|Aug 14, 2014, 09:12 PM||#1|
Apple CEO Tim Cook, Phil Schiller Take On 'Ice Bucket Challenge' to Promote Awareness for ALS
Apple CEO Tim Cook today took the "Ice Bucket Challenge," which is designed to raise awareness for amyotrophic lateral sclerosis or ALS, also commonly known as Lou Gehrig's Disease.
The challenge asks people to pour buckets of ice water over their heads (documented on film and shared on social media sites) and then tag three friends to do the same. Friends unwilling to complete the challenge are asked to donate money towards ALS, but as noted by The Verge, many participants have chosen to participate and donate money to the cause.
According to Instagram and Twitter photos, Tim Cook had a bucket of ice water dumped on him at Apple's Cupertino campus this afternoon during the company's bi-weekly beer bash while Vanilla Ice's Ice Ice Baby played in the background. Cook was first challenged yesterday by Apple marketing chief Phil Schiller, who completed the challenge himself.
Image courtesy of Instagram user world_of_possibilitiesSchiller, who dumped a bucket of ice water over his own head at a beach in Half Moon Bay, also challenged actor Chris O'Donnell and his wife Kim. Cook has gone on to challenge Apple board member Bob Iger, musician Michael Franti, and Beats co-founder Dr. Dre.
Phil Schiller takes the challengeMany notable celebrities and tech industry leaders have completed the ice bucket challenge in recent weeks, including Facebook founder Mark Zuckerberg and Microsoft CEO Satya Nadella. As of August 12, the challenge has raised more than $4 million in donations.
Update: Apple has posted a full video of Cook and Franti taking the challenge.
Article Link: Apple CEO Tim Cook, Phil Schiller Take On 'Ice Bucket Challenge' to Promote Awareness for ALS
|Aug 14, 2014, 09:22 PM||#8|
TIL Apple has a weekly beer bash.
[Steve Jobs was] brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it. -Barack Obama
|Aug 14, 2014, 09:27 PM||#10|
Here's another video:
"When we se something huge and powerful we aspire to make it small and meaningful."— Jony Ive
|Aug 14, 2014, 09:29 PM||#13|
Ok, after the cold shower and being able to think clearly again:
Bring back that 17" MBP
That rug really tied the room together, did it not?
|Aug 14, 2014, 09:43 PM||#14|
I find the picture of Tim Cook rather sad. So many of the assembled Apple employees are taking exactly the same picture/video of him with their iPhones. Nobody actually just stands there and experiences the event.
128GB Cellular Silver iPad Air 2, T-Mo/Unlocked 128GB Silver iPhone 6+
|Aug 14, 2014, 09:57 PM||#19|
|Aug 14, 2014, 09:59 PM||#20|
|Aug 14, 2014, 10:02 PM||#23|
An unusual stunt and a good cause. Well done!
Related: the Hypothermic Shock Foundation is raising funds by dumping buckets of neurotoxin on people.