Apple's Upper West Side Store Unveiled

MacRumors · Nov 12, 2009, 10:02 AM

ifoAppleStore notes that Apple has taken the wraps off the company's new Upper West Side retail store in New York City in advance of the public opening scheduled for Saturday morning.

Quote:

At night the store is a beacon visible for several blocks, especially for those approaching by car or on foot from the south. The glow of the ceiling lights, the backlit logo and the back-lit wall graphics are brighter than anything on Broadway. As you approach closer, the towering height of the storefront becomes apparent. Once in front of the building, you realize that Apple opted not to create another Boston or Regent Street (London) store, with a mezzanine level. They took the Scottsdale Quarter (Arizona) store and did it one better -- this single space is about two and one-half times the volume of the Scottsdale building, and with a second level hidden away below ground like Fifth Avenue (NYC).

Numerous workers were busy Wednesday night cleaning the interior and exterior of the building in preparation for the store's opening. ifoAppleStore has also posted a gallery of photos of the new store, demonstrating the sparsely-arranged ground floor, towering ceiling, and low-profile spiral staircase to the lower level.

Apple will be opening several other retail stores this Saturday, with one in Montpellier becoming the second French store after the Paris store that opened last week, and a second opening in Chermside, Australia, a suburb of Brisbane.

Article Link: Apple's Upper West Side Store Unveiled

Mudbug · Nov 12, 2009, 10:03 AM

I bet that thing costs a small fortune on a daily basis to heat and cool.

rubenerd · Nov 12, 2009, 10:04 AM

Quote:

Originally Posted by Mudbug

I bet that thing costs a small fortune on a daily basis to heat and cool.

Not to mention clean, look at all that glass! Looks amazing though.

dual64bit · Nov 12, 2009, 10:06 AM

Wow! It's so big! Those must be 30 foot ceilings!

iekozz · Nov 12, 2009, 10:07 AM

I like most Apple stores, but I think this one looks not right. It's nice on the outside, but the inside is just some tables with Apple products laid nicely.

hhaeschen · Nov 12, 2009, 10:07 AM

Quote:

Originally Posted by Mudbug

I bet that thing costs a small fortune on a daily basis to heat and cool.

Do they even expect to make profit in such flagship stores? Or is the purpose to create some buzz and upvalue the brand?

fifthworld · Nov 12, 2009, 10:07 AM

Amazing and beautiful. But so much for the "green" Apple.

BittenApple · Nov 12, 2009, 10:08 AM

Apple's logo looks nice in between glass.

ToM7 · Nov 12, 2009, 10:08 AM

WOW

amazing

Consultant · Nov 12, 2009, 10:10 AM

Quote:

Originally Posted by hhaeschen

Do they even expect to make profit in such flagship stores? Or is the purpose to create some buzz and upvalue the brand?

LOL. Apple Stores do much better than you think, even surpassing Tiffany in terms of sales per area.

talkingfuture · Nov 12, 2009, 10:11 AM

That looks amazing, so much space. Looks so much better than the standard shopping centre stores like we have here.

arkitect · 10:16 AM

I can't say I am a big fan of this one…
Usually they get their designs spot on.

This is just an aircraft hangar — looks big enough to fit a Zeppelin or two…

benpatient · Nov 12, 2009, 10:12 AM

Yeah seriously the only way this could be less "Green" is if the tables are made from virgin Amazonian hardwood forest planks and the walls are coated in lead paint.

Even if they're using mercury-free lights (doesn't look like it though), just getting that much air heated and cooled enough to keep it warm at head level in the winter is going to use as much resources as a small town.

Looks like the kind of place people will know is there, but never visit.

I'm actually more interested in that "Ollies" place next door. Might have to visit!

vivithemage · Nov 12, 2009, 10:12 AM

TOO big imo, makes everything look too small.

raybo · Nov 12, 2009, 10:12 AM

I'm sure that the store will be solar-powered.

scott911 · Nov 12, 2009, 10:14 AM

In the end, it's all just tables with computers on them... but I would have thought they'd try to keep the "mystery" going till the last possible moment - and remove the window paper later friday night...

jfreak623 · Nov 12, 2009, 10:14 AM

WAAAYYY to big for whats inside. Looks silly. Not a fan of this one apple...not to mention wasted energy heating this place up.

fastbite · Nov 12, 2009, 10:14 AM

This is not a shop, it's a cathedral!

iOrlando · Nov 12, 2009, 10:18 AM

i like the design. Dont forget people, these stores are usually packed when opened...having alot of open air (with sky lights) will give the store a very nice feel and touch compared to the average apple store found in a mall or something.

heating/cooling would be just like any other building, no difference. Need for lighting is reduced due to skylights.

Scarpad · Nov 12, 2009, 10:19 AM

Quote:

Originally Posted by Mudbug

I bet that thing costs a small fortune on a daily basis to heat and cool.

I was going to say its about the same size as My mall Apple store just stuck in a way huge building.. seems wasteful

phatcat · Nov 12, 2009, 10:21 AM

For a company that's pushing "Being Green," all that space is a waste. It actually appalls me at how ritzy & wasteful it looks.

Dagless · Nov 12, 2009, 10:30 AM

Quote:

Originally Posted by iekozz

I like most Apple stores, but I think this one looks not right. It's nice on the outside, but the inside is just some tables with Apple products laid nicely.

I agree, I like Apple stores too but when I look at this I just think "wasted space". Oh and "heating bills".

fifthworld · Nov 12, 2009, 10:30 AM

So this is a confirmation than Apple is becoming a religion: here we go with a monumental cathedral.

Parky · Nov 12, 2009, 10:30 AM

Quote:

Originally Posted by iOrlando

i like the design. Dont forget people, these stores are usually packed when opened...having alot of open air (with sky lights) will give the store a very nice feel and touch compared to the average apple store found in a mall or something.

heating/cooling would be just like any other building, no difference. Need for lighting is reduced due to skylights.

Heating and cooling will be significantly more than a normal store.
And lights will be required much of the time, in fact I bet they have them on all the time regardless. It is a waste of space and very ungreen

BlizzardBomb · Nov 12, 2009, 10:30 AM

I'm all for minimalism, but this just looks awful. It's like a doll's house made out of glass.

Nov 12, 2009, 10:03 AM	#2
Mudbug macrumors god Join Date: Jun 2002 Location: Northwest Louisiana	I bet that thing costs a small fortune on a daily basis to heat and cool. __________________ If only we were all wiener dogs, our problems would be solved.

Nov 12, 2009, 10:06 AM	#4
dual64bit macrumors 6502 Join Date: Nov 2004 Location: State College, PA	Wow! It's so big! Those must be 30 foot ceilings! __________________ jwandrews.com ACSA, MCSA 20th Annv. Mac; MBP 2.53; QS 2002 DP 1Ghz; G4 Cube; Newton 2100; Pismo; Apple TV; iPhone; iPods

Nov 12, 2009, 10:08 AM	#8
BittenApple macrumors 6502 Join Date: Nov 2008	Apple's logo looks nice in between glass. __________________ 2.4GHz MBP, 500 GB HD, 4 GB RAM, 32GB iPhone 3GS

Nov 12, 2009, 10:08 AM	#9
ToM7 macrumors member Join Date: Sep 2008	WOW amazing __________________ macbook 2.4GHz , 2 GB RAM, 160GB HD; iPod 4th G. 20GB; iPod shuffle first G. 1GB; iPod nano 3rd G. 4GB; iPod 5th G(late 2006) 30GB

Nov 12, 2009, 10:11 AM	#11
talkingfuture macrumors 6502a Join Date: Dec 2008 Location: The back of beyond.	That looks amazing, so much space. Looks so much better than the standard shopping centre stores like we have here. __________________ Futuristical bloggery with a twist and a new Apple flavouring. or My Twitter.

Nov 12, 2009, 10:07 AM	#5
iekozz macrumors newbie Join Date: Nov 2009 Location: Amsterdam	I like most Apple stores, but I think this one looks not right. It's nice on the outside, but the inside is just some tables with Apple products laid nicely.

Nov 12, 2009, 10:07 AM	#7
fifthworld macrumors member Join Date: Oct 2008	Amazing and beautiful. But so much for the "green" Apple.

Nov 12, 2009, 10:11 AM	#12
arkitect macrumors 68040 Join Date: Sep 2005 Location: Watching ink dry	I can't say I am a big fan of this one… Usually they get their designs spot on. This is just an aircraft hangar — looks big enough to fit a Zeppelin or two… __________________ akroterion Last edited by arkitect : Nov 12, 2009 at 10:16 AM.

Nov 12, 2009, 10:12 AM	#13
benpatient macrumors 68000 Join Date: Nov 2003	Yeah seriously the only way this could be less "Green" is if the tables are made from virgin Amazonian hardwood forest planks and the walls are coated in lead paint. Even if they're using mercury-free lights (doesn't look like it though), just getting that much air heated and cooled enough to keep it warm at head level in the winter is going to use as much resources as a small town. Looks like the kind of place people will know is there, but never visit. I'm actually more interested in that "Ollies" place next door. Might have to visit! __________________ Home Office: MacBook 1.8 • 2.5GB • 80GB; Mac Pro 8x2.8 • 10GB • 2TB; Samsung 275T Work: Mac Pro 4x2.66 • 8GB • 1.5TB

Nov 12, 2009, 10:12 AM	#14
vivithemage macrumors 6502 Join Date: Jul 2008 Location: Minneapolis	TOO big imo, makes everything look too small. __________________ www.vivicalhosting.com Reliable, and very affordable web hosting, VPS, and Dedicated solutions.

Nov 12, 2009, 10:12 AM	#15
raybo macrumors member Join Date: Dec 2007 Location: Sarasota, FL	I'm sure that the store will be solar-powered. __________________ 20" White iMac 2.16, 2GB; 160 GB Black iPod

Nov 12, 2009, 10:14 AM	#16
scott911 macrumors newbie Join Date: Aug 2009	In the end, it's all just tables with computers on them... but I would have thought they'd try to keep the "mystery" going till the last possible moment - and remove the window paper later friday night...

Nov 12, 2009, 10:14 AM	#17
jfreak623 macrumors member Join Date: Sep 2007	WAAAYYY to big for whats inside. Looks silly. Not a fan of this one apple...not to mention wasted energy heating this place up.

Nov 12, 2009, 10:14 AM	#18
fastbite macrumors 6502a Join Date: Jul 2007 Location: London	This is not a shop, it's a cathedral! __________________ If the movie is a turkey, stuff it! http://www.turkeyornot.com/

Nov 12, 2009, 10:18 AM	#19
iOrlando macrumors 65816 Join Date: Jul 2008 Location: Miami Beach, Florida	i like the design. Dont forget people, these stores are usually packed when opened...having alot of open air (with sky lights) will give the store a very nice feel and touch compared to the average apple store found in a mall or something. heating/cooling would be just like any other building, no difference. Need for lighting is reduced due to skylights.

Nov 12, 2009, 10:21 AM	#21
phatcat In Time-Out Join Date: Feb 2008	For a company that's pushing "Being Green," all that space is a waste. It actually appalls me at how ritzy & wasteful it looks.

Nov 12, 2009, 10:30 AM	#23
fifthworld macrumors member Join Date: Oct 2008	So this is a confirmation than Apple is becoming a religion: here we go with a monumental cathedral.

Nov 12, 2009, 10:30 AM	#25
BlizzardBomb macrumors 68020 Join Date: Jun 2005 Location: England	I'm all for minimalism, but this just looks awful. It's like a doll's house made out of glass. __________________ Mid '09 13" MBP, Rev. B iMac G5, iPod classic 80 GB Retired: 4th Gen iPod 20 GB, 1st Gen iPod nano 2 GB

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