Yes, it was. Also looks like Apple was quick to shut it down too. And looking at the fruits of Apple's purchases over the last few years, I doubt we'll reap the benefits of this service anytime soon.
And you say this based on WHAT?
Last time I checked Apple is making (very successfully) CPUs (based on companies it bought) for multitouch (based on companies it bought) phones whose cameras utilize technology from companies it bought.
It's offering Maps based on companies it bought. iTunes is based on a company it bought, as is iDVD.
The only significant company I know of that they've bought to no apparent purpose is Lala.com, though that may have been to acquire the engineers rather than the company "business model" (eg to acquire datacenter expertise), or it may have been to put together iTunes Radio.
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I like audio books but I must say that I find it odd that a graduate student can't see the value of the printed word. For one thing most audiobooks are abridged. Are you not curious about what is missing? Many books have maps, charts, illustrations, photos and other visual data that doesn't translate to audio at all.
WTF? Do you have any knowledge of the audiobook world AT ALL?
In the first place abridged audiobooks are now EXTREMELY uncommon. There was a time (for reasons I don't understand) when they were common in, I guess, the eighties and nineties, but not any more. Even large works (eg Neal Stephenson's The Baroque Cycle which is, what, 3000 pages I think, spread over eight books) are available unabridged.
In the second place, an intelligent person is well aware that there are multiple forms of media, all appropriate for different circumstances. Pretty much ALL fiction, and most non-fiction is perfectly adapted to audiobooks. There's nothing I'm "missing out on" if I listen to David Sedaris' latest book, or, to choose a random example, James Gleick's The Information.
Choosing to listen to audiobooks while driving, or exercising, or running errands, doesn't mean one rejects the printed page; it means on wants to use ones time efficiently. Along with audiobooks, I also have a large library of technical PDFs, mostly journal articles in the fields of math, computing and physics. OBVIOUSLY I am not going to try to listen to a math PDF --- that would be idiotic. But this does not tell us that audiobooks are bad; it merely tells us that some material lends itself to the medium, while other material does not.