I tried today to get the $50 off at my Apple Store of choice.... failed in the $50 off... Even for a iTunes gift card....
But in the end it was not worth my time or effort to cancel the order to get the $50 off and drive over to my local Best Buy. I dislike Best Buy that much!
That's your loss, I guess. I'm headed up to a nearby Best Buy Mobile later this evening to pick up my family's four new iPhone 5s, each with $50 off and 5,000 bonus reward points!