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Old Jul 4, 2014, 08:43 AM   #1
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TAG Heuer Sales Director Patrick Pruniaux Joins Apple in Run-Up to iWatch Launch [Updated]




Apple appears to have made another important iWatch-related hire as the device's rumored debut approaches, with CNBC reporting that the company has poached the sales director of luxury watch brand TAG Heuer.

The hiring was revealed by Jean-Claude Biver, head of Jewelry and Watches at TAG Heuer's parent company LVMH. Biver had claimed earlier this year that Apple had been trying to hire some of his employees but at that point none of them had agreed to join Apple.
Quote:
Biver said the watchmaker's sales director left as recently as last week, "to take a contract with Apple" in order to launch the iWatch. LVMH owns Swiss watchmakers TAG Heuer, Hublot and Zenith. [...]

Biver said he was happy for the employee as the new role represents a great opportunity for him.

"If it had been a direct competitor, I would have felt a bit betrayed, but if he goes to Apple I think it is a great experience for him," he said.
Sixth-generation iPod nano in watch mode
With Apple reportedly looking toward an October introduction for the iWatch, the company is building a formidable team with experience in the fashion industry.

At the top of that list is new retail chief Angela Ahrendts, who officially joined the company two months ago from Burberry. In another high-profile move, Apple last year hired Paul Deneve, CEO of French luxury label Yves Saint Laurent. Deneve reports directly to Apple CEO Tim Cook and is working on "special projects" for the company, with most speculation centering around the iWatch.

Update: TAG Heuer confirmed to MacRumors that Patrick Pruniaux is the employee who left for Apple. Pruniaux's former position was Vice President Global Sales & Retail.

Article Link: TAG Heuer Sales Director Patrick Pruniaux Joins Apple in Run-Up to iWatch Launch [Updated]
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Old Jul 4, 2014, 08:47 AM   #2
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The iWatch team is like the avengers of fashion industry... Wow they're going all in. Iwatch will be massive
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Old Jul 4, 2014, 08:48 AM   #3
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It would be hilarious if the iWatch was a huge trolling campaign by Apple and they're actually not planning on releasing anything remotely similar.
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Old Jul 4, 2014, 08:48 AM   #4
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Biver said the watchmaker's sales director left as recently as last week, "to take a contract with Apple" in order to launch the iWatch. LVMH owns Swiss watchmakers TAG Heuer, Hublot and Zenith

Does it mean Biver just confirmed Apple is launching an iWatch?
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Old Jul 4, 2014, 08:50 AM   #5
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Tag Heuer, Burberry...

This iWatch thing is going to be pricey everyone.
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Old Jul 4, 2014, 08:52 AM   #6
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"If it had been a direct competitor, I would have felt a bit betrayed, but if he goes to Apple I think it is a great experience for him," he said.
How is it that people still misunderstand the fact that when Apple aims at a new product segment, they ARE the competition and usually take over that segment?!?!?

This just shows how out of touch this hiring manager was that said this.
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Old Jul 4, 2014, 08:52 AM   #7
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Hmm...very interesting. I saw the tweet below last week but now when I click on the link it says it doesn't exist. Hmm...

https://twitter.com/shewu19/statuses/483426427732099072

@shewu19: insider sources tell me that the iWatch design will be a collaboration between Jony Ive and Panerai...stay tuned
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Old Jul 4, 2014, 08:54 AM   #8
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Originally Posted by iBlazed View Post
It would be hilarious if the iWatch was a huge trolling campaign by Apple and they're actually not planning on releasing anything remotely similar.
It would be hilarious if someone didn't bring this up every time there is an iWatch rumour article.
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Old Jul 4, 2014, 08:54 AM   #9
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It really seems like Apple understands that the iWatch will have to be equal parts technology, medical, and jewlery to become the next blockbuster. Looking forward to see if they found the sweetspot!
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Old Jul 4, 2014, 08:55 AM   #10
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Originally Posted by Appl3FTW View Post
The iWatch team is like the avengers of fashion industry... Wow they're going all in. Iwatch will be massive
It's going to be massive; massive in price that is. The common iPhone customer won't be able to afford/justify it.
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Old Jul 4, 2014, 08:57 AM   #11
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Originally Posted by KindredMAC View Post
How is it that people still misunderstand the fact that when Apple aims at a new product segment, they ARE the competition and usually take over that segment?!?!?

This just shows how out of touch this hiring manager was that said this.
Lol to anyone who thinks Apple or wearables will take over the luxury watch segment.

----------

Quote:
Originally Posted by cdmoore74 View Post
It's going to be massive; massive in price that is. The common iPhone customer won't be able to afford/justify it.
We don't know that, but I think it's safe to say it won't be a clone of the current crop of smart watches (i.e. notifications on your wrist).
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Old Jul 4, 2014, 08:58 AM   #12
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Originally Posted by cdmoore74 View Post
It's going to be massive; massive in price that is. The common iPhone customer won't be able to afford/justify it.
Not a chance, Apple is not a pure luxury brand. Even if there is an incredibly high-end version, there will be 'affordable' models also, that's beyond doubt. You don't get a 600 billion dollar market cap by charging £2000 for a fitness band/watch.
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Old Jul 4, 2014, 09:00 AM   #13
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Not a chance, Apple is not a pure luxury brand. There will be affordable models, that's beyond doubt. You don't get 800 million in the bank by charging £2000 for a fitness watch.
the anal-yst in me says it will be around 300- 2000 USD

joking aside, i think it will be around 600-800 USD
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Old Jul 4, 2014, 09:03 AM   #14
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Originally Posted by jonAppleSeed View Post
It would be hilarious if someone didn't bring this up every time there is an iWatch rumour article.
No it wouldn't. It would be pretty boring actually.
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Old Jul 4, 2014, 09:06 AM   #15
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Originally Posted by KindredMAC View Post
How is it that people still misunderstand the fact that when Apple aims at a new product segment, they ARE the competition and usually take over that segment?!?!?

This just shows how out of touch this hiring manager was that said this.
I'm not sure if you're familiar with TAG, but trust me on this, NOONE is going to be torn in choosing between the 2. Completely different ball game , target audience, price point and features
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Old Jul 4, 2014, 09:09 AM   #16
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Originally Posted by Geminist View Post
Biver said the watchmaker's sales director left as recently as last week, "to take a contract with Apple" in order to launch the iWatch. LVMH owns Swiss watchmakers TAG Heuer, Hublot and Zenith

Does it mean Biver just confirmed Apple is launching an iWatch?
You never know how much someone (Biver) said and how much the reporter filled out from his own assumptions. Most reporters nowadays cannot be trusted. On the other hand, it could have been Biver making an assumption why Apple wants to hire their sales director. That sale director might be responsible for improving iPod sales, for all we know.
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Old Jul 4, 2014, 09:09 AM   #17
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This news has been splashed over numerous websites, but nobody seems to know the identity of this 'sales director'.

What happened to journalism?

(Happy TAG Heuer owner for 16 years)

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Old Jul 4, 2014, 09:11 AM   #18
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I actually wouldn't have been surprised to find out that Apple had no plans whatsoever of releasing a watch, but this news certainly seems to increase the certainty of an iWatch actually happening.
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Old Jul 4, 2014, 09:11 AM   #19
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All of these hirings and no-one still knows what the product is gonna look like. It really showed that Tim Cook really doubled down on secrecy this time around.
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Old Jul 4, 2014, 09:12 AM   #20
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Apple’s ‘iWatch’ To Be ‘Swiss Made’ http://appadvice.com/appnn/2014/07/r...-be-swiss-made

I bet china is psd!!
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Old Jul 4, 2014, 09:13 AM   #21
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Originally Posted by thasan View Post
the anal-yst in me says it will be around 300- 2000 USD

joking aside, i think it will be around 600-800 USD
The iPod touch is 200$ what makes you think it will cost more than that when It will have LESS hardware?
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Old Jul 4, 2014, 09:20 AM   #22
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Originally Posted by gnasher729 View Post
You never know how much someone (Biver) said and how much the reporter filled out from his own assumptions. Most reporters nowadays cannot be trusted. On the other hand, it could have been Biver making an assumption why Apple wants to hire their sales director. That sale director might be responsible for improving iPod sales, for all we know.
Yeah because Apple would hire a sales director from a luxury Swiss watch maker to market iPods. Um, no.

Perhaps Apple is looking at the wearables space and thinking young people don't wear stuff on their wrist so their target market will be baby boomers (and maybe some Gen X'ers) with disposable income.
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Old Jul 4, 2014, 09:24 AM   #23
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Originally Posted by Rogifan View Post
Lol to anyone who thinks Apple or wearables will take over the luxury watch segment.
LOL to your cynicism. Just you wait and see.

Last edited by maflynn; Jul 4, 2014 at 11:23 AM. Reason: fixed quote tag
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Old Jul 4, 2014, 09:26 AM   #24
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Quote:
Originally Posted by Geminist View Post
Biver said the watchmaker's sales director left as recently as last week, "to take a contract with Apple" in order to launch the iWatch. LVMH owns Swiss watchmakers TAG Heuer, Hublot and Zenith

Does it mean Biver just confirmed Apple is launching an iWatch?
No.
1. The quote could be misinterpeted by the journalist. Journalists and publications are driven by their own narrative, not seldom perpendicular to the truth.
2. What does Biver really know? We have no idea.
3. Did his former employee reveal information correctly? Why would he, really?
4. Did Apple reveal correct information to their new employee? I'm not entirely sure that Apple needs to reveal information is such detail as to convince people to join them.

What's confirmed is that some journalist thinks something about another guy that thinks something about a third guy that thinks something about Apple. No it's not confirmed.
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Old Jul 4, 2014, 09:28 AM   #25
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Originally Posted by goobot View Post
The iPod touch is 200$ what makes you think it will cost more than that when It will have LESS hardware?
Less hardware but more engineering time spent on it.

The iPod Touch is just a stripped down iPhone, vastly reducing the amount of time spent on it.
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