old Jun 29, 2014, 08:45 PM   #19
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What's that dog tag finding thing?

Nvm found it in the original post.
It's a $4.99 app ... that requires a $250 dog tag and $10/mo subscription.
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Old Jun 29, 2014, 08:46 PM   #20
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Looks lovely, too bad that's not the way parents really use their iPhone.

Realistic iPhone commercial:
- Kid wants to tell parent something, parent's face buried in iPhone looking at email
- Kid is unattended while parent plays Candy Crush, kid breaks something, parent blames and yells at kid (after finishing Candy Crush round)
- Kid keeps talking in the car, parent puts something on phone and tells the kid to "here, be quiet and play with this"
- Kid buys $1000 in In-App purchases. Parent blames Apple.

Apple, changing the world!


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Last edited by iChrist; Jun 29, 2014 at 09:02 PM.
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Old Jun 29, 2014, 08:55 PM   #21
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Quote:
Originally Posted by Rogifan View Post
That music? Um....no comment.
Like the last commercial, very good... but the music killed it, like the last commercial. :/

----------

Quote:
Originally Posted by iChrist View Post
.
Looks lovely, too bad that's not the way parents really use their iPhone.

Realistic iPhone commercial:
- Kid wants to tell parent something, parent's face buried in iPhone looking at email
- Kid is unattended while parent plays Candy Crush, kid breaks something, parent blames and yells at kid (after finishing Candy Crush round)
- Kid keeps talking in the car, parent puts something on phone and tells the kid to "here, be quiet and play with this"
- Kid buys $1000 in In-App purchases. Parent blames Apple.

Apple, changing the world!
LMAO! Sad part is, this is very true. :P
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Old Jun 29, 2014, 08:55 PM   #22
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Apple has the best ads hands down.
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Old Jun 29, 2014, 08:56 PM   #23
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Well Done!!!

Kudos. The iPhone is just like another piece of clothing, shoes, pants, workout, educator. All connected by the ecosystem. Killer.
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Old Jun 29, 2014, 09:02 PM   #24
dumastudetto
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Love it, love it!!! Apples ads really do make me feel proud and blessed to have the opportunity to own and use such amazing products every day of my life.
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Old Jun 29, 2014, 09:04 PM   #25
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Almost every iPhone ad features someone using an iPhone very close to water, or even in the rain. Always makes me a bit nervous.
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