Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Aug 12, 2014, 04:05 PM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Apple Continues to Dominate Enterprise Market Despite Android Gains




Apple's mobile operating system continues to dominate the enterprise sector, according to new numbers in Good Technology's latest Mobility Index Report [PDF], but Android has made enterprise market share gains at Apple's expense. Android's rising share of the enterprise market shows the wisdom behind Apple's recent IBM deal, which will see the two companies partnering up for custom enterprise apps.

iOS activations represented 67 percent of total global device activations, but Apple's numbers were down five percent quarter over quarter. At the same time, Android saw a five percent gain, with Android devices representing 32 percent of total device activations. Windows activations were at just 1 percent, while Blackberry activations were unable to be measured by Good due to their usage of the BlackBerry Enterprise Server.

Broken down, iPhone activations were at 51 percent of total activations, while iPad activations represented 16 percent of total activations (and 90 percent of total tablet activations), a slight decrease from the previous quarter. Android smartphones represented 30 percent of total activations, with Android tablets comprising just a few percent of total activations.

As for apps, iOS enterprise app activations were responsible for 88 percent of total app activations during the quarter, while Android app activations were at 12 percent of total enterprise app activations, a shift of four percentage points from iOS to Android.

Though Apple's enterprise numbers have seen a slight drop in the current quarter, its share of the enterprise market is poised to grow substantially over the coming months thanks to its recent partnership with IBM.

In addition to selling iOS devices to its corporate customers, IBM has plans to create more than 100 industry-specific native apps built from the ground up for the iPad and the iPhone, which will undoubtedly draw more enterprise customers looking for customized experiences. According to Good's survey, custom app activations have been on the rise, seeing a 25 percent growth quarter over quarter.

Following the announcement of Apple's partnership with IBM, CEO Tim Cook said he sees the deal as an opportunity for "transforming enterprise" and opening up a "large market opportunity" for both companies.

IBM's first apps tailored to various industries like retail, healthcare, banking, travel, and transportation are expected to be released this fall, with additional apps following in 2015. In recent weeks, Apple has also been heavily pushing productivity apps on the iPad to poise the tablet as more than just a content consumption device, sending out emails promoting iWork and Microsoft Office and cutting the prices on many productivity apps.

Article Link: Apple Continues to Dominate Enterprise Market Despite Android Gains
MacRumors is offline   0 Reply With Quote
Old Aug 12, 2014, 04:08 PM   #2
wgr73
macrumors 6502a
 
Join Date: Oct 2005
Location: New Mexico
Apple will continue to dominate it.
__________________
MacBook Air (2013): 13", i7/8/512
iPhone 6+: 64gb Black
iPad rMini: 64gb Wifi Black
Flickr
wgr73 is offline   8 Reply With Quote
Old Aug 12, 2014, 04:14 PM   #3
JHankwitz
macrumors 68000
 
Join Date: Oct 2005
Location: Wisconsin
Send a message via AIM to JHankwitz
Quote:
Originally Posted by wgr73 View Post
Apple will continue to dominate it.
Especially with the new wearable device, iOS 8 and Yosemite coming out.
__________________
Proud Apple fanboy since '77
JHankwitz is offline   4 Reply With Quote
Old Aug 12, 2014, 04:14 PM   #4
Cuban Missles
macrumors 6502a
 
Cuban Missles's Avatar
 
Join Date: Dec 2012
Location: East Coast, USA
I wonder how closely the Good numbers represent the total population? Afterall, not all companies use Good. In any case, I do suspect that now that Microsoft Office is available on the iPad coupled with the partnership with IBM, Apple is poised to make a strong push into the Enterprise. Better Admin tools would be helpful and maybe that is something that IBM can help with.
__________________
I have a collection of Apple stickers from all my Apple product purchases - they are white (the stickers not the products)
Cuban Missles is offline   1 Reply With Quote
Old Aug 12, 2014, 04:23 PM   #5
organic bond
macrumors member
 
Join Date: May 2007
That's in the US.
organic bond is offline   3 Reply With Quote
Old Aug 12, 2014, 04:25 PM   #6
flottenheimer
macrumors 65816
 
flottenheimer's Avatar
 
Join Date: Jan 2008
Location: Up north
Market share tells only one story.

Curious to know what happened to the enterprise market itself? Did it grow and if so by how much? (not in percent but in hard numbers).
How many devices did Apple sell this year? Compared to last year?
__________________
A computer is like a bicycle for the mind.
Steve Jobs
flottenheimer is offline   0 Reply With Quote
Old Aug 12, 2014, 04:25 PM   #7
69Mustang
macrumors 65816
 
69Mustang's Avatar
 
Join Date: Jan 2014
Location: In between a rock and a hard place
Quote:
Originally Posted by Cuban Missles View Post
I wonder how closely the Good numbers represent the total population? Afterall, not all companies use Good. In any case, I do suspect that now that Microsoft Office is available on the iPad coupled with the partnership with IBM, Apple is poised to make a strong push into the Enterprise. Better Admin tools would be helpful and maybe that is something that IBM can help with.
100% agree. This partnership could be monstrously successful... if handled correctly.
__________________
I own products from Apple, Samsung, Google, MS, and a ton of other companies. All of it works and does exactly what I want it to do. Personal use case. Nothing else matters.
69Mustang is offline   0 Reply With Quote
Old Aug 12, 2014, 04:30 PM   #8
Fred Stein
macrumors newbie
 
Join Date: Sep 2012
Location: Los Altos CA
Send a message via Skype™ to Fred Stein
But in App activations Apple has 88%

Once again, in the usage category Apple shines; "iOS enterprise app activations do continue to have a stronghold with 88 percent of total app activations this quarter."
Makes sense if you consider the incremental dev and test needed to support Android for each App. For security, Android may be off limits for some Apps.
Fred Stein is offline   2 Reply With Quote
Old Aug 12, 2014, 04:35 PM   #9
corrin.lakeland
macrumors newbie
 
Join Date: Nov 2013
Quote:
Originally Posted by Fred Stein View Post
[iOS in the enterprise] makes sense if you consider the incremental dev and test needed to support Android for each App. For security, Android may be off limits for some Apps.
Well, that's true, but you could equally easily look at it different ways. For instance the enterprise does a lot more single function devices and it's a lot easier to lock down an Android to a single app than it is with iOS.
corrin.lakeland is offline   0 Reply With Quote
Old Aug 12, 2014, 04:56 PM   #10
blacktape242
macrumors 6502
 
Join Date: Dec 2010
Location: Sacramento, CA
Windows Phone~!!! YES!
blacktape242 is offline   0 Reply With Quote
Old Aug 12, 2014, 05:15 PM   #11
NutsNGum
macrumors 68030
 
NutsNGum's Avatar
 
Join Date: Jul 2010
Location: Glasgow, Scotland
Quote:
Originally Posted by blacktape242 View Post
Windows Phone~!!! YES!
Said no one. Ever.
NutsNGum is offline   6 Reply With Quote
Old Aug 12, 2014, 05:19 PM   #12
madsci954
macrumors 68000
 
Join Date: Oct 2011
Location: Ohio
Quote:
Originally Posted by JHankwitz View Post
Especially with the new wearable device, iOS 8 and Yosemite coming out.
And the new partnership with IBM.
madsci954 is offline   0 Reply With Quote
Old Aug 12, 2014, 05:20 PM   #13
tritonv3pro
macrumors member
 
Join Date: Nov 2013
Location: Texas
Blackberry

I wonder what the -% change to blackberry's enterprise activations is. I'm sure it has dropped something significant with so many enterprises ditching them for Apple.
__________________
2012 15" rMBP, 2013 13" MBA, 2006 and 2007 Core 2 Duo Mac Minis (HTPCs), 128gb iPhone 6+ (Space Gray), several Apple TV 2, 32GB r Mini, 64gb iPad 4, 32GB iPad Air, 8gb iPod Nano (3rd).
tritonv3pro is offline   1 Reply With Quote
Old Aug 12, 2014, 05:22 PM   #14
blacktape242
macrumors 6502
 
Join Date: Dec 2010
Location: Sacramento, CA
Quote:
Originally Posted by NutsNGum View Post
Said no one. Ever.
EXACTLY!
blacktape242 is offline   0 Reply With Quote
Old Aug 12, 2014, 05:23 PM   #15
Iconoclysm
macrumors 65816
 
Join Date: May 2010
If an Enterprise is using Windows Phone, they're not going to bother using Good when Microsoft offers cloud services with Windows Intune and lockdown via Exchange.

Not that I expect it would change the numbers much.
Iconoclysm is offline   1 Reply With Quote
Old Aug 12, 2014, 05:25 PM   #16
lincolntran
macrumors 6502
 
Join Date: Jan 2010
Soon... It'll be like Apple v.s. Microsoft.

Apple will dominate the enterprise.
Androids will always be trailing behind in small percentage.

The different is unlike Microsoft, Apple quality is much better.
lincolntran is offline   0 Reply With Quote
Old Aug 12, 2014, 05:26 PM   #17
RenoG
macrumors 65816
 
Join Date: Oct 2010
[QUOTE=flottenheimer;19471732]Market share tells only one story.
[QUOTE]

Maybe its the only story Good felt like telling, take it or leave it, either way.
RenoG is offline   0 Reply With Quote
Old Aug 12, 2014, 05:28 PM   #18
superfula
macrumors 6502
 
Join Date: Mar 2002
Quote:
Originally Posted by organic bond View Post
That's in the US.
Quote:
iOS activations represented 67 percent of total global device activations,
Or better yet, a quote directly from Good's own press release --

Quote:
The report is an ongoing initiative to track activations across the breadth of mobile platforms and devices, and leverages findings from the more than 5,000 Good customers worldwide to highlight global mobility trends and usage patterns
superfula is offline   0 Reply With Quote
Old Aug 12, 2014, 05:33 PM   #19
alexgowers
macrumors 6502a
 
Join Date: Jun 2012
Considering price and businesses wanting to cut excess expenses in economic hardship, apples figure are very healthy. It's not going to last forever, as the procurement will try the cheaper options like android and find it ok enough for their needs despite apple still being the best choice for enterprise at any price.
alexgowers is offline   0 Reply With Quote
Old Aug 12, 2014, 05:58 PM   #20
rdlink
macrumors 68000
 
Join Date: Nov 2007
Quote:
Originally Posted by wgr73 View Post
Apple will continue to dominate it.
Actually, I think their domination will increase. Especially as more and more people, IT professionals and users alike have to deal with the vagaries of Android support in an enterprise environment.

----------

Quote:
Originally Posted by alexgowers View Post
Considering price and businesses wanting to cut excess expenses in economic hardship, apples figure are very healthy. It's not going to last forever, as the procurement will try the cheaper options like android and find it ok enough for their needs despite apple still being the best choice for enterprise at any price.
Smart IT shops understand that hardware is cheap compared to ongoing support costs.
__________________
Desktop, Desktop, Laptop, Phone, Tablet
rdlink is offline   2 Reply With Quote
Old Aug 12, 2014, 06:01 PM   #21
roadbloc
macrumors 604
 
roadbloc's Avatar
 
Join Date: Aug 2009
Location: UK
US only. Yawn.
__________________
roadbloc is offline   0 Reply With Quote
Old Aug 12, 2014, 06:01 PM   #22
rdlink
macrumors 68000
 
Join Date: Nov 2007
Quote:
Originally Posted by blacktape242 View Post
Windows Phone~!!! YES!
LOL Windows Phone. The only smartphone platform that our security people have deemed too insecure to allow access via ActiveSync, Microsoft's own product!
__________________
Desktop, Desktop, Laptop, Phone, Tablet
rdlink is offline   0 Reply With Quote
Old Aug 12, 2014, 06:07 PM   #23
tdtran1025
macrumors 6502
 
Join Date: Dec 2011
Stats is funny thing. Depending on how one frames the contex, it can lead readers to a different conclusion.
When iTunes was the only game in town, market share is 100%. Then along came Android, then MS. The numbers then reflect changing adopt rate. It is only meaningful to compare interprises within which the adopt rate for iOS devices. Other companies can always choose competing flatform, of course. Maybe I can read this as: the larger percentage of workers choose iOS over Android.
tdtran1025 is offline   0 Reply With Quote
Old Aug 12, 2014, 06:09 PM   #24
kdarling
macrumors Demi-God
 
kdarling's Avatar
 
Join Date: Jun 2007
Location: Device engineer 30+ yrs, touchscreens 23+.
Quote:
Originally Posted by Fred Stein View Post
Once again, in the usage category Apple shines; "iOS enterprise app activations do continue to have a stronghold with 88 percent of total app activations this quarter."
Makes sense if you consider the incremental dev and test needed to support Android for each App. For security, Android may be off limits for some Apps.
Not in my experience.

If you're building an internal enterprise Android (or iOS) app, you almost certainly are also determining the device(s) the company will buy to use it on. E.g. which iPad model is minimally required. Which Samsung / Motorola / HTC tablet. Etc. You're not going to be targeting a lot of devices.

Related to that, I wonder if the report differentiates between BYODs and corporate owned devices.
kdarling is offline   0 Reply With Quote
Old Aug 12, 2014, 06:24 PM   #25
zipa
macrumors 65816
 
Join Date: Feb 2010
What the heck is "Good Technologies" and where are they pulling their numbers from?
__________________
The iPhones! They bend and twist with my berserker strength!
zipa is offline   0 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Forum Jump

All times are GMT -5. The time now is 08:29 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC