I'll probably get slammed for this, but wouldn't it be in Apple's best interest to lessen the price gap of their products compared to competitors? I suspect there's a large market of buyers who would move over to Apple if prices were more reasonable. I know, I know, they've made billions with their pricing model, but wouldn't they REALLY dominate the market with lower prices?
True, but then you open the door for some problems. Generally people who are willing to sink £1000+ into a laptop have done their research and know why they need it -- and how to use it.