PRMac is often recommended.
The odds of getting one of the bigger review site interested in an app isn't that high. Maybe shotgunning promo codes to several dozen of the smaller less popular iOS review sites to see if any of them pick up on you app would have better odds.
There are so many new iOS apps, the odds are that only a tiny percentage will make into any top listings.
I don't understand the value of PRMac... why couldn't a developer just write their own press release? Seems like it'd be easier, timelier, and cheaper...
I'm putting together my own press kit right now to send off to a few websites... I'm going to include in it:
- Description of my app.
- A short video of my app in action.
- Some diagrams explaining some of the behind the scenes stuff that might not be so readily obvious in the video that make my app superior to competitors (users tend not to notice how automated my app is... they seem to take it for granted, when my competitors have clunkier interfaces and less automated logic.)
- A dozen screenshots or so of my app in action.
- A download link for my app.
- A promo code letting the reviewer get all the IAPs from my app for free.
- Extra promo codes to distribute to readers (readers love reviewers who give free things, reviewers love being loved, thus encouraging the reviewer to write something about my app and give me some extra exposure.)
- A link to my support website.
- My email address for questions, concerns, etc...
- A short bio on me (maybe not? Why not? Too much? IDK...)
I suppose I'll let you all know how it goes... or maybe you'll know how it goes when other sites you visit end up putting up stuff about my app (I hope.)