But Apple doesn't spend millions to manufacture their own cases that are going to sell for $200-500 like the watch straps, either. That's a big difference.
The US patents are open to the public.
There is no issue with making a watch band as long as it isn't identical to apples. This adapter and 3rd party watch bands are fine.
With Apple charging $499 for a ss link band, I'm sure there will be 3rd party options. Nothing on that band justifies the cost, it's not like the Milanese or the modern band where they have unique tech.
To be honest Apple made a mistake on the pricing of the bands. The watch is high, but not unexpected. They will make cash as always but the sales numbers will be lowered charging 150, 250 and 500 on bands. (Not referring to gold).
They'll be on top, no doubt but one big difference is that the iPhone, that is one of apples largest incomes is subsidized with the phone carriers. This is not. It changes the target market. Just simple facts.
Anyhow Im rambling.
3rd party bands in the long run will help sell more watches, people can spend only 350-600 and still be happy.
If they stop that they will lose sales.