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Old Jan 9, 2009, 12:20 PM   #1
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Schiller on Apple's Yearly Product Timelines



Pogue questioned Phil Schiller about Apple's withdrawal from Macworld Expo. Schiller, of course, repeated what was said in the original press release: that trade shows had become less important and not worth the effort or money involved.

Schiller, however, also admitted that having to come up with a "dazzling" show each January was unsustainable. He also admits that January does not fit into the Apple's natural product timelines, which he specifically spelled out:
Quote:
He noted that Apple marches to certain annual product cycles: the holiday season (Novemberish), the educational buying season (late summer), the iPod product cycle (October), the iLife development cycle (usually March), the iPhone cycle (June).
Article Link: Schiller on Apple's Yearly Product Timelines
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Old Jan 9, 2009, 12:21 PM   #2
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Finally... the truth!

I have to say though, they could have just moved Macworld to a different month. IMG would have agreed, so that's obviously not the issue. I guess it really is that trade shows dont matter anymore...
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Old Jan 9, 2009, 12:21 PM   #3
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Agreed, nice to hear some truth on the matter.
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Old Jan 9, 2009, 12:21 PM   #4
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But people have been saying this for years...
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Old Jan 9, 2009, 12:22 PM   #5
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I like this Schiller guy, he's very informative.
Makes sense.
It is good to hear the truth for once.
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Old Jan 9, 2009, 12:23 PM   #6
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My opinion - Good for Apple. Set your own timelines. Don't go by what some expo organizers want year after year. Release the big stuff at self-made big events. When forced, things just don't seem as good. I like the surprise Apple events much more, because they warranted the reason for a surprise in the first place.
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Old Jan 9, 2009, 12:23 PM   #7
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Change the date

Move Macworld to "Novemberish!"
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Old Jan 9, 2009, 12:24 PM   #8
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While I support Apple's position that they shouldn't be constrained by the timing of the MacWorld show to unveil products that they would otherwise wish to unveil at a different time, I have to ask isn't there some middle ground? Does Apple have to pull out altogether? Why not just have a nice yummy Apple booth at MacWorld like any other vendor and still have a presence there? It doesn't have to be all or nothing...
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Old Jan 9, 2009, 12:25 PM   #9
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So where do the Computers list in this timeline???
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Old Jan 9, 2009, 12:25 PM   #10
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But people have been saying this for years...
The people were us... older users who know Apple's release cycles.
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Old Jan 9, 2009, 12:25 PM   #11
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I can't believe he got that specific. Wow.
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Old Jan 9, 2009, 12:26 PM   #12
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Well that includes one HUGE tidbit: iPhone 3.0 will be out in June.
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Old Jan 9, 2009, 12:26 PM   #13
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Awesome! Now, where's my freaking updated mini?
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Old Jan 9, 2009, 12:26 PM   #14
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Originally Posted by OCraised View Post
So where do the Computers list in this timeline???
They will no longer be making computers. Sorry.
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Old Jan 9, 2009, 12:27 PM   #15
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iPhone cycle in June...I'm hoping that I don't have to wait for June to see the rumored 32 GB iPhone come out.

My phone contract just expired and I'm wanting to negotiate a deal on an iPhone before I sign another one.

I figure that when the 32s come out, the 16s will drop in price and I can get a better deal...
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Old Jan 9, 2009, 12:28 PM   #16
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They will no longer be making computers. Sorry.
But I like computers!
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Old Jan 9, 2009, 12:29 PM   #17
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I remember reading accounts from former Apple employees how Macworld ruined their holidays with the necessity of working to an early January release.

For the current staff I'm pleased with this decision.

Also, I was toying with the idea of going over to iphone, but will now wait until the June refresh with all these noise about chip advances. I know they may still come much later, but as the MacRumors guide suggests, unless essential, do not buy now.
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Old Jan 9, 2009, 12:30 PM   #18
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Wow, that was pretty forthcoming for an Apple executive. He just basically told us to expect the announcement of iPhone III in June. Before this statement, we couldn't yet assume that the summer releases of the first two iterations were more than a coincidence, as opposed to a future heartbeat we should expect going forward.
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Old Jan 9, 2009, 12:31 PM   #19
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Originally Posted by Ted13 View Post
Well that includes one HUGE tidbit: iPhone 3.0 will be out in June.
yeah but updating a phone only once a year seems a bit infrequent.... for example the iphone 3g has been out over 6 months now and is still the same price... i'm so used to phones coming down in price so quickly it really puts me off buying one now, even if it's going to be another 6 months till the next one, and i think lots of people will think the same way.... i hope they update it before june!
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Old Jan 9, 2009, 12:31 PM   #20
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So iPhone updates in June?

So, I guess there are no imminent iPhone updates at the moment? (I hope there are, but perhaps this is a message).

I guess things like Mac Pro, Mac Books, Mac Book Pros etc fall whenever needed. And I would imagine that if something truly needs to bypass the timelines, they'll do so.


Quote:
Originally Posted by MacRumors View Post


Pogue questioned Phil Schiller about Apple's withdrawal from Macworld Expo. Schiller, of course, repeated what was said in the original press release: that trade shows had become less important and not worth the effort or money involved.

Schiller, however, also admitted that having to come up with a "dazzling" show each January was unsustainable. He also admits that January does not fit into the Apple's natural product timelines, which he specifically spelled out:

Article Link: Schiller on Apple's Yearly Product Timelines
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Old Jan 9, 2009, 12:32 PM   #21
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So this means no iPhone update unlikely until June?

This may be the reason I need to go out and get the 16GB now.
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Old Jan 9, 2009, 12:33 PM   #22
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I can't believe he got that specific. Wow.
Indeed.

Bloody hell! Phil comes clean.

There's going to be hell to pay once Stevo gets back from R&R…

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Old Jan 9, 2009, 12:36 PM   #23
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Originally Posted by OCraised View Post
So where do the Computers list in this timeline???
"Late Summer", "Novemberish" plus whenever they are ready we hope.
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Old Jan 9, 2009, 12:37 PM   #24
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Quote:
Originally Posted by jessica. View Post
They will no longer be making computers. Sorry.
Quote:
Originally Posted by wonderbread57 View Post
But I like computers!


In breaking news: Steve Jobs fires Phil Schiller for "leaking from the top"
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Old Jan 9, 2009, 12:39 PM   #25
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The iPhone was updated twice last year...once in Feb, then in July.

This gives me hope for a more recent update than June....maybe Feb or Mar?
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