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Old Aug 30, 2014, 04:13 PM   #1
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Apple Reportedly Weighing $400 Price Range for Upcoming Wearable Device




In the latest of a string a reports regarding Apple's plans for its upcoming wearable device, Re/code reports company executives have "discussed" a rough price of $400 for the device. That is merely a range, however, with cheaper models perhaps also in the works.
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Apple executives have discussed charging around $400 for the company's new wearable device.

Pricing has yet to be finalized for the forthcoming product, which is expected to begin shipping next year. Sources say consumers should expect a range of prices for different models including lower priced versions.
The report indicates that it is unclear whether Apple will have the pricing issue settled in time for its September 9 media event where it will reportedly show off the device, popularly referred to as the iWatch. If not, the company would remain silent on pricing for the time being and announce it a later date closer to launch, which may not occur until early next year.

Rumors regarding the wearable device have been inconsistent over time, making it unclear where on the spectrum of health and fitness band to true smart watch it will fall. Apple may, however, have altered its announcement schedule in order to better position the device as an iPhone accessory rather than as a standalone product.

(Image: iWatch concept from ifyoucouldseethefuture.com)

Article Link: Apple Reportedly Weighing $400 Price Range for Upcoming Wearable Device
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Old Aug 30, 2014, 04:14 PM   #2
xero9
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If true, this is a no buy for me.
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Old Aug 30, 2014, 04:14 PM   #3
Dekema2
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Some of these renderings are pretty hideous. I wouldn't pay $400 for half of them.
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Old Aug 30, 2014, 04:14 PM   #4
Wiesenlooser
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For 400 dollars this thing better rocks
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Old Aug 30, 2014, 04:14 PM   #5
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That's too expensive, there is no way.
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Old Aug 30, 2014, 04:15 PM   #6
gmanist1000
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$199 sounds good
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Old Aug 30, 2014, 04:15 PM   #7
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Most hideous mockup yet lol. It would sell extremely well at $99 - $149, not $400 Edit: If it's nothing more than a glorified fitbit. If it's a fashion/jewelry piece then $400 is more reasonable.

Last edited by troop231; Aug 30, 2014 at 04:59 PM.
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Old Aug 30, 2014, 04:15 PM   #8
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Too high for an accessory with a short shelf life.
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Old Aug 30, 2014, 04:15 PM   #9
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If it can take calls, messages and emails from the iPhone, that's fine with me.

If it just collects data and is used to track how many steps you take in one day for example, no way.

Still, I can't wait to see what it looks like and what features it has when Apple unveil it.

Last edited by SMIDG3T; Aug 30, 2014 at 04:21 PM.
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Old Aug 30, 2014, 04:15 PM   #10
TheHitman1982
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$400 is too much, $199, it will sell like hotcakes.
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Old Aug 30, 2014, 04:16 PM   #11
modit
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People are going to get robbed on the street for this.

Apple insurance anyone?
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Old Aug 30, 2014, 04:16 PM   #12
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At that price I would only buy an iPhone.
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Old Aug 30, 2014, 04:16 PM   #13
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Doable if the high price is $199. To be an accessory to the iPhone it has to be economical at least.
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Old Aug 30, 2014, 04:17 PM   #14
JaySoul
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And for that reason, I'm out...

(If true)
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Old Aug 30, 2014, 04:17 PM   #15
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Given an earlier rumor suggesting there would be some expectation lowering by branding the device as an accessory for the iPhone $400 seems way too expensive.

Now that said if it truly does include many of the rumored health scanning features the $400 begins to seem more reasonable.
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Old Aug 30, 2014, 04:18 PM   #16
cobbyco
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So for that much, a watch or an iPad mini...

I think I know which I'd rather buy.
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Old Aug 30, 2014, 04:18 PM   #17
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The high end Pebble goes for about $250. That seems to be the upper limit for current generation smart watches.
Considering that the iPad mini that is already overprice goes for an asking price of $ 399.9999; with a higher bill of materials; a price of $ 400 might only seem reasonable in Silicon Valley or NYC

Quote:
Originally Posted by gmanist1000 View Post
$199 sounds good
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Old Aug 30, 2014, 04:18 PM   #18
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So in countries with carrier subsidies, you could buy two iPhone 6's for the price of a single iWatch?

At $400, count me out.
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Old Aug 30, 2014, 04:19 PM   #19
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I would hope it's like an extension to the iPhone. My wishes:
  • Takes calls/text messages
  • Facetime
  • Email
  • Open to other apps being developed
  • MP3 Player

Not much I know, but just a few things I'd hope that it can do for that price. And these don't include things like health monitoring etc.
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Old Aug 30, 2014, 04:19 PM   #20
modit
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Well they did say the iPad would be north of $1000 so here's hoping.
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Old Aug 30, 2014, 04:19 PM   #21
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Either way the iWatch is no sale for me - I got a watch build-in to the phone ... its been like over 6 years now .. that i haven't worn a "watch" on my wrist. I have my phone on me ..
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Old Aug 30, 2014, 04:20 PM   #22
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They've got to be off their rocker if they think folks will wanna' pay that price. They should make it come included with the iPhone 6.
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Old Aug 30, 2014, 04:20 PM   #23
cube
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Let's see... for $500 you can buy an automatic Swiss made watch that is not Swatch (brand).
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Old Aug 30, 2014, 04:20 PM   #24
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If it comes in at $400 it's obvious Apple is targeting the "upper crust" to make this thing fly.

I also say $199 is a good price point and this wearable will fly off the shelves. Tell us it ain't so, Apple.
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Old Aug 30, 2014, 04:21 PM   #25
512ke
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Only $400? Darn. Can you pay more if you want to?
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