Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Aug 14, 2014, 02:17 PM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Higher-End 4.7 and 5.5-Inch iPhone 6 to Get Sapphire Displays, Higher Price Tags




Apple has plans to use a sapphire crystal display in the higher-end models of the two versions of the iPhone 6 that it plans to debut this fall, reports The Wall Street Journal. Because of the higher cost of sapphire, Apple may also charge more for the high-end versions of the devices.
Quote:
Apple is considering using sapphire screens in more-expensive models of the two new, larger iPhones it plans to debut this fall, if it can get enough of the material, people familiar with the matter say. Some analysts expect Apple to charge more for the phones than previous new models, because of increased component costs.
Multiple iPhone 6 rumors have speculated that sapphire could be constrained to either the larger 5.5-inch iPhone 6 or the higher-end models due to cost and production issues, but The Wall Street Journal is the first mainstream publication to confirm those rumors.

If Apple is only planning to use sapphire in the higher-end models of the 4.7 and 5.5-inch iPhone 6, that could explain why a sandpaper test on a leaked iPhone 6 front panel revealed that it was not made of pure sapphire.

Apple is investing a considerable amount of money into partner GT Advanced's sapphire plant, shelling out more than $500 million to outfit the factory with high-output furnaces for sapphire production. Rumors have suggested GT Advanced has the capability to eventually produce enough sapphire to outfit 100 to 200 million iPhones, but other rumors have pointed towards high costs and production problems as limiting factors. Apple is also planning to use sapphire for the upcoming iWatch, according to The Wall Street Journal. The first sapphire displays for the two devices are "expected to roll off production lines this month."

Sapphire is seen as a desirable material due to its extreme durability and scratch resistance, but many smartphone manufacturers have suggested Apple's plan to use the material is just a marketing gimmick due to its prohibitive cost.

While Apple may not be able to produce the entire lineup of iPhone 6 displays in sapphire, rumors have suggested that when the factory is fully functional, it will give the company a way to produce massive quantities of sapphire at a low cost, which means a full sapphire lineup could be more feasible for future devices.

Article Link: Higher-End 4.7 and 5.5-Inch iPhone 6 to Get Sapphire Displays, Higher Price Tags
MacRumors is offline   0 Reply With Quote
Old Aug 14, 2014, 02:19 PM   #2
gcooldude86
macrumors newbie
 
Join Date: Jul 2014
Can't wait for the 5.5"!
gcooldude86 is offline   9 Reply With Quote
Old Aug 14, 2014, 02:19 PM   #3
iBlazed
macrumors 6502
 
Join Date: Feb 2014
Location: Home of Gov. Chris Crispy
I still don't believe in the 5.5" iPhone.
iBlazed is offline   29 Reply With Quote
Old Aug 14, 2014, 02:19 PM   #4
AdonisSMU
macrumors 68020
 
Join Date: Oct 2010
I don't care I want a new highend 4.7" phone.
AdonisSMU is online now   9 Reply With Quote
Old Aug 14, 2014, 02:20 PM   #5
jrswizzle
macrumors 603
 
jrswizzle's Avatar
 
Join Date: Aug 2012
Location: McKinney, TX
Basically the WSJ "confirmed" that Apple MAY use sapphire in the more expensive versions of the two iPhone 6 variants and that analysts are in fact saying they MIGHT cost more.

So.....what exactly was "confirmed"?

I'm telling you right now, we WILL NOT see any price increases. The only price variation will come from the added iPhone "Pro" (5.5") line starting at $299/$749.

I still think we could see the price increases go down for each storage bump from $100 to $50. I also don't think we'll see purely sapphire displays. They will utilize a sapphire coated material to retain some of the benefits of sapphire and keep costs down.

Even if the BOM increases by $10-$15, Apple's profit margins will still fall in the 60% range. Margins will be similar or slightly higher on the 32 GB and 64 GB models EVEN IF they reduce the cost of the storage bump from $100 to $50.

And I'm sure their margins will be even better on the 5.5" version.
__________________
Nexus 5 | iPhone 6+, 6, 5S, 2G | Lumia 520, 635 | iPad Air | Kindle Fire 7" HDX
"Innovation, my ass!" -Phil Schiller

Last edited by jrswizzle; Aug 14, 2014 at 02:25 PM.
jrswizzle is online now   4 Reply With Quote
Old Aug 14, 2014, 02:20 PM   #6
Milese3
macrumors regular
 
Join Date: Aug 2014
Location: Southampton - United Kingdom
By "higher price tags" does it mean the larger capacity models, like the 64GB model?
__________________
iMac - Late 2013 (Maxed) - OS X Yosemite Developer Preview (Build 7)
Preordered iPhone 6 Plus, October 10th-17th delivery!
Milese3 is offline   0 Reply With Quote
Old Aug 14, 2014, 02:20 PM   #7
phillipduran
macrumors 6502a
 
phillipduran's Avatar
 
Join Date: Apr 2008
Location: Iowa
If they are committed to making the best products, they should be in all of the phones.
__________________
That's "Geniuses," not Genii, genius.
To err, is PC.
phillipduran is offline   44 Reply With Quote
Old Aug 14, 2014, 02:20 PM   #8
CrAkD
macrumors 68030
 
CrAkD's Avatar
 
Join Date: Feb 2010
Location: Boston, MA
Great the 64gb iphone 6 is going to be impossible to find now. I better get in line now.
CrAkD is offline   5 Reply With Quote
Old Aug 14, 2014, 02:20 PM   #9
carpleror
macrumors member
 
Join Date: Mar 2014
A1586 model sapphire and A1524 Gorilla Glass?
carpleror is offline   8 Reply With Quote
Old Aug 14, 2014, 02:20 PM   #10
SilianRail
macrumors 6502
 
Join Date: Feb 2011
Didn't the 5C bomb? What's the point in confusing consumers and hurting the brand with garbage devices that nobody wants?
SilianRail is offline   23 Reply With Quote
Old Aug 14, 2014, 02:21 PM   #11
roow110
macrumors regular
 
Join Date: Jul 2011
Location: Brooklyn
While it is still an annoying compromise I prefer a premium model for both phones to making the 5.5 the only premium model.
roow110 is offline   9 Reply With Quote
Old Aug 14, 2014, 02:21 PM   #12
thatoneguy82
macrumors Demi-God
 
thatoneguy82's Avatar
 
Join Date: Jul 2008
Location: Beach Cities, CA
So, this suggests that there will be variety between iPhones that's not color or size of storage? I don't know why, but that seems unlikely since the average joe may not know the difference. Also, I'm sure most people would opt to buy the "cheaper" one anyway.
__________________
- Christian
"Pain demands to be felt."
17MBP(6,1), iP6 (128GB), iPad3, ATV, TC, APE AmazonFTV
thatoneguy82 is offline   3 Reply With Quote
Old Aug 14, 2014, 02:21 PM   #13
cmChimera
macrumors 68000
 
cmChimera's Avatar
 
Join Date: Feb 2010
Quote:
Originally Posted by SilianRail View Post
Didn't the 5C bomb?
No. It did not.
cmChimera is offline   33 Reply With Quote
Old Aug 14, 2014, 02:22 PM   #14
Four oF NINE
macrumors 65816
 
Four oF NINE's Avatar
 
Join Date: Sep 2011
Location: Soviet Union
Quote:
Originally Posted by SilianRail View Post
Didn't the 5C bomb? What's the point in confusing consumers and hurting the brand with garbage devices that nobody wants?
No, the iPhone 5C did not "bomb".
__________________
13 inch 2012 MBP SSD Gold & White iPhone 5S 64gb, Yellow iPhone 5C 2 Apple TVs White iPad Air & iPad Mini Airport Time Capsule & Airport Extreme iPod classic and iPod shuffle
Four oF NINE is offline   20 Reply With Quote
Old Aug 14, 2014, 02:22 PM   #15
AppleInLVX
macrumors 6502a
 
AppleInLVX's Avatar
 
Join Date: Jan 2010
Location: Kitchener, Ontario, Canada
Quote:
Originally Posted by carpleror View Post
A1586 model sapphire and A1524 Gorilla Glass?
...and it all starts to come together. No 5.5". Low and high end 4.7"'s.
__________________
27" iMac mid-2010; iPhone 4S; iPod Touch--4th Gen, 1st Gen, Nano 2011, Classic 2008; TV 3; iPad Air.
AppleInLVX is offline   5 Reply With Quote
Old Aug 14, 2014, 02:23 PM   #16
taptic
macrumors 65816
 
taptic's Avatar
 
Join Date: Dec 2012
Location: California
By "higher end" are we talking about the regular 6 and the "lower end" might be a C version?
__________________
If you want a cool new feature on a Samsung phone, just suggest it to Apple.
taptic is offline   0 Reply With Quote
Old Aug 14, 2014, 02:23 PM   #17
Dribo
macrumors newbie
 
Join Date: Mar 2014
Location: Roskilde, Denmark
So much talk about sapphire..

All these rumors about wether it will be sapphire or not. I'd rather go with a hybrid of sapphire and glass like last time there was rumors about sapphire in the iPhone 6.

And how should this be done? Like the previous iPod Touch style?
Dribo is offline   1 Reply With Quote
Old Aug 14, 2014, 02:23 PM   #18
Cougarcat
macrumors 603
 
Join Date: Sep 2003
Quote:
Originally Posted by jrswizzle View Post
Basically the WSJ "confirmed" that Apple MAY use sapphire in the more expensive versions of the two iPhone 6 variants and that analysts are in fact saying they MIGHT cost more.

So.....what exactly was "confirmed"?
What was confirmed is that they considered it. Which is fairly useless information, as I am sure they have decided at this point in production.

Quote:
Originally Posted by DShap5 View Post
By "higher end" are we talking about the regular 6 and the "lower end" might be a C version?
Hopefully. I don't see how they'd do it otherwise, unless they separated it by screen size, which would anger a lot of people. Phones that look the same on the outside but aren't would be...odd.
Cougarcat is online now   2 Reply With Quote
Old Aug 14, 2014, 02:24 PM   #19
Markiie
macrumors 6502
 
Join Date: Oct 2011
Location: Los Angeles, California.
Send a message via AIM to Markiie
Whats the most you guys would pay for a premium phone? I see a lot of people on here complaining all the time. Nickel and Dime.

Personally, if the 5.5 started at 399 and went up to 599....I wouldn't complain. Nor do i think i would complain at entry level 499 pricing if the phone is stacked with high end parts. 2GB, 13MP Camera, Sapphire, etc.
__________________
iPhone 5s White 64GB AT&T, iPad Air 64GB LTE AT&T, MacBook Pro Retina 2.6 ghz, 16GB.
Markiie is offline   0 Reply With Quote
Old Aug 14, 2014, 02:24 PM   #20
penajmz
macrumors 6502a
 
Join Date: Sep 2008
Location: New York City
So higher-end meaning GB capacity?
penajmz is online now   1 Reply With Quote
Old Aug 14, 2014, 02:25 PM   #21
agsystems
macrumors regular
 
Join Date: Aug 2013
Quote:
Originally Posted by phillipduran View Post
If they are committed to making the best products, they should be in all of the phones.
Uh...meaning they should add $ 100 to each tier - 16/32/64? or only to the 64G models - the supposedly person familiar with the matter should be able to be more specific - meaning this is a crap article as usual.
agsystems is offline   0 Reply With Quote
Old Aug 14, 2014, 02:25 PM   #22
taptic
macrumors 65816
 
taptic's Avatar
 
Join Date: Dec 2012
Location: California
Quote:
Originally Posted by SilianRail View Post
Didn't the 5C bomb? What's the point in confusing consumers and hurting the brand with garbage devices that nobody wants?
Why does this keep getting said? There's nothing further from the truth. The 5c is huge. I see it all the time "in the wild"
__________________
If you want a cool new feature on a Samsung phone, just suggest it to Apple.
taptic is offline   9 Reply With Quote
Old Aug 14, 2014, 02:26 PM   #23
Xenomorph
macrumors 6502a
 
Join Date: Aug 2008
Location: St. Louis
Quote:
Originally Posted by SilianRail View Post
Didn't the 5C bomb? What's the point in confusing consumers and hurting the brand with garbage devices that nobody wants?
Yes, one of the best selling smartphones on the planet "bombed".
Xenomorph is offline   5 Reply With Quote
Old Aug 14, 2014, 02:26 PM   #24
iBlazed
macrumors 6502
 
Join Date: Feb 2014
Location: Home of Gov. Chris Crispy
How would they differentiate the higher end models from the lower end models? Especially if there is no difference that you can see or feel. Hard to imagine Apple creating a higher end model with the only difference being higher quality screen material. Weird.
iBlazed is offline   1 Reply With Quote
Old Aug 14, 2014, 02:27 PM   #25
scorpionvenomm
macrumors newbie
 
Join Date: Aug 2014
So i paid 700 last year in Belfast for a 16GB iphone travelled up from Dublin since the Irish release date takes forever, how much more can it be like 700 is crazy as it is for a phone even though i swear by my iPhone :-) but more money just seems crazy to be honest
scorpionvenomm is offline   1 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Forum Jump

All times are GMT -5. The time now is 05:17 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC