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Variety says ITMS movie pricing holding up roll-out

balamw

balamw

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Original poster
Aug 16, 2005
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Seen at /.

http://www.variety.com/VR1117945507.html

Apple CEO Steve Jobs, who has been personally involved in the talks, initially proposed selling all films at a flat price of $9.99 -- an offer the studios flatly rejected.

"We can't be put in a position where we lose the ability to price our most popular content higher than less popular stuff," said a studio exec close to the negotiations.
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EDIT: The official MR thread is here: https://forums.macrumors.com/threads/210157/

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