Which "long term" are you talking about? I made my first stock purchase about ten years ago. I feel quite well rewarded. My highest cost basis is ~$45 (split-adjusted, now up %100). And that was some time in 2011-2012. Again, I feel well rewarded. Would you like to sell today? "A fool and his money..."
Well demodave, the "great pipeline" has opened up, the iWatch has been announced, the iPhone upgrades are now shipping, and the stock price has done virtually nothing. Talking head analysts have put price targets on AAPL as high as $130 - but here we sit at the same level as two years ago.
So what is your optimism based on? A fool and his money are soon parted - wow, very novel quote. Sitting on things for too long (head in the sand) is also foolish and costs you returns. Every day that goes by without the stock growth reduces our ROI.
I suspect that Apple will announce monster revenues and earnings in mid January. Will that move the needle? Gambling for another 4 months (in addition to the two years since September 2012).