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John Legere, CEO of T-Mobile - Bending Iphone Response Priceless!!!
- Thread starter Rockies
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If anyone has a wireless device like the iphone, they're going to pay a lot with MAYBE a couple of hundred dollars difference. The value is relative to data speeds in the area coupled with you desire to stay with said company. But none-the-less to have one aspect in one company probably means giving up another in the other company-pick your evils.
Ha. He is great awesome. IMO T-mobile has always been an innovative company. I was with them when we lived in the US, and I loved them as a carrier. They were the first company to offer free unlocks.
Canada is actively searching for more wireless competition, and had tried to woo new providers into the market with discounted spectrum. I was hoping T-mobile would take the bait. I believe that the US market is saturated, and a venture in to Canada would be a great way to grow the customer base. Maybe this guy is forward thinking enough to make the leap in the future.
Canada is actively searching for more wireless competition, and had tried to woo new providers into the market with discounted spectrum. I was hoping T-mobile would take the bait. I believe that the US market is saturated, and a venture in to Canada would be a great way to grow the customer base. Maybe this guy is forward thinking enough to make the leap in the future.
You listened to him say f*&k and s*&t. You didn't listen to the content. He is making T-Mobile sneak up on its competitors without them even noticing. In August alone, BEFORE the Iphone launch, T-Mobile added 3 million new customers. He will make this company #2 or #1 of the mobile carriers within the next 2 years.
If I remember, Legere joined Global Crossing as they were preparing to file for bankruptcy restructuring in late 2001 and remained there through Oct 2011 when they were acquired by Level3.
So it seems more that he joined an already-failed company in the dot-com bust and led it through restructuring to an eventual acquisition.
He will need to add almost 50 MILLION customers to get on VZW or AT&T's level. Sustaining 3 million/month adds for two years is next to impossible.
Their network simply isn't up to par for that kind of growth nor is that rate of growth sustainable for anyone.
He said it in the video, they have 15% market share. That's small compared to Verizon and AT&T. No, T-Mobile isn't a mom and pop store. Yes, it's a big company. And yes, it's much smaller than the heaviest hitters in the industry and Legere knows that and so he plans his moves accordingly.
swtiched up to tmobile from att b/c of tmobile disrupting the wireless industry. they arent the best by any means.. but i hope legere keeps doing what he's doing so tmobile can truly be competitive.
... and what was Apple's phone market share back in 2007 / 2008?...
Yes. While I really don't follow Legere, I did listen to the video while doing some other things. It's clear he's fully immersed in the "uncarrier" role; whether that's his natural personality showing through and he'd role-played his prior career, or whether he's playing a role today is not obvious.
Either way he's definitely striving to stand out from the crowd. Which makes sense considering the situation. How to get free marketing and attention? Shake things up, offer stuff the others aren't offering.
I really doubt the US cellular landscape today would be like it is except for TMO's efforts to change it up.
What subsidies are you talking about? There aren't any, anymore. Period. Everyone is paying the full price (or *more* than the full price!) on AT&T.
Agreed, 100%.
The way he portrays himself is marketing for TMobile
Does anyone even know the names of the CEOs of Sprint, VZW or AT&T? I have no idea.
I think the marketing campaign Legere is on is cool, but he's still a CEO, his motivation at the end of the day is to make his company more money.
Cell phone technology is much cheaper in other parts of the world, if he wanted to be an Uncannier why not charge something like 20% over what their costs are.
It's all the same crap from everyone at the end of the day, consumers don't win because some CEO curses on YouTube.
Does anyone even know the names of the CEOs of Sprint, VZW or AT&T? I have no idea.
I think the marketing campaign Legere is on is cool, but he's still a CEO, his motivation at the end of the day is to make his company more money.
Cell phone technology is much cheaper in other parts of the world, if he wanted to be an Uncannier why not charge something like 20% over what their costs are.
It's all the same crap from everyone at the end of the day, consumers don't win because some CEO curses on YouTube.
While I agree what you said here, you also have to remember that T-Mobile is stealing away customers from AT&T/Verizon. They don't have to add 50 million customers from scratch, they just need to steal enough away to balance out in their favour.
Will T-Mobile become the #1 carrier in two years? I doubt it. But I do believe their momentum will help them close the gap with the big two considerably.
my first reaction was wtf that hair and t shirt and that attitude i knw the name but never searched for his face,and then the more i listen to him in the video he is the most awesome guy i see this year,he is entertaining,and not a boring person.
I get a 450 dollar subsidy on each phone I buy. When i factor that in along with my discount it turns out I am getting a lower cost then even T-Mobile can offer me.
You're correct, but regardless of his motivation, T-Mobile under Legere has been a relentless competitor in an industry that badly needed some real competition. When AT&T tried to acquire T-Mobile, it was looking like the US mobile market was headed for a duopoly where the Verizon and AT&T would be able to do whatever they pleased with regard to pricing.
Legere's tactics are brilliant and will likely be a case study in MBA programs for ways to turn around a lagging company in a consumer-facing industry. And I think it's very safe to say that but for T-Mobile's strategy under Legere, Verizon, AT&T, and Sprint would all be charging slightly more right now.
I say this as a current Verizon customer. I'll seriously consider T-Mobile in 2016 if their 700 Mhz band deployment goes well and coverage is sufficient for my needs.
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Between the subsidy and my work discount, I found that Verizon's prices were only slightly more than T-Mobile based on my usage. However, T-Mobile becomes a much more compelling choice for customers who are happy with a cheaper Android or Windows phone (like $200-400 off-contract) that they plan to keep for years.
I'm not sure how you figure that. If you get a new phone now subsidized, my understanding is that AT&T tack on what is it... $25 a month now.
Lol, it's the opposite actually. They've been growing faster than ever since he's been named CEO.