That doesn't particularly drive why would need more than one watch case. If one of them does that, then the other is simply redundant. If there was a different set of sensors then perhaps, but the completely redundant data capture is not particularly likely for folks to buy more than one in a single year (putting aside those damaged over time ).
If there is a some fashion, rather than functional, imperative then the assumption about price point likely falls apart. The "Edition" watches are likely priced in the nose-bleed high zone. I'm sure there are non average folks who buy multiple $1000 watches, but they don't number anywhere near the 10's of millions per year zone.
The huge problem in driving volume for the more expensive Apple watch is that they are quite likely not going to do anything more than the entry level one. It is a fashion difference, not a functional one. More than likely a "nicer band" that is vastly more affordable is going to add a fashion difference for a large fraction of folks far more so than the need to buy yet another case to do the exact same thing the more affordable case does.
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Originally Posted by Tanegashima View Post
R
Also, these are watches, they should be making money on people's desire to have multiple watches for various occasions.
There is little good reason why folks who want multiple watches for various occasions need to buy multiple watches in one year. Multiple watches are typically bought over time; not in bundled, bulk purchases. Over a couple of years, the number of folks who buy multiple ones will go up and become significant. But in year one? Not really likely.
Throw in on top the watch case's ability to be accessorized by snap-on/snap-off bands.
I'm sure some few will line up and buy multiples that will primarily just sit in a storage drawer but that isn't going to drive 10's of millions of sales.