Tuaw reports that current plans for in-store Apple TV displays are set for March 5th.
Look for your local Apple retail store to have a nice, shiny new Apple TV display in their window on March 5th. The display will showcase the Apple TV hooked up to a very nice Sony Bravia (just like they did at Macworld), and will no doubt cause Apple TV lust to develop in the hearts of passers by.
This prompts speculation that March 5th could be the day for general availability of the Apple TV at Apple Stores... but Apple has maintained they are still expecting to release the Apple TV in February as announced.