Yes, I think.
I purchase an USBC cable with a USBA male end on it to attempt to plug it into my USB Hub.
What happened was this:
The USB Hub has a 5 V output and the 12" rMB recognized the power coming from it and began to charge. How fast is anyone's guess because I didn't wait to find out if it would fully charge.
What I did find out is a USBC adapter from the rMB is required to plug it into any external USB hub device.
Yeah, I had seen it confirmed in some commercial reviews that the iPad charger does indeed charge the Macbook, although at an of course reduced rate.
What is really interesting to me now is if I can go one step further and use this:
http://www.ebay.com/itm/261870590062 and use a male USB-A to male USB-A from the iPad charger to the hub to charge the MB. That would be pretty slick for me, even if it only provided enough power to charge very slowly.