its actually quite useful, in that it highlights bad companies to the general public, EAs 2nd win a row hit the international news, along with the reason WHY it had been chosen..
This can only be good in the long run, if people see an EA logo and start to equate that with a bad product, or being ripped-off then EA will have to change its marketing and products to avoid further bad press.
Its easier to get bad press than it is to get good press, the news like failure and cock-ups more than they like success stories.
No, it really isn't. Any competition that says a mediocre publishing company is worse than companies that crashed the economy is worthless.