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Old Aug 14, 2014, 09:12 PM   #1
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Apple CEO Tim Cook, Phil Schiller Take On 'Ice Bucket Challenge' to Promote Awareness for ALS




Apple CEO Tim Cook today took the "Ice Bucket Challenge," which is designed to raise awareness for amyotrophic lateral sclerosis or ALS, also commonly known as Lou Gehrig's Disease.

The challenge asks people to pour buckets of ice water over their heads (documented on film and shared on social media sites) and then tag three friends to do the same. Friends unwilling to complete the challenge are asked to donate money towards ALS, but as noted by The Verge, many participants have chosen to participate and donate money to the cause.

According to Instagram and Twitter photos, Tim Cook had a bucket of ice water dumped on him at Apple's Cupertino campus this afternoon during the company's bi-weekly beer bash while Vanilla Ice's Ice Ice Baby played in the background. Cook was first challenged yesterday by Apple marketing chief Phil Schiller, who completed the challenge himself.

Image courtesy of Instagram user world_of_possibilities
Schiller, who dumped a bucket of ice water over his own head at a beach in Half Moon Bay, also challenged actor Chris O'Donnell and his wife Kim. Cook has gone on to challenge Apple board member Bob Iger, musician Michael Franti, and Beats co-founder Dr. Dre.

Phil Schiller takes the challenge
Many notable celebrities and tech industry leaders have completed the ice bucket challenge in recent weeks, including Facebook founder Mark Zuckerberg and Microsoft CEO Satya Nadella. As of August 12, the challenge has raised more than $4 million in donations.

Update: Apple has posted a full video of Cook and Franti taking the challenge.


Article Link: Apple CEO Tim Cook, Phil Schiller Take On 'Ice Bucket Challenge' to Promote Awareness for ALS
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Old Aug 14, 2014, 09:12 PM   #2
farewelwilliams
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proof: iwatch is waterproof
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Old Aug 14, 2014, 09:14 PM   #3
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One of the best things to come out of social media ever !!
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Old Aug 14, 2014, 09:15 PM   #4
HughJigo
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Phil Schiller has never looked better.
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Old Aug 14, 2014, 09:18 PM   #5
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Lol that's awesome... Okay, now for the fire challenge...
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Old Aug 14, 2014, 09:20 PM   #6
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I'd like to see Craig's hair after this...
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Old Aug 14, 2014, 09:21 PM   #7
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Weekly beer bash....

Man, the place I work is so boring

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Old Aug 14, 2014, 09:22 PM   #8
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TIL Apple has a weekly beer bash.
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Old Aug 14, 2014, 09:26 PM   #9
NuclearWasted
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"during the company's bi-weekly beer bash"

Why isn't there an article on this? I would love to hear more about it.
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Old Aug 14, 2014, 09:27 PM   #10
Rogifan
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Here's another video:

http://iconosquare.com/viewer.php#/d...04738_50831609
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Old Aug 14, 2014, 09:27 PM   #11
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Think they will show this at the keynote?
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Old Aug 14, 2014, 09:27 PM   #12
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I had a friend do it and challenge me to do it by tomorrow. Not looking forward to it!!
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Old Aug 14, 2014, 09:29 PM   #13
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Ok, after the cold shower and being able to think clearly again:

Bring back that 17" MBP



... please
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Old Aug 14, 2014, 09:43 PM   #14
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I find the picture of Tim Cook rather sad. So many of the assembled Apple employees are taking exactly the same picture/video of him with their iPhones. Nobody actually just stands there and experiences the event.
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Old Aug 14, 2014, 09:46 PM   #15
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This is the one time it's ok to say Steve Jobs would have never done this 😉
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Old Aug 14, 2014, 09:49 PM   #16
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Mac mini on Tuesday!?!?!?!
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Old Aug 14, 2014, 09:56 PM   #17
ricci
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That a boy !! Right on!! Can't say enough for a good cause !!
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Old Aug 14, 2014, 09:56 PM   #18
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I feel like this belongs on one of Conan's segments: "Why China is kicking our ass!"
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Old Aug 14, 2014, 09:57 PM   #19
ricci
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Quote:
Originally Posted by KeepCalmPeople View Post
I find the picture of Tim Cook rather sad. So many of the assembled Apple employees are taking exactly the same picture/video of him with their iPhones. Nobody actually just stands there and experiences the event.


What??????
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Old Aug 14, 2014, 09:59 PM   #20
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Quote:
Originally Posted by KeepCalmPeople View Post
I find the picture of Tim Cook rather sad. So many of the assembled Apple employees are taking exactly the same picture/video of him with their iPhones. Nobody actually just stands there and experiences the event.
I'm curious if there were similar mindsets when the affordable portable camera gained traction.

Quote:
Originally Posted by nStyle View Post
I feel like this belongs on one of Conan's segments: "Why China is kicking our ass!"
Why? Because we have people bringing awareness to a disease?
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Old Aug 14, 2014, 09:59 PM   #21
ricci
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[QUOTE=Burger Thing;19481338]Ok, after the cold shower and being able to think clearly again:

Bring back that 17" MBP


Yea buddy!! With a Broadwell processor please!
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Old Aug 14, 2014, 10:00 PM   #22
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Tim Cook: "Wet T-shirt contest. Let's go boys."

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Old Aug 14, 2014, 10:02 PM   #23
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An unusual stunt and a good cause. Well done!

Related: the Hypothermic Shock Foundation is raising funds by dumping buckets of neurotoxin on people.
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Old Aug 14, 2014, 10:03 PM   #24
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BI-WEEKLY BEER BASH?!?!?! Sign me up baby!
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Old Aug 14, 2014, 10:05 PM   #25
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You call it ice bucket challenge. In Canada I call it morning shower.
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