|Nov 20, 2012, 02:40 PM||#51|
How to Improve your Mac's Battery Life
|Nov 20, 2012, 02:45 PM||#52|
Part of this process is also deciding how much you are willing to pay the websites to show your ads. Now, this is crucial, especially for a big campaign. Advertisers don't just pull these numbers out of thin air. And when they're deciding how much to pay per view and per click, they consider the fact that they won't necessarily get the ad shown on the website for every viewer and compensate for that.
Similarly, when you, as a webmaster, are allowing ads to be displayed on your site, you will have a level of control over how much the ad should be paying you (usually there's some sort of bidding system where the ad with the highest payment per view or click will be displayed, and with some systems you can view a list of potential ads with the prices they pay and specifically pick the ones you want).
So it works the same as TV advertising in that the possibility the whole audience won't see the ad is taken into account when the prices are set.
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