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Old Jul 10, 2014, 06:28 PM   #1
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Apple Cuts Some iTunes Song Previews From 90 Seconds to 30 Seconds




Back in 2010, Apple extended iTunes song previews from 30 seconds in length to 90 seconds on songs longer than 2 minutes and 30 seconds, to give users a longer listening period before making a purchase.

It appears that some songs have now reverted to 30 second play lengths rather than 90 seconds, with many popular songs offering previews that are only 30 seconds in length on both the mobile and desktop versions of iTunes.

For example, previews of all songs on Sia's new album are only 30 seconds despite all of the songs being longer than the 2 minutes and 30 seconds, a length that used to result in a 90 second preview. Many other popular albums are also demonstrating the same short 30 second previews. Coldplay's entire discography, for example, has only 30 second previews instead of the 90 seconds of preview time that was previously available.

According to one MacRumors forum user, some songs that are only available for 30 second previews were available in 90 second lengths just hours ago. User complaints on Twitter also suggest that the shift is recent.
Quote:
As early as a few hours ago these were all 90 seconds! If you remember, Apple made a big deal about switching to extended previews, now a lot of songs are reverting back. Seeing more 30-second previews now than 90-second on most albums I've checked.
Though most songs at the current point in time seem to be limited to 30 second previews, there are some exceptions. Certain albums continue to offer 90 second previews, as do all of the songs listed on Apple's Top Charts. For example, Leela James' album "Fall for You" continues to offer 30 second previews, suggesting the shift may be limited to certain artists or labels.

Back when Apple first made the switch to 90 second song previews, it experienced some delays due to licensing agreements, and it is unclear if licensing has once again become an issue. It is unknown at this time if the shift to 30 second previews is a simple glitch or a more permanent change.

(Thanks, MichaelSD!)

Update July 11 6:37 AM: Apple has restored 90-second previews for some, but not all, tracks that had been affected.

Article Link: Apple Cuts Some iTunes Song Previews From 90 Seconds to 30 Seconds
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Old Jul 10, 2014, 06:30 PM   #2
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They blew it for me, because some songs that had a great verse for the preview, I wouldn't buy. I would just preview when I needed to.
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Old Jul 10, 2014, 06:30 PM   #3
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People still download songs from iTunes? Mainly a streamer here.

If I want to buy music I'll usually go with the whole shabang and get the artwork and all, preferably limited vinyl with some character.
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Last edited by east85; Jul 10, 2014 at 06:46 PM.
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Old Jul 10, 2014, 06:30 PM   #4
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I hope this isn't their plan to drive sales.
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Old Jul 10, 2014, 06:30 PM   #5
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itunes free streaming confirmed!
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Old Jul 10, 2014, 06:30 PM   #6
DavidBlack
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Whatever, I listen to my music on Spotify and If I like it I buy it on iTunes.
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Old Jul 10, 2014, 06:32 PM   #7
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I remember when the previews were only 30 seconds, most of the songs I wanted to preview would cut off right before the main part of the song. That's really what I want to hear to make sure I'm getting the correct cover of the song.
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Old Jul 10, 2014, 06:33 PM   #8
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Horrors. I don't know about you, but this pretty much ends my life.
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Old Jul 10, 2014, 06:34 PM   #9
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First world problems
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Old Jul 10, 2014, 06:34 PM   #10
man3ster
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hm

Seems like apple is starting to lose leverage.

Last edited by man3ster; Jul 10, 2014 at 09:08 PM.
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Old Jul 10, 2014, 06:36 PM   #11
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First world problems
I could't agree more
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Old Jul 10, 2014, 06:36 PM   #12
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I feel like this is in an early attempt to entice users to join Apple's streaming service, if and when they convert Beats Music to iMusic or whatever they need to call it. Previously, I'd admittedly just listen to a 90-second preview if I had to hear a certain track on my iPhone since I'm in between streaming services at the moment.

Edit: Although, I don't think it's a glitch since the actual preview stream files were trimmed by Apple.
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Old Jul 10, 2014, 06:37 PM   #13
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youtube.com
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Old Jul 10, 2014, 06:38 PM   #14
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Yasss Sia get that promo.
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Old Jul 10, 2014, 06:38 PM   #15
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Old Jul 10, 2014, 06:39 PM   #16
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Who buys from iTunes anymore? So many other easy ways to get the songs you want for free.
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Old Jul 10, 2014, 06:40 PM   #17
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Originally Posted by kuwxman View Post
Who buys from iTunes anymore? So many other easy ways to get the songs you want for free.
Which is illegal is most cases but, what the heck most of us have already pirated something already
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Old Jul 10, 2014, 06:42 PM   #18
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Not cool Apple. If this continues, customers will soon revert back to getting the full 2 min 30 sec "preview" if you get my drift.
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Old Jul 10, 2014, 06:45 PM   #19
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Quote:
Originally Posted by DavidBlack View Post
Which is illegal is most cases but, what the heck most of us have already pirated something already
I would say most of the ways people default to (official artists vevo/YouTube or spotify) are pretty legal at this point.
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Old Jul 10, 2014, 06:46 PM   #20
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Originally Posted by hlfway2anywhere View Post
I would say most of the ways people default to (official artists vevo/YouTube or spotify) are pretty legal at this point.
I said "Most cases". I also use Spotify which is pretty good, but it is still not "free" .
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Old Jul 10, 2014, 06:50 PM   #21
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That's interesting. If it was just cellular I'd think it had to do with data usage, but if it's on computers as well that must mean there's a different reason.
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Old Jul 10, 2014, 06:53 PM   #22
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It's of the utmost importance that this is played down now after all the celebration of them moving to 90 seconds.
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Old Jul 10, 2014, 06:56 PM   #23
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At least make it 60 seconds.
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Old Jul 10, 2014, 06:59 PM   #24
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These music execs are grasping at straws
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Old Jul 10, 2014, 06:59 PM   #25
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Well I'm gonna take this personally. If I want to buy a song with a 30-sec preview, I'll find it somewhere else...That's why I have iTunes Match after all haha
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