Welcome to our happy little group.
There is a lot of potential here but no focus. The exposure accurately shows the time of day but a lot is lost in the shadows. I think this needs to be cropped and adjusted for better lighting. I took some liberties. In both examples I cropped, adjusted the lighting, and darkened the highlights. My focus here is on the "culture" part of the theme. I did not play with it, but there is probably stuff you could do with the "lighting" theme, especially with the green cast under the Wal-Mart truck.