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Old Jul 9, 2014, 08:03 PM   #1
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Apple Environmental Report: Carbon Footprint Down 3%, 145 U.S. Stores Now Using 100% Renewable Energy




Apple today released its 2014 Environmental Responsibility Report [PDF], posting the new information on its updated Environmental Initiatives website. The report, which covers fiscal 2013, highlights the progress Apple has made towards its environmental goals, which include reducing climate change by using renewable energy sources, using greener materials, and conserving "precious resources."

Apple notes that its carbon footprint from energy use has dropped by 31 percent from fiscal 2011 to fiscal 2013, even though energy consumption has increased by 44 percent. The company also recalculated its 2012 emissions and found that its overall carbon footprint shrank by three percent from 2012 to 2013, its first decline.

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Second, while focusing on our climate data, we decided to recalculate our 2012 emissions using our newest methodology -- the same model we used to calculate our 2013 numbers. The new analysis shows that our carbon footprint actually shrank by 3 percent from 2012 to 2013. This marked the first time we've seen a year-over-year decline since we began tracking the numbers in 2009. While we're excited about this progress, we know our work is far from done.
145 of Apple's U.S. retail stores and all of its retail locations in Australia are powered using 100 percent renewable energy and energy efficiency programs implemented in its corporate offices have saved 28.5 million kWh of electricity and 751,000 therms of natural gas.

In addition, with its alternative commute programs for employees, which include a $100 transportation subsidy and biodiesel-powered buses, Apple has been able to avoid greenhouse gas emissions equivalent to 15,000 vehicles. A large section of the report is also dedicated to the company's new campus, which "will be the most energy-efficient building of its kind," powered by 100 percent renewable energy and populated with more than 7,000 trees.

The report also highlights Apple's commitment to recycling, its vow to use only clean, safe materials without harmful toxins, and its dedication to creating new products using less materials. Apple has now reached a worldwide recycling rate of 85 percent.

Apple ends the report with a list of challenges that it seeks to overcome, noting that its water consumption increased significantly in 2013 due to the work on its Apple 2 Campus. The company also cites the carbon emissions of its manufacturing partners as an area that it is "committed to addressing."

Over the course of the past eight years, Apple has managed to reduce the carbon footprint of its Mac business by 27 percent, thanks to its focus on the environment. In addition to powering many of its retail stores with renewable energy, its data centers are powered with 100 percent renewable energy, as is its existing corporate location in Cupertino thanks to a 2012 energy overhaul.

Earlier this year, in celebration of Earth Day, Apple overhauled its Environmental Responsibility website and launched a "Better" video that explains its environmentally friendly values.

Article Link: Apple Environmental Report: Carbon Footprint Down 3%, 145 U.S. Stores Now Using 100% Renewable Energy
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Old Jul 9, 2014, 08:04 PM   #2
borneo76
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well done Apple....
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Old Jul 9, 2014, 08:05 PM   #3
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being green is over rated. burn your trash and don't recycle
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Old Jul 9, 2014, 08:05 PM   #4
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Yet another reason Apple retains my business and hard earned cash.
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Old Jul 9, 2014, 08:09 PM   #5
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I smell cooked books here.

They went back and redid their numbers for 2012 and concluded that 2012-2013 was their first decline ever. But they've only done 2012 and 2013 with this new methodology. For all we know, if they used that same metrology in 2011, then maybe 2011-2012 would have also shown a decline, which could have made that the first decline ever. Or 2010-2011. Or 2009-2010.

Maybe calling it "cooking the books" isn't quite right, but I know that I have a valid point if someone could put a proper name to it... the last time I did any statistics like this was 2 years ago.
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Old Jul 9, 2014, 08:12 PM   #6
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Great... Now where's my computer?
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Old Jul 9, 2014, 08:31 PM   #7
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Originally Posted by DShap5 View Post
Great... Now where's my computer?
I love your sig.
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Old Jul 9, 2014, 08:42 PM   #8
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This may even keep the Green Peace clan happy......nah, What was I thinking :-)
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Old Jul 9, 2014, 08:49 PM   #9
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Let's see if Samsung copies this .
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Old Jul 9, 2014, 08:51 PM   #10
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This may even keep the Green Peace clan happy......nah, What was I thinking :-)
As a geologist I've had Greenpeace reps walk away from me on the street when I tell then what I do for a living
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Old Jul 9, 2014, 08:53 PM   #11
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you'd think from how nice apple products are that they would do more damage on the environment then they really do. Kudos apple.
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Old Jul 9, 2014, 09:00 PM   #12
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Yet another reason Apple retains my business and hard earned cash.
^^^
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Old Jul 9, 2014, 09:04 PM   #13
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being green is over rated. burn your trash and don't recycle
You forgot the part about beating hippies, hunting endangered species, and starting forest fires.

Damn liberal...
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Old Jul 9, 2014, 09:05 PM   #14
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Pretty good. When they get those new solar farms going it'll be even better. If only other big companies could do the same, as we all know the cars on the road are a small amount of the C02 produced, and its the big companies that really need to buck up their ideas.
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Old Jul 9, 2014, 09:21 PM   #15
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Expect Apple's carbon footprint to rise if they start using graphene.
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Old Jul 9, 2014, 09:26 PM   #16
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Let's see if Samsung copies this .
I hope they, and every other tech company does!
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Old Jul 9, 2014, 09:32 PM   #17
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I'm not a sucker for this Man Made Global Warming/Cooling/Flooding/Droughting, but at least Apple puts its money where their beliefs are at.
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Old Jul 9, 2014, 09:46 PM   #18
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Then it will go up another 50% when apple says how they revolutionized phones again with the larger iPhone 6 screen.

Last edited by OllyW; Jul 10, 2014 at 01:21 AM. Reason: removed insult
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Old Jul 9, 2014, 09:57 PM   #19
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I am really happy Apple is doing this.
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Last edited by OllyW; Jul 10, 2014 at 01:22 AM. Reason: quoted deleted content
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Old Jul 9, 2014, 10:01 PM   #20
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The results are impressive.

What impresses me more is the importance Apple has placed on sustainability in general - save, perhaps, by their move to sealed and disposable systems, most notably their laptops.
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Old Jul 9, 2014, 10:07 PM   #21
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It gives me a lot of hope that a major corporation can renounce maximum possible profits in favor of values that help us all. Maybe we aren't doomed.
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Old Jul 9, 2014, 10:23 PM   #22
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Originally Posted by Trapezoid View Post
I love your sig.
xD thanks!
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Old Jul 9, 2014, 10:33 PM   #23
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It gives me a lot of hope that a major corporation can renounce maximum possible profits in favor of values that help us all. Maybe we aren't doomed.
I'm not convinced. I expect that the cost/benefit analysis for their environmental awareness program included marketing and other benefits, thereby making the environmental awareness activities just a logical business decision. I expect that if they had really wanted to (i.e. it was cost-effective), they could have reduced the manufacturing-related emissions further...
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Old Jul 9, 2014, 10:44 PM   #24
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I'm not a sucker for this Man Made Global Warming/Cooling/Flooding/Droughting, but at least Apple puts its money where their beliefs are at.
I don't think you have to believe in anthropogenic global warming to agree that pollution sucks and forests are great.
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Old Jul 9, 2014, 11:00 PM   #25
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Let's see if Samsung copies this .
Hilarious.

Samsung's been green and environmentally conscious many years before Apple even thought of going green.
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