I personally see no need to pay an extra $1000+/yr to Verizon to have LTE in Montana or various other rural areas that I will likely never find myself in or might only drive through once a year. $1000 isn't worth it to be able update Facebook on a skiing trip once a year for me. For those that have no other choice, I understand. However for me there's no point in paying extra to look at the pretty red map of the US when the majority of my time in spent in one region of the country (or flying when I travel out West).
Nor do I feel like monitoring data usage, being afraid to use my iPhone as intended, hunting down Wi-Fi hotspots, or paying massive overages. This is what Verizon offers for me and it's not worth the cost.
I dropped them like a bad habit last year and went back to T-Mobile. The unlimited data is great. I can use my iPhone as I please and never have to worry about turning off cellular data to conserve data (that's always been funny to me as if cellular data is water or electricity or something), chasing down unsecured Wi-Fi hotspots, or other random silliness. My bill is a set price each month since there are no risks of data overages and it's all a fraction of what I was paying Verizon.
It's always interesting to see Verizon tout high speed tests or adding capacity such as AWS and now PCS to increase their LTE speeds when their data plans are too limited to even get much usage out of it without paying ridiculous prices. Just running those speed tests alone eats huge chunks into users limited data plans. Higher speeds in the race to overages. It's contradictory. If it were really about bandwidth or "keeping the network from being bogged down" then Verizon (and AT&T) could throttle their users after reaching their limits rather than charge an overage. To me Verizon offers little value. I can think of better uses of that extra $1000+ each year.