There is also a thing called MTF of a lens, which measures its sharpness and resolving powers. If the absolute very best lenses available for the m43 camera system has a sharpness of 13 perceptual Megapixels, you can bet your bottom dollar that the scrap of glass in front of a smartphone camera is not going to have sharpness anywhere near being capable of resolving 13 megapixels. Its all marketing and also a convenient way of selling more storage space both in-phone and in-cloud.
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iPhone 6 Said to Feature Sony's 13-Megapixel Exmor IMX220 Camera Sensor
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That's a more interesting point. However I do wonder whether your are presuming that the glass quality in a M43 sensor has to better because it is more specialist. I am not convinced. After all the required image circle of the iphone is tiny compared to the M43 system. It's why a full frame lens is so much more expensive that a crop frame. So the question is whether glass can be of such perfection that it can resolve to 13MP at that size. Does anyone know the answer?
Well, I guess North Korea takes the win on the censors, but China would probably have a better military police...
They push people taking pictures with the iPhone so much that they'd be foolish to do anything that degrades the experience. But if it's just a matter of throwing specs at people who don't know or care to find out....
I did not say less megapixels more quality. I was saying I want a phone with less megapixels and more quality. Image size and file size dramatically increases with more megapixels and it is excessively for daily point a shoot pictures. If you want to print some 16" by 18" pictures the 13 MP camera is for your.