Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Jul 15, 2014, 03:49 PM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Apple and IBM Team Up For Major Enterprise Mobility Partnership




Apple and IBM today announced plans for an exclusive partnership that will see them teaming up to "transform enterprise mobility" through a series of new business apps and services for iOS devices that will undoubtedly skyrocket Apple's enterprise sales.

IBM will begin selling iOS devices to its corporate customers and will also create more than 100 industry-specific native apps that are built from the ground up for the iPhone and the iPad. IBM will provide cloud services optimized for iOS as well, with capabilities like device management, security, analytics, and mobile integration.

Apple CEO Tim Cook and IBM CEO Virginia Rometty (Apple/Paul Sakuma)
Quote:
"iPhone and iPad are the best mobile devices in the world and have transformed the way people work with over 98 percent of the Fortune 500 and over 92 percent of the Global 500 using iOS devices in their business today," said Tim Cook, Apple's CEO. "For the first time ever we're putting IBM's renowned big data analytics at iOS users' fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver."
As part of the deal, Apple also has plans to offer a new AppleCare service that will be tailored to meet specific enterprise needs. IT departments and end users will both have access to 24/7 support assistance from Apple and on-site service via IBM.

Tim Cook and IBM CEO Virginia Rometty appeared on CNBC to discuss the news, where Cook said the partnership is about "transforming enterprise" and delivering on "the promise of mobile in a big way."

According to Cook, Apple began speaking with IBM a couple of years ago about possible partnerships, and the enterprise arena is where the two companies felt they could come together. "It takes the best of Apple and the best of IBM and it puts those together," he said. "There's no overlap, no competition, they're totally complementary, and more than anything, it focuses on the enterprise customer."

Rometty also commented on the deal, saying it's all about "unlocking mobility in the enterprise." IBM is committed to addressing issues that have inhibited enterprise expansion on mobile devices, including security, and the two companies have several goals to reach, according to Rometty: "One is growth for both our companies, but the second thing is this idea that-- we have both-- Tim and I talked often about remaking business and re-envisioning, reimagining professions."

Following Apple's announcement, Cook sent a memo on the new partnership to Apple employees (via 9to5Mac) noting that the deal brings together Apple's "legendary ease-of-use and integrated hardware and software" with IBM's "unmatched industry depth, enterprise software, and expertise in big data analytics."
Quote:
It also builds on the incredible momentum in Apple's enterprise business. iPhone and iPad can be found in 98% of the Fortune 500. People love to use iOS devices and Apple delivers the things companies need most--security and scalable deployment along with a powerful platform for apps. With this announcement, we're now putting IBM's renowned big data analytics at iOS users' fingertips, which opens up a large market opportunity for Apple.
Apple has also updated its iPad in business site with new details on the deal between the two companies and a link to IBM's own Mobile First website designed for enterprise customers interested in iOS devices.

IBM's first apps, tailored specifically to various industries like retail, healthcare, banking, travel, transportation, and more, will be coming this fall, with additional apps following in 2015. The company also has plans to roll out its MobileFirst Platform for iOS, with benefits like analytics, cloud storage, fleet-scale device management, a private app catalog, and data and transaction security services.

Article Link: Apple and IBM Team Up For Major Enterprise Mobility Partnership
MacRumors is offline   2 Reply With Quote
Old Jul 15, 2014, 03:50 PM   #2
CrazyForApple
macrumors 6502
 
Join Date: Dec 2012
Location: Buffalo, NY
Send a message via AIM to CrazyForApple
IBM is still relevant?
CrazyForApple is online now   34 Reply With Quote
Old Jul 15, 2014, 03:50 PM   #3
cookiesnfooty
macrumors 6502
 
Join Date: Jul 2009
Location: Harrogate
 
Wow did not see that coming!
__________________
Iphone 5s 64GB Silver, Macbook pro 2011 16GB RAM & 1.02TB SSD RAID.
Apple OS X 10.9.3 & Windows 8.1 Virtual Machine

"I miss you Steve"....
cookiesnfooty is offline   15 Reply With Quote
Old Jul 15, 2014, 03:51 PM   #4
gotluck
macrumors 68040
 
gotluck's Avatar
 
Join Date: Dec 2011
Location: East Central Florida
Quote:
Originally Posted by CrazyForApple View Post
IBM is still relevant?
yes, certainly in enterprise
__________________
iPad Air LTE 7.1.2 JB (T-Mobile) - GS 4 Google Edition 4.4.4 ART (AT&T) - Windows 7 PC's - iPhone 4 6.1 JB
gotluck is offline   90 Reply With Quote
Old Jul 15, 2014, 03:51 PM   #5
Zaft
macrumors 6502a
 
Join Date: Jun 2009
Location: NYC
This may finish off blackberry once and for all
Zaft is offline   20 Reply With Quote
Old Jul 15, 2014, 03:51 PM   #6
diddl14
macrumors 6502
 
Join Date: Aug 2009
Quote:
Originally Posted by cookiesnfooty View Post
Wow did not see that coming!
That's what Microsoft's CEO said...
diddl14 is offline   69 Reply With Quote
Old Jul 15, 2014, 03:52 PM   #7
mikethebigo
macrumors 65816
 
Join Date: May 2009
Quote:
Originally Posted by CrazyForApple View Post
IBM is still relevant?
In enterprise, IBM is still very relevant.

I wonder if Apple can leverage some of IBM's great technology, like Watson for example, to improve their services.

It's pretty ironic though that at the beginning, IBM was the "enemy."
__________________
When you feel like getting in an argument with someone on the internet, see here.
mikethebigo is offline   43 Reply With Quote
Old Jul 15, 2014, 03:52 PM   #8
ouimetnick
macrumors 68020
 
ouimetnick's Avatar
 
Join Date: Aug 2008
Location: Beverly, Massachusetts
Send a message via AIM to ouimetnick Send a message via Yahoo to ouimetnick Send a message via Skype™ to ouimetnick
Kinda cool considering Apple and IBM used to be in bed together with the development, design, etc on the PowerPC G5
__________________
ACMT
MacBook Pro 13" (Mid 2010) 2.4GHz C2D, 4GB RAM, 750GB HD; Mac Pro Mid 2007; various MacBooks; Power Mac G5; iPhone 4s; iPhone 5s
ouimetnick is offline   15 Reply With Quote
Old Jul 15, 2014, 03:52 PM   #9
mvmanolov
macrumors 6502a
 
Join Date: Aug 2013
now that's a smart move if i ever saw one...
__________________
2012 Mini 2.6 i7 16GB 128 + 256 SSD | 2013 MBA 1.73 i7 8GB 128 SSD | 2012 MBP 2.5 i5 8GB 128 840 Pro | 2008 MB 2.2 c2d 4GB | 2006 iMac 2.0 c2d 2GB | iPad 3 | iPhone 5 | iPhone 4S | iPhone 4 |
mvmanolov is offline   36 Reply With Quote
Old Jul 15, 2014, 03:53 PM   #10
bigjobby
macrumors 65816
 
Join Date: Apr 2010
Location: London, UK
Share holders on both sides should be happy with this news.
bigjobby is offline   35 Reply With Quote
Old Jul 15, 2014, 03:53 PM   #11
MikeAnd
macrumors newbie
 
Join Date: Jan 2008
Fitting way to celebrate the 30th anniversary of this commercial.
__________________
Michael Anderson (my research page)
Go Bears!
MikeAnd is offline   6 Reply With Quote
Old Jul 15, 2014, 03:53 PM   #12
KernelG
macrumors newbie
 
Join Date: Feb 2008
Location: SF Bay Area, California
Woah. 1984 really isn't like 1984.
KernelG is offline   7 Reply With Quote
Old Jul 15, 2014, 03:54 PM   #13
ryansimmons323
macrumors regular
 
Join Date: Oct 2011
How things have changed!



They're going to want this deleted from the internet...

Last edited by ryansimmons323; Jul 15, 2014 at 04:07 PM.
ryansimmons323 is offline   87 Reply With Quote
Old Jul 15, 2014, 03:54 PM   #14
iSee
macrumors 68030
 
iSee's Avatar
 
Join Date: Oct 2004
It's hard to me to believe IBM has anything to offer Apple.
IBM enterprise services are kind of a joke.

Quote:
...that will undoubtedly skyrocket Apple's enterprise sales
I think it's highly doubtful.
__________________
"Nobody ever reads these things so I can write anything. I'd eat bananas every day if they were crunchy."
iSee is offline   3 Reply With Quote
Old Jul 15, 2014, 03:54 PM   #15
MyMacintosh
macrumors member
 
Join Date: Aug 2012
AAPL up .55% AH
MyMacintosh is offline   3 Reply With Quote
Old Jul 15, 2014, 03:55 PM   #16
mvmanolov
macrumors 6502a
 
Join Date: Aug 2013
its about time Apple took the enterprise crowd more seriously... and their mobile devices certainly give them an edge so.... i look forward to seeing what they come up with...
__________________
2012 Mini 2.6 i7 16GB 128 + 256 SSD | 2013 MBA 1.73 i7 8GB 128 SSD | 2012 MBP 2.5 i5 8GB 128 840 Pro | 2008 MB 2.2 c2d 4GB | 2006 iMac 2.0 c2d 2GB | iPad 3 | iPhone 5 | iPhone 4S | iPhone 4 |
mvmanolov is offline   10 Reply With Quote
Old Jul 15, 2014, 03:55 PM   #17
JAQ
macrumors regular
 
Join Date: May 2008
Location: Purgatory MI
I would pay money to see Bill Gates' face and hear his honest reaction upon hearing this.
JAQ is offline   4 Reply With Quote
Old Jul 15, 2014, 03:57 PM   #18
outback1313
macrumors newbie
 
Join Date: Jul 2014
Quote:
Originally Posted by mikethebigo View Post
It's pretty ironic though that at the beginning, IBM was the "enemy."
IBM was Apple's first enemy.

Then Microsoft was the enemy.

Today Google is the enemy.

Any idea on who their next enemy will be?
outback1313 is offline   7 Reply With Quote
Old Jul 15, 2014, 03:57 PM   #19
danielsutton
macrumors regular
 
Join Date: Jun 2011
Quote:
Originally Posted by mikethebigo View Post
In enterprise, IBM is still very relevant.

I wonder if Apple can leverage some of IBM's great technology, like Watson for example, to improve their services.

It's pretty ironic though that at the beginning, IBM was the "enemy."
Tim Cook spent 10 years at IBM before he came to Apple, so this is a very strategic and smart partnership for the two companies. Apple and IBM will revolutionize enterprise computing the same way that they revolutionized personal computing.
danielsutton is offline   28 Reply With Quote
Old Jul 15, 2014, 03:58 PM   #20
napabar
macrumors regular
 
Join Date: Jun 2008
Quote:
Originally Posted by iSee View Post
It's hard to me to believe IBM has anything to offer Apple.
IBM enterprise services are kind of a joke.



I think it's highly doubtful.
Yes, that's why IBM is a multi-billion dollar company....because their services are a joke.
__________________
Mac 512k, iPad
napabar is offline   65 Reply With Quote
Old Jul 15, 2014, 03:59 PM   #21
jrlcopy
macrumors 6502
 
Join Date: Jun 2007
Quote:
Originally Posted by iSee View Post
It's hard to me to believe IBM has anything to offer Apple.
IBM enterprise services are kind of a joke.



I think it's highly doubtful.
not as big of a Joke that Apple's are... lol
__________________
15" Macbook Pro i7 / 8gb ram / Lion / Windows 8
Avid Symphony 6.5
jrlcopy is offline   12 Reply With Quote
Old Jul 15, 2014, 03:59 PM   #22
Dreamliner330
macrumors regular
 
Join Date: Sep 2011
So....IBM needed a partnership with Apple to develop business apps that run on iOS?
Quote:
IBM: Hey Apple, we'll make iOS apps for our customers and sell your products if you support it.

Apple: Uh, Ok.
IBM -> $$$ -> Apple
Apple -> Risk -> IBM

Lol

Last edited by Dreamliner330; Jul 15, 2014 at 04:04 PM.
Dreamliner330 is offline   1 Reply With Quote
Old Jul 15, 2014, 03:59 PM   #23
ThisIsNotMe
macrumors 65816
 
Join Date: Aug 2008
Quote:
Originally Posted by iSee View Post
It's hard to me to believe IBM has anything to offer Apple.
IBM enterprise services are kind of a joke.



I think it's highly doubtful.
Really? Do tell.
ThisIsNotMe is offline   10 Reply With Quote
Old Jul 15, 2014, 04:00 PM   #24
AngerDanger
macrumors 65816
 
AngerDanger's Avatar
 
Join Date: Dec 2008
Location: location, location!
I particularly like Cook's warming-hands-above-camp-fire stance.


Last edited by AngerDanger; Jul 15, 2014 at 08:45 PM. Reason: ghost stories!
AngerDanger is offline   46 Reply With Quote
Old Jul 15, 2014, 04:00 PM   #25
napabar
macrumors regular
 
Join Date: Jun 2008
Quote:
Originally Posted by Dreamliner330 View Post
So....IBM needed a partnership with Apple to develop business apps that run on iOS?

Suprised they didn't push this on their own Android and Windows tablet.



IBM -> $$$ -> Apple
Apple -> Risk -> IBM

Lol
IBM doesn't make a Windows or Android tablet.

You comment makes little sense.
__________________
Mac 512k, iPad
napabar is offline   26 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Forum Jump

All times are GMT -5. The time now is 03:00 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC