Absolutely love my old MBA. The only area where 4gigs of RAM was an issue was with VMs. But if you aren't going to run VMs, go for it. Its an awesome machine.
^ this
i have a 2014 MBA 13" with 4GB DDR3 and it is VERY snappy. i haven't had any memory issues on it at all. also the intent of the MBA wasn't to be a power house...it's primary intent is to provide a full computing experience in the slimmest lightest package possible. it does that perfectly with 4GB. 8GB is offered for those who really want to push their MBA to the max in terms of multi-tasking or again for those whose needs fall outside of the typical customer (VM etc).
if i was investing in a full blown Macbook Pro Retina as my primary machine and as my primary workhouse...heck i'd get 16GB of DDR3.