THISApple is really dropping the ball by not allowing third party apps on the AppleTV. The space is wide open, and Amazon offers a great product with Prime. If they capitalize on that with a cheap set top box that allows apps, they can really own the space.
Apple has a great opportunity to change the whole industry with an app-enabled ATV. Video games, channel-specific streaming, etc. there's huge demand for this, and while I'm sure they're working on it, they can't wait forever.
if i could use Plexapp on an apple TV, I would be out buying one for every TV in my house.
but limiting me exclusively to my Apple content purchased only through apple, running only via apple and requiring only apple appel apple...
yeahhhhhhh. no